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Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
Ariel Market Penetration Strategy.
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Ariel Market Penetration Strategy.

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marketing, ariel

marketing, ariel

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  • Hello.Nice PPT..
    One Doubt..How can it be market penetration strategy(It includes marketing , pricing ,distribution strategy). It should be market development strategy(as it developed new products..no info on new pricing or marketing Plan)
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  • Hi from Chile I'm working on market research study for detergents, among others, and THANKS, (very good job ). Nelson_valderaama@hotmail.com
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  • hey really a gud job done
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  • excellent very good very helpful for student
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  • 1. ARIEL MARKET PENETRATION STRATEGY
  • 2. Introduction <ul><li>In 1991, Procter & Gamble India launched Ariel detergent. </li></ul><ul><li>Compact Detergent </li></ul><ul><li>The Enzyme Technology </li></ul><ul><li>Smart Eyes Ariel'Sirf yaadein taaza rakhe, daag nahin </li></ul><ul><li>Superior cleaning in a choice of fragrances </li></ul>
  • 3. The Umbrella Of P&G <ul><li>ARIEL FRONT-O-MATE </li></ul><ul><li>ARIEL FRESH CLEAN </li></ul><ul><li>ARIEL SPRING CLEAN </li></ul><ul><li>ARIEL ULTRAMATIC </li></ul><ul><li>TIDE </li></ul>
  • 4. Segmentation of Detergent market in India Segmentation Of Detergent Powder Market Premium Ariel- Ultramatic & Spring clean Surf -Automatic & Quick wash, Mid – priced Surf Excel Blue, Tide, Stain Champion Mass Market Wheel , Fena, Nirma,Ghadi etc.
  • 5. S W O T Analysis <ul><li>Strengths </li></ul><ul><li>A product of P&G, world leader in detergent segment. </li></ul><ul><li>Epitomize stain removal, even the toughest stain in 1 st wash. </li></ul><ul><li>Pioneered the use of enzyme tech. </li></ul><ul><li>1 st to introduce different fragrances in detergent. </li></ul><ul><li>Weakness </li></ul><ul><li>Poor promotional activity. </li></ul><ul><li>Intermittent availability. </li></ul><ul><li>Improper pricing strategy. </li></ul><ul><li>No advertisement recall value </li></ul><ul><li>Opportunity </li></ul><ul><li>5700 crore detergent market. </li></ul><ul><li>A big untapped rural market. </li></ul><ul><li>Has the potential to become the market leader. </li></ul><ul><li>Threats </li></ul><ul><li>Existing players </li></ul><ul><li>Spurious/counterfeit products in rural areas </li></ul><ul><li>Aggressive price competition </li></ul>
  • 6. <ul><li>Brand Imprint </li></ul><ul><li>Maintaining Technological Superiority </li></ul><ul><li>Targeting niche market. </li></ul><ul><li>CSR Initiatives </li></ul><ul><li>Why TIDE When There is ARIEL ?????? </li></ul>Sustainable Competitive Advantage
  • 7. Market share Source: Indian Soaps and Toilet Manufacturer Association
  • 8. People’s Views. <ul><li>Surveyed hundred people in different locations. </li></ul><ul><li>Common observations were: </li></ul><ul><li>Poor brand recall value </li></ul><ul><li>No promotional gifts. </li></ul><ul><li>Unattractive packaging. </li></ul><ul><li>Unavailability. </li></ul>
  • 9. New Face of Ariel <ul><li>ARIEL SILK : specially for silk and delicate clothes. </li></ul><ul><li>ARIEL SMART : for woolen clothes and blazers. </li></ul><ul><li>ARIEL INSTANT : for removing stain immediately. </li></ul><ul><li>ARIEL BAR : dissolution bar specially for washing machines. </li></ul>
  • 10. Recommendations <ul><li>Better punch line so that it has good brand recall value like : </li></ul><ul><li>ARIEL KI DHULAI,DILO KO PAAS LAYI </li></ul><ul><li>Association with popular people. </li></ul><ul><li>Implementation of Four Ps. </li></ul><ul><li>STPD </li></ul><ul><li>Maintaining strong supply chain, besides providing better incentives to the distributors. </li></ul><ul><li>Promotional offers. </li></ul>
  • 11. THANK YOU

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