Building your personal brand

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Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.

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  • Career Distinction: Stand Out by Building Your Brand --- http://amzn.to/1RtbBVM
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  • Professional Presence: A Four-Part Program for Building Your Personal Brand --- http://amzn.to/1WAmbZn
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  • Building Brand You!: A Step-by-Step Guide to Building Your Personal Brand --- http://amzn.to/1nZxhLy
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  • Sir,

    You hit the bullseye.

    I was thinking on the same line since past two weeks.
    Many famous people like tom peters,guy kawasaki,seth godin
    etc are the one's who are famous for their thoughts,ideas and passions and we identify
    them for the same qualities.

    Would like to see more of your thoughts.

    Best Regards,

    Vishal
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  • Thanks. did you find it useful?
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Building your personal brand

  1. 1. Building the Brand ‘YOU’
  2. 2. The spirit of Ubuntu Sikhona Sawa bona
  3. 3. Let’s acknowledge each through an activity: Let’s play BINGO <ul><li>You have a sheet of paper with description statements </li></ul><ul><li>you will go around and take the sign of any one person matching the description </li></ul><ul><li>You cannot sign your own sheet. </li></ul><ul><li>One can sign your sheet only once. </li></ul><ul><li>Time: 5 minutes </li></ul>
  4. 4. Our norms Have Fun
  5. 5. Our norms <ul><li>Time- we stick to what we set </li></ul><ul><li>Doing is learning- so we will do the classroom exercises </li></ul><ul><li>Participate in the conversation- don’t mind interrupting </li></ul><ul><ul><li>ask when in doubt </li></ul></ul><ul><ul><li>Question/Challenge the trainer </li></ul></ul><ul><ul><li>Add your ideas/ examples </li></ul></ul><ul><ul><li>Appreciate your fellow-participant for a good point/ or just share something that came to your mind </li></ul></ul><ul><ul><li>Provide feedback for improvement </li></ul></ul>
  6. 6. Rules of Card Swap game <ul><li>You have three cards </li></ul><ul><li>Swap cards with others by obtaining cards that most accurately describe your characteristics </li></ul><ul><li>You can swap any number of times, but you should always have 3 cards </li></ul><ul><li>You have 10 minutes for this </li></ul>
  7. 7. Rules amended <ul><li>Additional cards for review (3 mins) </li></ul><ul><li>You select the one card that describes you the best ( drop the other three)- 1 min </li></ul>
  8. 8. <ul><li>Introduce </li></ul><ul><li>Yourself </li></ul><ul><li>share the one characteristic that, you felt, best describes you (the one you chose) </li></ul><ul><li>why do you feel so? </li></ul>
  9. 9. How do you feel?
  10. 10. <ul><li>How did you feel as you went through this </li></ul><ul><ul><li>when you got your first set of cards? Were you happy with them? </li></ul></ul><ul><ul><li>did you get any card with negative trait that you feel you actually have? How did you feel about them? </li></ul></ul><ul><ul><li>did you exchange them successfully with the ones you actually wanted? </li></ul></ul><ul><ul><li>what did you do get those cards? </li></ul></ul><ul><ul><li>did you compromise on rationalising yourself with the cards you got? </li></ul></ul><ul><ul><li>when you had to let go of all cards excepting the one and describe yourself by only one? </li></ul></ul><ul><ul><li>about the one term you ultimately kept? </li></ul></ul>
  11. 11. <ul><li>How many intros made an impact? </li></ul><ul><li>How many intros would you be able to recall after one week? </li></ul>
  12. 12. <ul><li>Commoditization erodes value </li></ul><ul><li>What happens, when we meet a new person in a strange situation? </li></ul><ul><li>How do we introduce ourselves? </li></ul><ul><li>What happens later? </li></ul><ul><li>Can you recall any accidental acquaintances that have emerged into a lasting relationship? </li></ul>The Pain
  13. 13. Distinct … or … Extinct
  14. 14. Distinct You
  15. 15. BRAND You
  16. 16. Personal branding is all about how you stand out from the rest
  17. 17. Tom Peters on Personal Branding <ul><li>Regardless of age, position or business, we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. </li></ul><ul><li>Our most important job today is to be the head marketer for the brand called You. </li></ul><ul><li>- Tom Peters in Fast Company </li></ul>
  18. 18. So, What is your personal brand?
  19. 19. What’s your personal brand? <ul><li>How do your close friends describe you to their friends? </li></ul><ul><li>How do your colleagues describe you to their friends? </li></ul><ul><li>How do your clients describe you to their friends? </li></ul>
  20. 20. How do we stand out <ul><ul><ul><li>&quot;There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it .&quot; - Dale Carnegie </li></ul></ul></ul>
  21. 21. How do we do that? <ul><ul><ul><li>what we do, </li></ul></ul></ul><ul><ul><ul><li>how we look </li></ul></ul></ul><ul><ul><ul><li>what we say </li></ul></ul></ul><ul><ul><ul><li>how we say it </li></ul></ul></ul>
  22. 22. <ul><li>But is that just about impression management? </li></ul><ul><li>Can it build a lasting and trust-worthy brand? </li></ul>
  23. 23. <ul><li>But is that just about impression management? </li></ul><ul><li>Can it build a lasting and trust-worthy brand? </li></ul><ul><li>Yes, unless the image projected represents the real </li></ul>
  24. 24. <ul><li>Brand should symbolise what is at the core </li></ul><ul><li>Style and substance should go together. </li></ul>
  25. 25. Brand that symbolised the core
  26. 26. A Style that truly represented his supreme substance
  27. 27. What are you What I have (my profession, qualifications, networth etc) What I do What I am
  28. 28. Brand Outward impression to market - Delivers what market expects Values adapt to what market needs Core strengths/ Values &beliefs
  29. 29. The Start <ul><li>First step is to put your personal brand on your agenda. It calls for investment in you </li></ul><ul><li>Will depend on choices you make everyday : </li></ul><ul><ul><li>How much time and energy you put in your own growth? </li></ul></ul><ul><ul><li>How much effort you will invest in shaping your personal brand? </li></ul></ul>
  30. 30. Be aware of the obstacles <ul><li>Our culture </li></ul><ul><li>You don’t want to show off </li></ul><ul><li>You don’t know where to start? </li></ul><ul><li>You can succeed without your personal brand </li></ul><ul><li>No short term benefits, rather you will have short term pains </li></ul><ul><li>you feel you have no time </li></ul><ul><li>You feel you lack accomplishments </li></ul><ul><li>You are not willing to pay the price </li></ul>
  31. 31. The how of personal branding <ul><li>Elevator pitch </li></ul><ul><li>Experience: how you leverage your years of experience to today’s jobs </li></ul><ul><li>Thought leadership </li></ul><ul><li>Passion </li></ul><ul><li>Create a compelling “Who you are” statement around your experience, thought leadership and passion </li></ul>
  32. 32. 4 D framework: for personal branding
  33. 34. Discover: who you really are? <ul><li>What do you want to be remembered for? </li></ul><ul><li>What are you passionate about? </li></ul><ul><li>What experience of yours is valuable to the market place? </li></ul><ul><li>Where can you establish thought leaderhip? </li></ul><ul><li>Would you behave differently if you treated yourself like a business – You Inc. </li></ul>
  34. 36. Determine your audience & Design your execution plan <ul><li>Who will find you and your unique strengths valuable? </li></ul><ul><li>How much do you know about them? </li></ul><ul><li>What are they reading? </li></ul><ul><li>What are they worried about? </li></ul><ul><li>Who influences them? </li></ul>
  35. 39. do you want to take charge of your Brand?
  36. 40. where you go from here is up to you…
  37. 41. And the world is yours to take Thanks Inspired by Personal branding for Technology Professionals by Rajesh Shetty

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