Building the Brand ‘YOU’

The spirit of Ubuntu Sikhona Sawa bona

Let’s acknowledge each through an activity: Let’s play BINGO You have a sheet of paper with description statements you will go around and take the sign of any one person matching the description You cannot sign your own sheet. One can sign your sheet only once. Time: 5 minutes

You have a sheet of paper with description statements

you will go around and take the sign of any one person matching the description

You cannot sign your own sheet.

One can sign your sheet only once.

Time: 5 minutes

Our norms Have Fun

Our norms Time- we stick to what we set Doing is learning- so we will do the classroom exercises Participate in the conversation- don’t mind interrupting ask when in doubt Question/Challenge the trainer Add your ideas/ examples Appreciate your fellow-participant for a good point/ or just share something that came to your mind Provide feedback for improvement

Time- we stick to what we set

Doing is learning- so we will do the classroom exercises

Participate in the conversation- don’t mind interrupting

ask when in doubt

Question/Challenge the trainer

Add your ideas/ examples

Appreciate your fellow-participant for a good point/ or just share something that came to your mind

Provide feedback for improvement

Rules of Card Swap game You have three cards Swap cards with others by obtaining cards that most accurately describe your characteristics You can swap any number of times, but you should always have 3 cards You have 10 minutes for this

You have three cards

Swap cards with others by obtaining cards that most accurately describe your characteristics

You can swap any number of times, but you should always have 3 cards

You have 10 minutes for this

Rules amended Additional cards for review (3 mins) You select the one card that describes you the best ( drop the other three)- 1 min

Additional cards for review (3 mins)

You select the one card that describes you the best ( drop the other three)- 1 min

Introduce Yourself share the one characteristic that, you felt, best describes you (the one you chose) why do you feel so?

Introduce

Yourself

share the one characteristic that, you felt, best describes you (the one you chose)

why do you feel so?

How do you feel?

How did you feel as you went through this when you got your first set of cards? Were you happy with them? did you get any card with negative trait that you feel you actually have? How did you feel about them? did you exchange them successfully with the ones you actually wanted? what did you do get those cards? did you compromise on rationalising yourself with the cards you got? when you had to let go of all cards excepting the one and describe yourself by only one? about the one term you ultimately kept?

How did you feel as you went through this

when you got your first set of cards? Were you happy with them?

did you get any card with negative trait that you feel you actually have? How did you feel about them?

did you exchange them successfully with the ones you actually wanted?

what did you do get those cards?

did you compromise on rationalising yourself with the cards you got?

when you had to let go of all cards excepting the one and describe yourself by only one?

about the one term you ultimately kept?

How many intros made an impact? How many intros would you be able to recall after one week?

How many intros made an impact?

How many intros would you be able to recall after one week?

Commoditization erodes value What happens, when we meet a new person in a strange situation? How do we introduce ourselves? What happens later? Can you recall any accidental acquaintances that have emerged into a lasting relationship? The Pain

Commoditization erodes value

What happens, when we meet a new person in a strange situation?

How do we introduce ourselves?

What happens later?

Can you recall any accidental acquaintances that have emerged into a lasting relationship?

Distinct … or … Extinct

Distinct You

BRAND You

Personal branding is all about how you stand out from the rest

Tom Peters on Personal Branding Regardless of age, position or business, we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. Our most important job today is to be the head marketer for the brand called You. - Tom Peters in Fast Company

Regardless of age, position or business, we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc.

Our most important job today is to be the head marketer for the brand called You.

- Tom Peters in Fast Company

So, What is your personal brand?

What’s your personal brand? How do your close friends describe you to their friends? How do your colleagues describe you to their friends? How do your clients describe you to their friends?

How do your close friends describe you to their friends?

How do your colleagues describe you to their friends?

How do your clients describe you to their friends?

How do we stand out "There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it ." - Dale Carnegie

"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it ." - Dale Carnegie

How do we do that? what we do, how we look what we say how we say it

what we do,

how we look

what we say

how we say it

But is that just about impression management? Can it build a lasting and trust-worthy brand?

But is that just about impression management?

Can it build a lasting and trust-worthy brand?

But is that just about impression management? Can it build a lasting and trust-worthy brand? Yes, unless the image projected represents the real

But is that just about impression management?

Can it build a lasting and trust-worthy brand?

Yes, unless the image projected represents the real

Brand should symbolise what is at the core Style and substance should go together.

Brand should symbolise what is at the core

Style and substance should go together.

Brand that symbolised the core

A Style that truly represented his supreme substance

What are you What I have (my profession, qualifications, networth etc) What I do What I am

Brand Outward impression to market - Delivers what market expects Values adapt to what market needs Core strengths/ Values &beliefs

The Start First step is to put your personal brand on your agenda. It calls for investment in you Will depend on choices you make everyday : How much time and energy you put in your own growth? How much effort you will invest in shaping your personal brand?

First step is to put your personal brand on your agenda. It calls for investment in you

Will depend on choices you make everyday :

How much time and energy you put in your own growth?

How much effort you will invest in shaping your personal brand?

Be aware of the obstacles Our culture You don’t want to show off You don’t know where to start? You can succeed without your personal brand No short term benefits, rather you will have short term pains you feel you have no time You feel you lack accomplishments You are not willing to pay the price

Our culture

You don’t want to show off

You don’t know where to start?

You can succeed without your personal brand

No short term benefits, rather you will have short term pains

you feel you have no time

You feel you lack accomplishments

You are not willing to pay the price

The how of personal branding Elevator pitch Experience: how you leverage your years of experience to today’s jobs Thought leadership Passion Create a compelling “Who you are” statement around your experience, thought leadership and passion

Elevator pitch

Experience: how you leverage your years of experience to today’s jobs

Thought leadership

Passion

Create a compelling “Who you are” statement around your experience, thought leadership and passion

4 D framework: for personal branding

Discover: who you really are? What do you want to be remembered for? What are you passionate about? What experience of yours is valuable to the market place? Where can you establish thought leaderhip? Would you behave differently if you treated yourself like a business – You Inc.

What do you want to be remembered for?

What are you passionate about?

What experience of yours is valuable to the market place?

Where can you establish thought leaderhip?

Would you behave differently if you treated yourself like a business – You Inc.

Determine your audience & Design your execution plan Who will find you and your unique strengths valuable? How much do you know about them? What are they reading? What are they worried about? Who influences them?

Who will find you and your unique strengths valuable?

How much do you know about them?

What are they reading?

What are they worried about?

Who influences them?

do you want to take charge of your Brand?

where you go from here is up to you…

And the world is yours to take Thanks Inspired by Personal branding for Technology Professionals by Rajesh Shetty