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Modern Marketing

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Presentation done by HubSpot on modern, inbound marketing for a class at Sloan/MIT.

Presentation done by HubSpot on modern, inbound marketing for a class at Sloan/MIT.

Published in: Business, Technology
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  • Transcript

    • 1. Modern Marketing
    • 2. Greatest Time In History To Start A Company
      • Buyers of niche goods are more easily connected with sellers of niche goods via the internet…
      • Internet makes all markets more efficient
    • 3. Size Doesn’t Matter (as much)
    • 4. Internet Changing Shopping Patterns
      • Top of the funnel moves up
        • Your website
        • Your blog
        • Competitors’ websites
        • Your Customers’ blogs
        • Industry Discussion boards
      • Verbal contact made much later
      • Prospects know more than reps
      • Prospects better qualified
    • 5. Traditional Marketing Is Broken
      • Outbound
      • Inside Sales
      • Telemarketing
      • Tradeshows
      • Seminars
      • Print Advertising
      • Direct mail/email
    • 6. New Marketing
      • Inbound
      • SEO
      • Pay per click
      • Blogging
      • Buzz Marketing
      • “ Smart” Content Mgmt
      • Landing Pages
      • Conversion Tools
      • Sophisticated Analytics
    • 7. Google
    • 8. Blogosphere
    • 9. Social Bookmarking
    • 10. Further Reading
    • 11. Questions?

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