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Modern Marketing
 

Modern Marketing

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Presentation done by HubSpot on modern, inbound marketing for a class at Sloan/MIT.

Presentation done by HubSpot on modern, inbound marketing for a class at Sloan/MIT.

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Modern Marketing Modern Marketing Presentation Transcript

  • Modern Marketing
  • Greatest Time In History To Start A Company
    • Buyers of niche goods are more easily connected with sellers of niche goods via the internet…
    • Internet makes all markets more efficient
  • Size Doesn’t Matter (as much)
  • Internet Changing Shopping Patterns
    • Top of the funnel moves up
      • Your website
      • Your blog
      • Competitors’ websites
      • Your Customers’ blogs
      • Industry Discussion boards
    • Verbal contact made much later
    • Prospects know more than reps
    • Prospects better qualified
  • Traditional Marketing Is Broken
    • Outbound
    • Inside Sales
    • Telemarketing
    • Tradeshows
    • Seminars
    • Print Advertising
    • Direct mail/email
  • New Marketing
    • Inbound
    • SEO
    • Pay per click
    • Blogging
    • Buzz Marketing
    • “ Smart” Content Mgmt
    • Landing Pages
    • Conversion Tools
    • Sophisticated Analytics
  • Google
  • Blogosphere
  • Social Bookmarking
  • Further Reading
  • Questions?