Modern Marketing
Greatest Time In History To Start A Company <ul><li>Buyers of niche goods are more easily connected with sellers of niche ...
Size Doesn’t Matter (as much)
Internet Changing Shopping Patterns <ul><li>Top of the funnel moves up </li></ul><ul><ul><li>Your website </li></ul></ul><...
Traditional Marketing Is Broken <ul><li>Outbound </li></ul><ul><li>Inside Sales </li></ul><ul><li>Telemarketing </li></ul>...
New Marketing <ul><li>Inbound </li></ul><ul><li>SEO </li></ul><ul><li>Pay per click </li></ul><ul><li>Blogging </li></ul><...
Google
Blogosphere
Social Bookmarking
Further Reading
Questions?
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Modern Marketing

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Presentation done by HubSpot on modern, inbound marketing for a class at Sloan/MIT.

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  • Modern Marketing

    1. 1. Modern Marketing
    2. 2. Greatest Time In History To Start A Company <ul><li>Buyers of niche goods are more easily connected with sellers of niche goods via the internet… </li></ul><ul><li>Internet makes all markets more efficient </li></ul>
    3. 3. Size Doesn’t Matter (as much)
    4. 4. Internet Changing Shopping Patterns <ul><li>Top of the funnel moves up </li></ul><ul><ul><li>Your website </li></ul></ul><ul><ul><li>Your blog </li></ul></ul><ul><ul><li>Competitors’ websites </li></ul></ul><ul><ul><li>Your Customers’ blogs </li></ul></ul><ul><ul><li>Industry Discussion boards </li></ul></ul><ul><li>Verbal contact made much later </li></ul><ul><li>Prospects know more than reps </li></ul><ul><li>Prospects better qualified </li></ul>
    5. 5. Traditional Marketing Is Broken <ul><li>Outbound </li></ul><ul><li>Inside Sales </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Seminars </li></ul><ul><li>Print Advertising </li></ul><ul><li>Direct mail/email </li></ul>
    6. 6. New Marketing <ul><li>Inbound </li></ul><ul><li>SEO </li></ul><ul><li>Pay per click </li></ul><ul><li>Blogging </li></ul><ul><li>Buzz Marketing </li></ul><ul><li>“ Smart” Content Mgmt </li></ul><ul><li>Landing Pages </li></ul><ul><li>Conversion Tools </li></ul><ul><li>Sophisticated Analytics </li></ul>
    7. 7. Google
    8. 8. Blogosphere
    9. 9. Social Bookmarking
    10. 10. Further Reading
    11. 11. Questions?
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