Bloggin is helpful because it is something - think out loud -connect with peers -Low Cost
ADULT LITERACY MARKETING CAMPAIGN
Current Presence Active website, however not a significant online presence; Various ways to market online; Through social media, MCAEL will be increase visibility, raise awareness about its cause, build an online community, and solicit donations and volunteers.
Benefits Yes! Free and easy utility to raise funds; Effective way to reach and listen to target audience. (http://www.frogloop.com/social-network-calculator)
plan 4 step approach to social strategy People Asses your target market’s social activities. Objective Goals that need to be accomplishment. Strategy Implement and asses on how relationship with target market change. Technology Determine which online tool to use. Social Media for NPO: http://blog.mrtweet.net/26-excellent-social-media-presentations-for-non-profits
Other marketing strategies Traditional Media Increase public relations efforts Include brochures, newsletters, press releases etc Google Analytics A free online software tool that follows website’s usage Partner with local business on sponsoring events E.g. Literacy night
Good npo marketing via social media Genuine. Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3). Generous. You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc. Grateful. You acknowledge the support and generosity of others in accomplishing your mission. Guide to NPO Marketing: http://www.nonprofitmarketingguide.com/