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Adult Literacy
 

Adult Literacy

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A marketing campiagn for an adult literacy nonprofit

A marketing campiagn for an adult literacy nonprofit

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  • Bloggin is helpful because it is something - think out loud -connect with peers -Low Cost

Adult Literacy Adult Literacy Presentation Transcript

  • ADULT LITERACY
    MARKETING CAMPAIGN
  • Current Presence
    Active website, however not a significant online presence;
    Various ways to market online;
    Through social media, MCAEL will be increase visibility, raise awareness about its cause, build an online community, and solicit donations and volunteers.
  • Facebookexample # 1
    ProLiteracy vs. MCAEL
    • Active discussion forum vs. No discussion
    • Usage of facebook ‘page’ vs. Usage of facebook ‘group’
    • About 150 fans vs. About 25 members
  • Twitter Example # 2
    • Unicefusa Twitter account
    • # of followers: 2,830
    • # of updates: 150
    • Moderator involvement: updates and one on one replies.
  • Blogs example # 3
    • Information on NPO
    • Active recent posts/articles
    • Useful links
    • Library advocacy
  • Benefits
    Yes!
    Free and easy utility to raise funds;
    Effective way to reach and listen to target audience.
    (http://www.frogloop.com/social-network-calculator)
  • plan
    4 step approach to social strategy
    People
    Asses your target market’s social activities.
    Objective
    Goals that need to be accomplishment.
    Strategy
    Implement and asses on how relationship with target market change.
    Technology
    Determine which online tool to use.
    Social Media for NPO: http://blog.mrtweet.net/26-excellent-social-media-presentations-for-non-profits
  • Other marketing strategies
    Traditional Media
    Increase public relations efforts
    Include brochures, newsletters, press releases etc
    Google Analytics
    A free online software tool that follows website’s usage
    Partner with local business on sponsoring events
    E.g. Literacy night
  • Good npo marketing via social media
    Genuine.
    Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3).
    Generous.
    You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc.
    Grateful.
    You acknowledge the support and generosity of others in accomplishing your mission.
    Guide to NPO Marketing:
    http://www.nonprofitmarketingguide.com/
  • THE END