Dominoz roll no 30

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Dominoz roll no 30

  1. 1. Bhakti kudnekar Roll no 30-2013 Store Domino's Pizza
  2. 2. Introduction Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation. Tom Monaghan and his brother James purchase "DomiNick's," a pizza restaurant in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the restaurant.
  3. 3. 1967 The first Domino's Pizza franchise restaurant opens in Ypsilanti, Michigan. Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company. Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Enpro Private Ltd, are the Promoters of the Company.
  4. 4. The Mission statement of Domino's Pizza Maintaining high standards of the international chain of pizza delivery and provide the experience of an excellent product with excellent customer service. Exceptional People serving the best pizza in the world. Sell more pizza. Have more fun.
  5. 5. The Vision statement of Domino's Pizza • To be the best operator Domino's Pizza system with the best talent. • Number one in pizza. • Number one in people.
  6. 6. Values statement of Domino's Pizza • Treat people as you’d like to be treated. • Produce the best for less. • Measure, manage and share what’s important. • Think big and grow. • Incentivize what you want to change. • Set the bar high, train, and never stop learning. • Promote from within. • We are not ordinary, we are exceptional.
  7. 7. slogan, USP, segment target positioning, SWOT analysis Tagline/ Slogan • Khushiyo ki home delivery; Hungry Kya? USP • Home delivery in 30 minutes else free STP • Segment • People willing to have a hygienic and delicious non conventional meal at a restaurant • Target Group • Children and youth from middle and upper class • Positioning • Best pizza home delivery service
  8. 8. SWOT Analysis Strength Huge popular brand name and high brand loyalty High number of products Hygienic food and quick service Leader in online & mobile ordering.  Strong brand equity supported by heavy advertising & marketing campaigns. Global franchise operations - more than 3,500 in over 50 countries  Efficient and effective supply chain management enables it maintain its goodwill and promises
  9. 9. Weakness  High fat and high calorie food not good for health conscious people  Franchise management.  High staff turnover due to lack of training and development
  10. 10. Opportunity Improve efficiency and home delivery service Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s.  The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels. Growing presence in emerging markets, particularly in India, China. Threats • Intensive competition from a fragmented number of small competitors • Changing consumer habits towards healthier food choices.
  11. 11. Competition 1.KFC 2.Pizza Hut 3.McDonald's 4.Subway
  12. 12. Strategic store locations to facilitate delivery service Strategic store locations to facilitate delivery service; Production-oriented store designs; Product and process innovations; A focused menu; Efficient order taking, production and delivery; Domino’s PULSE point-of-sale system; and  A comprehensive store audit program.
  13. 13. Dominos Pizza in GOA Anjuna Baga Calangute Dona Paula Margao Panjim Reliance Atria Building, Pajifond Margoa, Goa
  14. 14. Thank you

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