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Coca cola
 

Coca cola

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  • Key financials $ millions % change from 2009 Revenues 35,119.0 13.3 Profits 11,809.0 73.1 Assets 72,921.0 — Stockholders' equity 31,003.0 — Market value (3/25/2011) 149,688.2 —   Profits as % of   Revenues 33.6 Assets 16.2 Stockholders' equity 38.1   Earnings per share   2010 $ 5.06 % change from 2009 72.7 2000-2010 annual growth rate % 19.1   Total return to investors % 2010 19.0 2000-2010 annual rate 3.3 Industry: Beverages Rank Company 500 rank Revenues ($ millions) 1 Coca-Cola 70 35,119.0 2 Coca-Cola Enterprises 347 6,714.0 3 Dr Pepper Snapple Group 404 5,636.

Coca cola Coca cola Presentation Transcript

  • History Coca-Cola was founded in May 1886 by Dr. JohnPemberton Coca-Cola was first sold to the public in Atlanta at Jacob’sPharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50
  • Coke or Cocaine? Until 1905, the drink was marketed as atonic containing cocaine This stopped the advertisement of Coca-Cola as being a cure for headaches andother illnesses
  • Today300 Brands - 200 Nations
  • International ProductsCanada and Belgium Taiwan
  • Sponsorships• Art of Harmony•Boys and Girls Club of America•• FIFA•Olympics• Special Olympics• Tiger Woods Foundation
  • RumorsCoca-Cola contains materialmaking it unsuitable for vegetariansand Muslims.Some products of the Coca-ColaCompany contain alcohol.
  • Slogans•1963 “Things Go Better With Coke.”•1970 “It’s the Real Thing”•1975 “Look Up America”•1979 “Have a Coke and a Smile”•1982 “Coke Is It!”•1987 “You Can’t Beat the Real Thing”•1993 “Always Coca-Cola” http://www2.coca-cola.com/presscenter/av_advertising.html
  • % changeKey financials $ millions from 2009Revenues 35,119.0 13.3Profits 11,809.0 73.1Assets 72,921.0 —Stockholders 31,003.0 —equityMarket value 149,688.2 —(3/25/2011)
  • Profits as % ofRevenues 33.6Assets 16.2Stockholders 38.1equity
  • Earnings per share2010 $ 5.06% change from 2009 72.72000-2010 annual 19.1growth rate %
  • Total return to % investors2010 19.02000-2010 annual 3.3rate