•What is Amway?................................Sheral
•History of Amway……………...............Priti
•Center of Amway………………………Priti
•Global markets of Amway…………Sandesh
•Hierarchy of Amway in India…….Sandesh
•Products of Amway in India………….Neha
•Budget study of Amway in India……..Neha
•Objective of Amway…………………Yogesh
•Goal setting of Amway………………Yogesh
•Vision and values of Amway…………Sonal
What is Amway…….?
What does the word Amway mean? Amway is an
abbreviation for "American Way “and was coined in 1959 by
company founders, Jay Van Andel and Richard Devos. Short,
unique and easy to remember, Amway has been registered as a
corporate name and trademark ever since.
Introduction to Amway:
Direct selling company and multi level marketing.
Founded in 1959
Founders of Amway: Rich Devos , Jay Van Andel.
Head quarters in Ada, Michigan, United States.
Area Served is Worldwide
Key people of Amway is : Steve Van Andel (Chairman)
Doug DeVos (President)
Products are Household cleaners, glister, Health & Beauty,
Nutrilite, espring, Atmosphere.
Employees are twenty thousand
Amway is a business that operates on the basis of pyramid
Rich Devos and Jay Van Andel initially founded the Ja-Ri
Corporation, a multi-level marketing distributorship for
Nutrilite products, in 1949. Ja-Ri was incorporated in
1959, and changed its name to "Amway" in 1963.
As of 2007, Amway operates in more than 80 countries
around the world. In 1999, the founders of the Amway
Corporation launched a sister Internet-based Company
Quixtar replaced the North American business of Amway
in 2001 after the majority of the distributors moved to
Quixtar, with Amway operating in the rest of the world.
Amway expanded overseas
to Australia in 1971.
To Europe in 1973.
To parts of Asia in 1974.
To Japan in 1979.
To Latin America in 1985.
To China in 1995.
To Africa in 1997.
To India and Scandinavia in
To Russia in 2005.
And to Vietnam in 2008.
In 1999 the founders of the Amway Corporation established a new holding
company, named Alitcor, and launched three new companies: a sister (and
separate) Internet-focused company named Quixtar ,Access Bussiness Group,
and Pyxis Innovations.
With Quixtar, Amway used the same marketing concept as it did in its
traditional business: distributors purchased products at volume discounts and
earned commissions on the sales and bonuses from the sales of new recruits.
Apart from Quixtar's business being conducted electronically, the greatest
difference between Amway and its new company was the conspicuous absence of
the Amway name.
Center of Amway:
Amway Center is one of the most
technologically advanced venues in the
Inside the building, a unique center
hung installation, manufactured by
Daktronics of Brookings, South Dakota,
is the tallest in any NBA venue.
The Amway Center is a high-visibility, world-class
facility that proudly displays the Amway name on the
building’s exterior, the roof.
And throughout the complex, including on the tallest,
HD (high definition) scoreboard in an NBA venue,
measuring 42 feet by 41 feet by 41 feet.
It maximizes creative programming options by using high
resolution, 6mm-pixel technology on each of the 18
displays, including two digital ring displays and four
Amway In Australia
Amway In China
Amway In UK
Amway In India
Amway In Australia:
Amway Australia began in 1971, and was the first
affiliate to open outside North America.
The company launched quickly, registering more
than 400 distributors in its first month of
Local Name: Amway of Australia
Launch: April, 1971
Est. # IBOs: 100,000 (2006)
Est. Sales: A$150,000,000
Amway In China:
Amway grew quickly in China from its market launch in 1995.
China introduced new direct selling laws in December 2005, and
in December 2006 Amway was one of the first companies to receive
a license to resume direct sales.
Amway China 安利中国
Local Name: Amway China
Launch: April, 1995
Est. # IBOs:
Est. Sales: RMB22 billion (2010)
Amway In UK:
Amway (UK) Limited was established in 1973 and was one of
the first affiliates to be launched worldwide, and the first in
The administrative headquarters are based in Milton Keynes,
Buckingham shire and provide a support mechanism for
Independent Business Owners
Amway United Kingdom & Republic of Ireland
Amway United Kingdom & Republic of
Launch: UK 1973, ROI 1979
Est. # IBOs: >20,000 (2007)
Amway in India:
Amway India, a wholly owned subsidiary of Amway Corporation, was
established in August 1995 after approval by India's Foreign Investment
Promotion Board (FIPB).
The Company is headquartered at the National Capital Region of India - New
Amway India provides free and unlimited training to all its distributors to
help them grow their business.
Amway India has 400 full time employees and has generated indirect
employment for 1,650 persons at all the contract manufacturer locations.
Local Name: Amway India
Launch: May 5, 1995
Est. # IBOs: >450,000
Products of Amwayin India
SA8 Dish Drops LOC
Budget study of Amway in India:
Amway India, the largest direct selling FMCG company of
India and a wholly owned subsidiary of Amway Corporation,
has clocked a turnover of Rs 2130 crores for the fiscal year
Amway registered a growth of 19% over the previous fiscal
when it recorded a turnover of Rs 1790 crores.
From a turnover of 99 crores back in 1998 to the robust
turnover of Rs 2130 crores - Amway India has grown twenty
The company aims to cross the Rs 2500 crore mark in 2012.
Amway India, the Indian arm of Amway Corporation, will
invest Rs 400 crore in India in the next two years on a
manufacturing facility and for its headquarters in Delhi.
Objective of Amway:
Objective of the study is to understand the
Amway’s operations in international
marketing with respect to PESTLE analysis,
To understand the former part, the company
have visited Amway India and gathered
appropriate information with regards to project.
Short-term goals expect
accomplishment in a short period
of time, such as trying to get a
bill paid in the next few days.
Individuals can set personal
goals. A student may set a goal
of a high mark in an exam.
• Amway is built on the concept of partnership between the
• The partnership that exists among the founding families,
employees, and business owners is our most prized possession.
• Integrity is essential to our business success. They do what is
right, not just whatever "works."
• Amway’s success is measured not only in economic terms, but
by the respect, trust and credibility we earn.
• It also acknowledge the uniqueness created in each individual.
Every person is worthy of respect, and deserves fair treatment
and the opportunity to succeed to the fullest extent of his or
Vision And Values
• They are builders and encouragers. They strive for
excellence in all they do.
• They anticipate change, respond swiftly to it, take action to
get the job done, and gain from our experiences.
• Each individual is responsible and accountable for
achieving personal goals, as well as giving 100 percent effort
in helping achieve corporate or team goals.
• They also have a responsibility to be good citizens in the
communities where we live and work.
• They are proud advocates of freedom and free enterprise.
• Human economic advancement is clearly proven to be best
achieved in a free market economy.
In 1983, Amway pleaded guilty to criminal tax evasion and
customs fraud in Canada, resulting in a fine of $25 million
CAD, the largest fine ever imposed in Canada at the time.
In 1989 the company settled the outstanding customs duties
for $45 million CAD.
In a 1994 interview, Amway co-founder Rich DeVos stated
that this incident had been his greatest "moral or spiritual
challenge", first in "soul searching as to whether they had done
anything wrong" and then for pleading guilty for technical
reasons, despite believing they were innocent of the charges.
DeVos stated he believed that the case had been motivated by