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Published

Presentation given to the Univ. of Houston Chapter of PRSSA

Presentation given to the Univ. of Houston Chapter of PRSSA

Published in Business , Technology
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Transcript

  • 1. IMC and You
    Succeeding in an Integrated World
    Brian G. Smith, Ph.D.
  • 2. Communication Today
    Feedback
    Access
    Communication is…
    Relationships
    Online
    Network
    Connection
    Interaction
    Social
    Engagement
    Dialogue
  • 3. Consider This
    Best Job in the World
    The winner?
  • 4. Communication is …
    Your stakeholders communicating about you and with you.
    The future of PR is integrated communication and focused dialogue
  • 5. Let’s talk about roles
    Advertising
    Promotion
    Marketing
    Branding, Sales

    Public Relations
    Relationships
  • 6. The currency of communication is relationships
    Are you ready to lead?
  • 7. Faking it?
    Nordstroms
  • 8. Building Relationships
    Heart
    A Relationship Is…
    Consistency
    Mind
  • 9. Building Consistency
    Message Overload leads to…
    Integrating Publics, which calls for
    Integrating Communications
    It’s more than semantic
  • 10. The Dove Campaign
    Heart
    Mind
    Consistency
    Dove Links
    Product
    Video
  • 11. Integration is …
    Content AND Behavior
    Intended and Unintended Messages
    Touchpoints
    Media outlets
    Synergy
    Access
    Stakeholders
    Spontaneous and Natural
    Relationships
  • 12. Where do you fit?
    Content
    Publics
    Touchpoints
    Access
    Voice
  • 13. Internet, Integration, and Relationships
    BNL
    PF Changs Tweets
    MLB Blogs
    YouTube Deadliest Catch
    Starbucks
    PBSEngage
    Kodak
  • 14. An Amazing Race
    The Race to “Own” the Online Space
    Current trends
    Fuzzy Boundary
    Editorial Decision vs. Purchase
    Your Point of Differentiation: Knowing Publics
    Dear PR Agents
  • 15. On the Inside
    Integration is natural organizational involvement
    In other words….
    You are the organizational Integrators.
  • 16. What does this Mean for you
    Know Branding, Reputation
    Know the Roles of Advertising and PR
    Know Digital Technology
    Do you Tweet?
    Do you Blog?
    Know your Niche
    The Need for General Specialists
  • 17. Questions?
    Email: bgsmith@uh.edu
    Blog: http://theorynpractice.com
    Twitter: @indiesmith