Words, Pictures & Pixels: Put Your Best Foot Forward Online

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http://www.bethgsanders.com | Grammar errors, bad font choices, misspellings and cheesy stock photos are the Internet equivalent of socks with sandals — they make you look like a major dork. Learn how to polish your publications like a pro with an overview of writing tips, layout pointers and style faux pas to avoid.

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Words, Pictures & Pixels: Put Your Best Foot Forward Online

  1. 1. beth g sanders social media & online strategy | writing | wordpress @bethgsanders | bethgsanders.com | gplus.to/bethgsandersFriday, May 11, 12
  2. 2. , WOr d S &Friday, May 11, 12
  3. 3. Get ReadyFriday, May 11, 12
  4. 4. Who’s Your Audience?Friday, May 11, 12
  5. 5. Pencil, Paper, DreamsFriday, May 11, 12
  6. 6. BrainstormFriday, May 11, 12
  7. 7. d S O r WFriday, May 11, 12
  8. 8. Friday, May 11, 12
  9. 9. Don’t Be This GuyFriday, May 11, 12
  10. 10. Friday, May 11, 12
  11. 11. 11 Errors — and a Bonus I’m excited to be here at TechCamp Memphis!!! Technology provides opportunities for connection and alot of learning. Many people are intimidated by there device’s and think if they ignore technology it will just go away. If your here, your probably glad its here to stay and, other then your family, one of the last things you’d want to loose is your internet connection. More Technology-focused programming is needed in Memphis. Thanks for coming.Friday, May 11, 12
  12. 12. Why Should I Care? • Consistency • Professionalism • User experienceFriday, May 11, 12
  13. 13. Friday, May 11, 12
  14. 14. Friday, May 11, 12
  15. 15. - !: ,Friday, May 11, 12 “” Punctuation
  16. 16. ! Just don’t. Unless you want to be all, “Omigosh, I went to the mall and he is, like, sooooo cute!”Friday, May 11, 12
  17. 17. Just don’t. Unless you want to be all, “Omigosh, I went to the mall and he is, like, sooooo cute!”Friday, May 11, 12
  18. 18. ,Friday, May 11, 12 The Oxford Comma
  19. 19. Apostrophes • Never plural • Like a toddler: possessive , As opposed to apostrophe’s • Like PB without the J: missing somethingFriday, May 11, 12
  20. 20. “ Quotes are for quotes. She said, “Yes.” Not for emphasis. “Please Do Not Swim.”Friday, May 11, 12
  21. 21. Friday, May 11, 12
  22. 22. Hyphens Avoid ambiguity or for a compound modifier • The president spoke to small business owners. • The president spoke to small-business owners. • She has a three-year-old child.Friday, May 11, 12
  23. 23. •Friday, May 11, 12 Bullets • Consistency • Emphasize the first few words • No longer than three lines
  24. 24. Capitalization Don’t Capitalize Everything. It doesn’t make it look Important. It makes you look Dorky.Friday, May 11, 12
  25. 25. AP: When in doubt, prefer down & closed.Friday, May 11, 12
  26. 26. Have Pity on These Poor Misused WordsFriday, May 11, 12
  27. 27. 11 Misused Words That Kill Puppies and Make Little Kids Cry • Tenant/tenet: Which is a principle? • Affect/effect: Will this _ffect my grade? • Lose/loose: Which means not tight? • Mute/moot: Which means purely academic? • Misconception/misnomer: The same?Friday, May 11, 12
  28. 28. • Laxadaisical: This word does not exist. • Momentarily/in a moment: Interchangeable? • Adverse/averse: Which means against? • Criteria/criterion: Criterion is singular. • Farther/further: Physical distance? • Sight/site: Which is a location?Friday, May 11, 12
  29. 29. Use Pronouns Like a Pro I/Me/Myself • I: subject of sentence: “I went to the store.” • Me: object of sentence: “John hit me.” • Myself: when you are the subject and the object. “I see myself in the mirror.” • Never say, “John and myself went to the store,” or “Call John or myself with questions.” • The remove John testFriday, May 11, 12
  30. 30. Don’t Slip on These ... No: For all intensive purposes ... Yes: For all intents and purposes ... No: Help your critters produce less litters. Yes: Help your critters produce fewer litters. No: Over 60 people came to TechCamp. Yes: More than 60 people came to TechCamp.Friday, May 11, 12
  31. 31. Friday, May 11, 12
  32. 32. Friday, May 11, 12
  33. 33. Use Photos Well • Stock photos are ok, but your own are better. • Use action shots and interesting angles. • Be sure photos fit your style. • Faces pull eyeballs. • Crop outside the box.Friday, May 11, 12
  34. 34. Friday, May 11, 12
  35. 35. A photo is a great background for copy, but choose colors carefully.Friday, May 11, 12
  36. 36. Friday, May 11, 12
  37. 37. Friday, May 11, 12
  38. 38. Friday, May 11, 12
  39. 39. TypeFriday, May 11, 12
  40. 40. Use Type Well • Stay classy; ban Comic Sans. • Use novelty fonts sparingly. • Pay attention to leading/line-height.Friday, May 11, 12
  41. 41. Justification: Unjustified Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit. consectetur adipiscing elit. consectetur adipiscing elit. Etiam sapien orci, ullamcorper Etiam sapien orci, ullamcorper Etiam sapien orci, ullamcorper ac convallis vel, volutpat vitae ac convallis vel, volutpat vitae ac convallis vel, volutpat vitae nulla. Nam a nibh lectus. Class Text Text nulla. Nam a nibh lectus. Class nulla. Nam a nibh lectus. Class aptent taciti sociosqu ad litora aptent taciti sociosqu ad litora aptent taciti sociosqu ad litora torquent per conubia nostra, torquent per conubia nostra, torquent per conubia nostra, per inceptos himenaeos. per inceptos himenaeos. per inceptos himenaeos. Nullam eleifend rutrum ante. Nullam eleifend rutrum ante. Nullam eleifend rutrum ante. Nam rhoncus est id tellus Nam rhoncus est id tellus Nam rhoncus est id tellus aliquam interdum. Maecenas aliquam interdum. Maecenas aliquam interdum. Maecenas vel arcu ac tortor feugiat vel arcu ac tortor feugiat vel arcu ac tortor feugiat facilisis. facilisis. facilisis.Friday, May 11, 12
  42. 42. Friday, May 11, 12
  43. 43. Online Content • Use inverted pyramid style for copy. • Bullet points > paragraphs. • Images are power.Friday, May 11, 12
  44. 44. Please Don’t Autoplay ... Even if it’s really awesome.Friday, May 11, 12
  45. 45. Don’t Get Me Lost • Breadcrumbs keep the reader oriented. • Always have a one-click way back home. • Make your navigation logical.Friday, May 11, 12
  46. 46. Choose Color CarefullyFriday, May 11, 12
  47. 47. Integrate SocialFriday, May 11, 12
  48. 48. Feed MeFriday, May 11, 12
  49. 49. WordPress • Full-featured content management system • Ability to customize as needed • Wide variety of themesFriday, May 11, 12
  50. 50. WOr d S • AP is your BFF. Text Text • Mind your Ps and Qs (Not P’s and Q’s). • Be strong and active.Friday, May 11, 12
  51. 51. • Be real. Text Text • Evoke emotion. • Use white space to highlight.Friday, May 11, 12
  52. 52. • Text Invert your pyramid. Text • Don’t annoy. • Feed your reader.Friday, May 11, 12
  53. 53. ?Friday, May 11, 12
  54. 54. Friday, May 11, 12
  55. 55. beth g sanders slideshare.net/bgsand @bethgsanders | bethgsanders.com linkedin.com/in/bethgsanders | gplus.to/bethgsandersFriday, May 11, 12

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