The Social Web: What You Need to Know

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A review of basic social media principles, and platforms. Covers Twitter, Facebook, Google Plus, Tumblr, Snapchat, Instagram, and LinkedIn, and blogging.

A review of basic social media principles, and platforms. Covers Twitter, Facebook, Google Plus, Tumblr, Snapchat, Instagram, and LinkedIn, and blogging.

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  • Thank you so much! I appreciate that! I'd love to connect with your faculty member! Not sure if you have my email address but it's bgs [at] bethgsanders.com.

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  • Beth ~ This is awesome. Thank you so much for sharing it. BTW, I shared it with one of our faculty who started a new class on social media. I would love to connect ya'll. This is such an awesome slideshare. I think this is the reason that slideshare was invented!! :) ~ Joan
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  • 1. The What You Need to Know Web
  • 2. beth g sanders @bethgsanders | bethgsanders.com | lifeandbeth.com
  • 3. Intro
  • 4. Social Networking is Conversation Engagement Relationships
  • 5. Social Networking is not Advertising Instant About me
  • 6. Get Started
  • 7. Your Profile or
  • 8. Bio Christ follower, wife, social media & online strategist, writer, editor, WordPress nerd, geek, empty nester, inveterate early adopter, lover of shiny things, and lifelong Cardinal baseball fan.
  • 9. What are your ?
  • 10. in ?
  • 11. Where’s your audience?
  • 12. What are you comfortable with?
  • 13. 10Ways to be an online rock star
  • 14. 10Listen before you leap.
  • 15. 9Remember: It’s not about you.
  • 16. 8Don’t sell.
  • 17. 7Think before you speak.
  • 18. 6Engage & interact.
  • 19. 5Be generous. Help.
  • 20. 4Promote others.
  • 21. 3Mix up your posts.
  • 22. 2Don’t be stupid.
  • 23. 1Don’t be a jerk.
  • 24. 7 The Big
  • 25. Twitter
  • 26. Microblogging 140 Characters Fast Moving
  • 27. ~ 1 billion users ~ 500 million tweets daily Favorite of 26% of US teens
  • 28. RT, MT @
  • 29. HT TIL S/O OH ICYMI
  • 30. Apps: Desktop & Mobile
  • 31. Facebook
  • 32. 1.26 billion users 1500 potential pieces of content/login 1 million links/20 minutes
  • 33. Page reach declining Facebook: Pay for reach Content filtering
  • 34. Instagram
  • 35. 150 million users; >95% are <35 17% urban v 11% suburban 53% of ages12-24
  • 36. Snapchat
  • 37. A parent’s worst nightmare Photos available for ~10sec 294 million snaps/day
  • 38. Teens think it’s private.
  • 39. Teens think it’s private.
  • 40. Teens think it’s private. They could not be more wrong.
  • 41. =
  • 42. linkedin
  • 43. 277 million users Professional network 40% check daily
  • 44. Use your real, full name Post relevant updates & links Get recommendations
  • 45. Tumblr
  • 46. Mini blogging? Post quotes, videos, images, audio Easy, quick & free
  • 47. Google Plus
  • 48. It’s Google Search results Hangouts
  • 49. Tools
  • 50. Buffer
  • 51. Lists
  • 52. justunfollow.com
  • 53. Mobile Apps
  • 54. Blogging
  • 55. 55% more Web traffic Google <3 fresh content Return visits
  • 56. Videos Photo Galleries Stories
  • 57. Brainstorm
  • 58. Group Exercise
  • 59. Gallery of #Fail
  • 60. The Good Guys
  • 61. Put it all Together
  • 62. in Content Sharing Professional Video Sharing Photo Sharing Social Recommendations Web Presence (Website, blog, or personal splash page)
  • 63. ?
  • 64. thanks, y’all Connect ! ! ! @bethgsanders bethgsanders.com lifeandbeth.com linkedin.com/in/bethgsanders