Networking                         What You Need to KnowWednesday, April 3, 13
beth g sanders                           @bethgsanders                         bethgsanders.comWednesday, April 3, 13
What social networking isWednesday, April 3, 13
Conversation                         Engagement                         RelationshipsWednesday, April 3, 13
What it’s notWednesday, April 3, 13
Advertising                           Instant                         About meWednesday, April 3, 13
Wednesday, April 3, 13
Where’s your audience?Wednesday, April 3, 13
PersonasWednesday, April 3, 13
BrainstormWednesday, April 3, 13
Wednesday, April 3, 13
Video Sharing            Photo Sharing                                                       Professional                 ...
?   inWednesday, April 3, 13
ListenWednesday, April 3, 13
Choose the right name                                Search                              #HashtagsWednesday, April 3, 13
Wednesday, April 3, 13
Claim unique username                              Use images                         Encourage interactionWednesday, Apri...
Wednesday, April 3, 13
in                          Use keywords                         Update regularly                         Connect liberall...
Wednesday, April 3, 13
Good for SEO                         Complete your profile                           Claim authorshipWednesday, April 3, 13
Wednesday, April 3, 13
Recognizes hashtags                                    Shareable                         Popular with younger demographicW...
Wednesday, April 3, 13
Dos and Don’tsWednesday, April 3, 13
Don’t be a bot                           Don’t be a jerk                         Don’t blast and runWednesday, April 3, 13
Do be human                         Do have conversation                          Do keep a 9:1 ratioWednesday, April 3, 13
Know your audience                                 Give > take                         It’s a marathon, not a sprintWednes...
?Wednesday, April 3, 13
beth g sanders                                         @bethgsanders                         social media & online strateg...
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Social Media: What You Need to Know

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http://www.bethgsanders.com | What you need to know about social networking; how to get started and how to build thought leadership and online reputation

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Social Media: What You Need to Know

  1. 1. Networking What You Need to KnowWednesday, April 3, 13
  2. 2. beth g sanders @bethgsanders bethgsanders.comWednesday, April 3, 13
  3. 3. What social networking isWednesday, April 3, 13
  4. 4. Conversation Engagement RelationshipsWednesday, April 3, 13
  5. 5. What it’s notWednesday, April 3, 13
  6. 6. Advertising Instant About meWednesday, April 3, 13
  7. 7. Wednesday, April 3, 13
  8. 8. Where’s your audience?Wednesday, April 3, 13
  9. 9. PersonasWednesday, April 3, 13
  10. 10. BrainstormWednesday, April 3, 13
  11. 11. Wednesday, April 3, 13
  12. 12. Video Sharing Photo Sharing Professional in Web Presence (Website, blog, or personal splash page) Recommendations Content Sharing SocialWednesday, April 3, 13
  13. 13. ? inWednesday, April 3, 13
  14. 14. ListenWednesday, April 3, 13
  15. 15. Choose the right name Search #HashtagsWednesday, April 3, 13
  16. 16. Wednesday, April 3, 13
  17. 17. Claim unique username Use images Encourage interactionWednesday, April 3, 13
  18. 18. Wednesday, April 3, 13
  19. 19. in Use keywords Update regularly Connect liberallyWednesday, April 3, 13
  20. 20. Wednesday, April 3, 13
  21. 21. Good for SEO Complete your profile Claim authorshipWednesday, April 3, 13
  22. 22. Wednesday, April 3, 13
  23. 23. Recognizes hashtags Shareable Popular with younger demographicWednesday, April 3, 13
  24. 24. Wednesday, April 3, 13
  25. 25. Dos and Don’tsWednesday, April 3, 13
  26. 26. Don’t be a bot Don’t be a jerk Don’t blast and runWednesday, April 3, 13
  27. 27. Do be human Do have conversation Do keep a 9:1 ratioWednesday, April 3, 13
  28. 28. Know your audience Give > take It’s a marathon, not a sprintWednesday, April 3, 13
  29. 29. ?Wednesday, April 3, 13
  30. 30. beth g sanders @bethgsanders social media & online strategy | writing | wordpress bethgsanders.comWednesday, April 3, 13

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