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Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:
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Go 2.0: Social Media and the Church:

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New Tools for an Old, Old Story

New Tools for an Old, Old Story

Published in: Technology
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  • 1. nnection 2010 Go 2.0 New Tools for an Old, Old Story bethgsanders.com
  • 2. It’s not a fad.
  • 3. What is Social Networking? ! ?
  • 4. What is Social Networking? ! ? Two-way media designed for interaction rather than static information.
  • 5. Why? “ Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you ...” Matthew 28: 19 -20
  • 6. The Test • Does social networking help the Church reach people? If so, how?
  • 7. The Test • Does social networking help the Church reach people? If so, how? • How do I put these tools to use?
  • 8. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication
  • 9. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control
  • 10. Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control About service times About interaction
  • 11. We have a Web site ...
  • 12. We have a building ...
  • 13. ? Did Jesus Say? Therefore put up a nice Web site/build a cool building and hope people come to it and make disciples of all nations ... ?
  • 14. Jesus said: GO
  • 15. Jesus said: GO Social networking = digital GO
  • 16. Because ...
  • 17. Because ... • God is not surprised
  • 18. Because ... • God is not surprised • God gifted
  • 19. Because ... • God is not surprised • God gifted • It works* • 43% of church leaders: effective online strategy • 6% of Web traffic: from social sites • More engaged visitors *Drew Goodmanson, The State of Social Media, Part 1 http://www.christianitytoday.com/yc/manageresources/ other/thestateofsocialmediapart1.html
  • 20. Objections
  • 21. Objections • Our people don’t do that
  • 22. Objections • Our people don’t do that • It’s risky
  • 23. Objections • Our people don’t do that • It’s risky • Inappropriate content
  • 24. Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch
  • 25. Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch • This isn’t how we’ve always done it
  • 26. Examples • Facebook • Blogs • Twitter • YouTube • LinkedIn • Flickr
  • 27. Social Sites: An Overview • Facebook
  • 28. Facebook Facts • 350,000,000 active users • 50% log on every day • 55,000,000 status updates each day • 65,000,000 mobile users • 3.5 billion pieces of content/week ***Facebook
  • 29. Social Sites: An Overview • Facebook • Twitter
  • 30. Twitter Facts • 19% online adults 18 - 24 have used • 35 - 44 year-olds • Racially/ethnically diverse • Not popular with teens • Use other social networking sites *Lenhart, Amanda, Pew Internet & American Life Project - Twitter and Status Updating: Demographics, Mobile Access and News Consumption, on Six Pixels of Separation http://www.pewinternet.org/Presentations/2009/44--Twitter-and-status- updating.aspx
  • 31. Social Sites: An Overview • Facebook • Twitter • Blogs
  • 32. From
  • 33. From Weblog
  • 34. Blog Facts • 2006 - 50,000,000 (English speaking) • Available to anyone • Two new blogs every second
  • 35. Read Blogs
  • 36. Read Blogs RSS
  • 37. Read Blogs RSS Google Reader
  • 38. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube
  • 39. YouTube Facts • 65,000 new videos uploaded every day • 100,000,000 views per day • 57% of online video viewers share links
  • 40. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in
  • 41. LinkedIn Facts • Professional only • 35,000,000 users • Discussion/Q & A area
  • 42. Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in • Flickr
  • 43. The ABCs
  • 44. Facebook • Status
  • 45. Facebook • Status • Home page vs. profile
  • 46. Facebook • Status • Home page vs. profile • Feed
  • 47. Facebook • Status • Home page vs. profile • Feed • Types of content
  • 48. Facebook • Status • Home page vs. profile • Feed • Types of content • Privacy
  • 49. Twitter • Tweet
  • 50. Twitter • Tweet • @reply
  • 51. Twitter • Tweet • @reply • Direct message (DM)
  • 52. Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT)
  • 53. Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT) • Follow/unfollow/block
  • 54. Blogs/Blogging • Blog vs. Web site
  • 55. Blogs/Blogging • Blog vs. Web site • Posts
  • 56. Blogs/Blogging • Blog vs. Web site • Posts • Comments
  • 57. Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll
  • 58. Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll • Static vs. changing content
  • 59. YouTube • Channel
  • 60. YouTube • Channel • Comments
  • 61. YouTube • Channel • Comments • Link/embed
  • 62. YouTube • Channel • Comments • Link/embed • Subscribing
  • 63. YouTube • Channel • Comments • Link/embed • Subscribing • Favorites
  • 64. Speak the Language Friends
  • 65. Abbreviations/Jargon • HT: Hat tip, kudos • OH: Overheard • FTW: For the win • RT: Retweet • IRL: In real life • DM (Twitter): Direct message • # Hashtag (Twitter): Topic • NSFW: Not safe for work • <3: Heart, Love • N00b, noob: New person, newbie • FAIL: Something that is bad
  • 66. How to Make Friends in the Social Sphere Cautions & Caveats
  • 67. Do • Be helpful: links, info
  • 68. Do • Be helpful: links, info • Recognize and promote others
  • 69. Do • Be helpful: links, info • Recognize and promote others • Engage
  • 70. Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective
  • 71. Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective • Be yourself
  • 72. Don’t • Overshare
  • 73. Don’t • Overshare • Be rude
  • 74. Don’t • Overshare • Be rude • Hire a ghosttweeter
  • 75. Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot
  • 76. Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot • Spam
  • 77. Use Your Head
  • 78. Help
  • 79. Help Engage
  • 80. Help Engage Add value
  • 81. Help Engage Add value Don’t be stupid
  • 82. Have fun!
  • 83. Thanks Y’all! bethgsanders.com Twitter: @bethgsanders Email: bgs@bethgsanders.com
  • 84. Credits Statistics (unless otherwise cited) Pew Internet & American Life Project | pewinternet.org Photo | Slide 2 Creative Commons® Love (modified by bgs) ellie | flickr.com/photos/ella_marie/3270602150/ Photo | Slide 9 Photo of church by James Loftin Slideshare This presentation will be available online at slideshare.net/bgsand

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