Go 2.0: Social Media and the Church:

nnection 2010 Go 2.0 New Tools for an Old, Old Story bethgsanders.com

It’s not a fad.

What is Social Networking? ! ?

What is Social Networking? ! ? Two-way media designed for interaction rather than static information.

Why? “ Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you ...” Matthew 28: 19 -20

The Test • Does social networking help the Church reach people? If so, how?

The Test • Does social networking help the Church reach people? If so, how? • How do I put these tools to use?

Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication

Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control

Web 2.0 v. Web 1.0 Web 1.0 Web 2.0 One-way communication Two-way communication Controlled message Give up some control About service times About interaction

We have a Web site ...

We have a building ...

? Did Jesus Say? Therefore put up a nice Web site/build a cool building and hope people come to it and make disciples of all nations ... ?

Jesus said: GO

Jesus said: GO Social networking = digital GO

Because ...

Because ... • God is not surprised

Because ... • God is not surprised • God gifted

Because ... • God is not surprised • God gifted • It works* • 43% of church leaders: effective online strategy • 6% of Web traffic: from social sites • More engaged visitors *Drew Goodmanson, The State of Social Media, Part 1 http://www.christianitytoday.com/yc/manageresources/ other/thestateofsocialmediapart1.html

Objections

Objections • Our people don’t do that

Objections • Our people don’t do that • It’s risky

Objections • Our people don’t do that • It’s risky • Inappropriate content

Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch

Objections • Our people don’t do that • It’s risky • Inappropriate content • People don’t care what the pastor ate for lunch • This isn’t how we’ve always done it

Examples • Facebook • Blogs • Twitter • YouTube • LinkedIn • Flickr

Social Sites: An Overview • Facebook

Facebook Facts • 350,000,000 active users • 50% log on every day • 55,000,000 status updates each day • 65,000,000 mobile users • 3.5 billion pieces of content/week ***Facebook

Social Sites: An Overview • Facebook • Twitter

Twitter Facts • 19% online adults 18 - 24 have used • 35 - 44 year-olds • Racially/ethnically diverse • Not popular with teens • Use other social networking sites *Lenhart, Amanda, Pew Internet & American Life Project - Twitter and Status Updating: Demographics, Mobile Access and News Consumption, on Six Pixels of Separation http://www.pewinternet.org/Presentations/2009/44--Twitter-and-status- updating.aspx

Social Sites: An Overview • Facebook • Twitter • Blogs

From Weblog

Blog Facts • 2006 - 50,000,000 (English speaking) • Available to anyone • Two new blogs every second

Read Blogs

Read Blogs RSS

Read Blogs RSS Google Reader

Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube

YouTube Facts • 65,000 new videos uploaded every day • 100,000,000 views per day • 57% of online video viewers share links

Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in

LinkedIn Facts • Professional only • 35,000,000 users • Discussion/Q & A area

Social Sites: An Overview • Facebook • Blogs • Twitter • YouTube • LinkedIn in • Flickr

The ABCs

Facebook • Status

Facebook • Status • Home page vs. profile

Facebook • Status • Home page vs. profile • Feed

Facebook • Status • Home page vs. profile • Feed • Types of content

Facebook • Status • Home page vs. profile • Feed • Types of content • Privacy

Twitter • Tweet

Twitter • Tweet • @reply

Twitter • Tweet • @reply • Direct message (DM)

Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT)

Twitter • Tweet • @reply • Direct message (DM) • Retweet (RT) • Follow/unfollow/block

Blogs/Blogging • Blog vs. Web site

Blogs/Blogging • Blog vs. Web site • Posts

Blogs/Blogging • Blog vs. Web site • Posts • Comments

Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll

Blogs/Blogging • Blog vs. Web site • Posts • Comments • Links/blogroll • Static vs. changing content

YouTube • Channel

YouTube • Channel • Comments

YouTube • Channel • Comments • Link/embed

YouTube • Channel • Comments • Link/embed • Subscribing

YouTube • Channel • Comments • Link/embed • Subscribing • Favorites

Speak the Language Friends

Abbreviations/Jargon • HT: Hat tip, kudos • OH: Overheard • FTW: For the win • RT: Retweet • IRL: In real life • DM (Twitter): Direct message • # Hashtag (Twitter): Topic • NSFW: Not safe for work • <3: Heart, Love • N00b, noob: New person, newbie • FAIL: Something that is bad

How to Make Friends in the Social Sphere Cautions & Caveats

Do • Be helpful: links, info

Do • Be helpful: links, info • Recognize and promote others

Do • Be helpful: links, info • Recognize and promote others • Engage

Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective

Do • Be helpful: links, info • Recognize and promote others • Engage • Be careful and selective • Be yourself

Don’t • Overshare

Don’t • Overshare • Be rude

Don’t • Overshare • Be rude • Hire a ghosttweeter

Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot

Don’t • Overshare • Be rude • Hire a ghosttweeter • Be a bot • Spam

Use Your Head

Help Engage

Help Engage Add value

Help Engage Add value Don’t be stupid

Have fun!

Thanks Y’all! bethgsanders.com Twitter: @bethgsanders Email: bgs@bethgsanders.com

Credits Statistics (unless otherwise cited) Pew Internet & American Life Project | pewinternet.org Photo | Slide 2 Creative Commons® Love (modified by bgs) ellie | ﬂickr.com/photos/ella_marie/3270602150/ Photo | Slide 9 Photo of church by James Loftin Slideshare This presentation will be available online at slideshare.net/bgsand

Go 2.0: Social Media and the Church:

by beth g sanders on Feb 06, 2010

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Go 2.0: Social Media and the Church: — Presentation Transcript