Social cultural and gender based constraints to adoption and diffusion - solutions and contexts

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Haven Ley, Bill and Melinda Gates Foundation

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Social cultural and gender based constraints to adoption and diffusion - solutions and contexts

  1. 1. Social, cultural and gender-basedconstraints to adoptionContexts, solutions and what you can do to improveimpactHaven D. LeySenior Program Officer, Agricultural DevelopmentSeptember 1, 2012
  2. 2. Narrative arc Examples Solutions Adoption Action GenderTension Impact Resolution September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 2
  3. 3. Focusing Our Strategy Building on the previous work of others Learning from our work to date Input from experts, partners, grantees, donors, farmers, and critics Focus on the staple crops and livestock with the greatest impact on the poorSeptember 4, 2012 © 2011 Bill & Melinda Gates Foundation | 4
  4. 4. Our theory of how change occurs for farmers
  5. 5. Challenges to technology adoptionSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 6
  6. 6. Focus on adoption has generated new thinking and methodological interests §  Context matters more than ever Global §  Geographic Nation §  Political §  Cultural Ecosystem §  Centering the farmer §  Borrowing from good design processes Community Farm FamilySeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 7
  7. 7. September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 8
  8. 8. Poor design may be a supply failure . . .. . .but adoption can be simple if demand dictatesSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 9
  9. 9. Going a layer deeper. . .September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 10
  10. 10. The resource gap between women and men farmers undermines adoption and agricultural impact Ø  Women farmers have less access than men to productive assets Ø  Closing this gender gap could increase yields on their farms by 20–30%, and raise total agricultural output in developing countries by 2.5–4%September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 11
  11. 11. Gender provides an important framework forunderstanding adoption challenges§  Women, typically, have less access to the enablers of adoption: §  Land §  Credit §  Education or information §  Labor§  Preferences in determining beneficial technologies are distinct§  Women’s preferences are less likely to be taken on board in priority-setting and beta design §  Not considered farmers §  Political and time constraints §  Representation in R & D effortsSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 12
  12. 12. Note: The household economy complicates decisions about adoptionSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 13
  13. 13. Who influences design and who adopts as aresult?September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 14
  14. 14. Women’s technology preferences align withtheir household responsibilitiesSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 15
  15. 15. Good design processes can increase adoptionSeptember 4, 2012 © 2012 Bill & Melinda Gates Foundation | 16
  16. 16. Solutions already at work upstream §  Linking farmers into the innovation process §  Training staff on participatory design methods §  Conducting gender analysis of preferences and responsibilitiesJeanie Borlaug Laube Women in prior to trait prioritizationTriticum (WIT) Award for early-careerwomen wheat researchers §  Increasing women’s representation in priority setting September 4, 2012 © 2012 Bill & Melinda Gates Foundation | 17
  17. 17. Our expectations for good design:Ø  Analytical research: Know herØ  Design measures: Design for herØ  Feedback and accountability: Be accountable to her September 4, 2012 © 2010 Bill & Melinda Gates Foundation | 18
  18. 18. Thank You© 2012 Bill & Melinda Gates Foundation. All Rights Reserved.Bill & Melinda Gates Foundation is a registered trademark in the United States and other countries.

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