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Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
Public-­‐Private  Partnership  in  India: A  Need  for  breakthrough  in  Wheat  Produc:on
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Public-­‐Private Partnership in India: A Need for breakthrough in Wheat Produc:on

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Gurdev Singh

Gurdev Singh

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  • 1.   Public-­‐Private  Partnership  in  India-­‐   a  Need  for  breakthrough  in  Wheat  Produc:on     Gurdev  Singh,  O.P.  Shringi  and  Vineet  Kumar    
  • 2.   Wheat:  Area,  Produc:on  and  Produc:vity     in  India    
  • 3. Produc:vity  of  Wheat  Growing  States  in   India   Source:  DWR  E  NewsleJer  2013      
  • 4. Wheat  -­‐Seed  Replacement  Over  Years                              Source:  Seednet.gov.in,  2014   13 13 13 16 18 22 25 27 32 33 33 0 5 10 15 20 25 30 35 00-­‐01 01-­‐02 02-­‐03 03-­‐04 04-­‐05 05-­‐06 06-­‐07 07-­‐08 08-­‐09 09-­‐10 10-­‐11 SRR  (%)
  • 5. Cer:fied/Quality  Seed  Distribu:on  of  Wheat   (1983-­‐2012)  
  • 6. Public  Sector  Organisa:ons   •  51  ICAR  Ins*tutes   •  Directorate  of  Wheat  Research   •  17  Na*onal  Research  Centres   •  79  AICRPs/AINPs   •  634  Krishi  Vigyan  Kendras  (KVK’s)   •  56  State  Agricultural  Universi*es   •  16  SSC  (State  Seed  Corpora*ons)   •  22  Seed  Cer*fica*on  Agencies   •  104  Seed  Tes*ng  Laboratories    
  • 7.   Role  of  Private  Sector  in  Wheat  Seed   Market    •  Seeds  mul*plica*on  and  distribu*on  of  public   varie*es   •  Approx.400  private  seed  companies,  35%  involved  in   wheat  seed  produc*on/  marke*ng   •  Private  sector  accounts  for    53  %  of  market  in  terms  of   turnover  
  • 8. Role  of  Private  Sector  –  Contd.   •  Private  sector  started  seed  business  without  their  own   R&D,  i.e.  Produc*on  &  Marke*ng  of  Public  Varie*es   •  With  PVP  policy  enforcement:   –   Large  private  companies  and  MNC’s  entered  the  seed   business   –   Private  sector  has  also  started  focus  on  Self  Pollinated   Crops   •       Private  companies  like  DCM  SHRIRAM  LTD  providing   complete  package  to  the  farmers  viz.,  Seeds,  Fer*lisers,   Crop  Care  Chemicals,  PGR  &  Crop  Advisory  Services  
  • 9. Strengths  of  Private  Sector   •  Market  Focused  R  &  D   •  Global  access  to  technological  developments   •  Professional  Management   •  Growth  Oriented  
  • 10. Marke:ng  of  Public  Varie:es  -­‐  Problems  of   Private  Sector   •  Compared  to  other  crops,  wheat  business  is  not  very   aarac*ve   •  Compe**on  for  Seed  Cost  as  government  provides   subsidized  seed   •  Difficult  to  calculate  demand  forecast  (Losses  on   unsold  Stocks)  
  • 11. Complimentary  Roles  of  Public  and  Private   Sector  in  India   Public  Private  Partnership  Areas   §             Private  Distribu*on  of  Public  Technology   §             Private  support  for  Public  Research   §             Public-­‐Private  collabora*ve  research     §             Public-­‐Private  Partnership  in  Marke*ng  &  Extension  
  • 12.  DCM  SHRIRAM  Ltd.  On  Growth  Path   •  Started  R  &  D  in  2000   •  Released  two  varie*es  in  2009  from  CIMMYT  material   •  Super  152  &  Super  172  suitable  for  NWPZ  &  EZ   •  Super  111  released  in  2012  for  CZ  from  in-­‐house  R&D         Crop  Season   Quan:ty  (tons)   2009-­‐10   70   2010-­‐11   700   2011-­‐12   4500   2012-­‐13   12500   2013-­‐14   17000  
  • 13.  Proprietary  Varie:es’  Sale  –   Share  of  Private  Companies  2013-­‐14   % market Share
  • 14. DCM  SHRIRAM’s  Field  Product  Promo:on   Ac:vi:es   Crop  Shows/Field  Days   2010-­‐11   2011-­‐12   2012-­‐13   Events   No.of   Farmers     Events   No.of   Farmers     Events   No.of   Farmers     1955   111904   3570   214597   5105   301010  
  • 15. Glimpses  Product  Promo:on  Ac:vi:es        
  • 16. Glimpses  Product  Promo:on  Ac:vi:es  
  • 17. SUPER  -­‐111  Recognised  by  Ministry  of  Agriculture   New Delhi, February 10, 2014
  • 18. Fast  Delivery  System  of  New  varie:es     •  During  variety  Iden*fica*on,  breeders  should  have  at   least  50  tons  seed  to  kick  start  the  mul*plica*on   •  Adop*on  of  low  seed  rate  in  the  ini*al  phase  ~70-­‐80%   of  recommended  rate     •  Ini*al  marke*ng  in  small  packets  to  reach  in  larger   geographies  
  • 19. Thanks  
  • 20. Factors  Affec:ng  Varietal  Adop:on   •  Availability  of  well-­‐iden*fied  and  adapted  varie*es   •  Adequate  produc*on   •  Demand  Forecast   •  Market  Intelligence   •  Transport  and  Storage  arrangements   •  Quality  control  program   •  Publicity  &  Promo*on    
  • 21. Seed  Distribu:on  System  in  India   STATE  SEED  CORPORATIONS   AGRICULTURE  DEPARTMENT   DEALERS   SOCIETIES  SALE  COUNTERS   SCHEMES   MINI  KIT   FARMER S   KRIBHCO   AGRICULTURE    UNIVERSITY   FARMERS  COOPERATIVES   IFFCO   DEALERS   PRIVATE  SECTOR   SELF  SALE   NSC   SAU’S   ICAR  (DWR)  
  • 22. Glimpses  of  Lab  to  Land  Ac:vi:es  

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