10 Steps To Advocacy Lissy De Santis

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How to build a student human rights advocacy campaign.

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10 Steps To Advocacy Lissy De Santis

  1. 1. 10 Steps to Advocacy A roadmap to identify the best way for YOU to have a policy impact
  2. 2. Defining advocacy… <ul><li>Advocacy has many definitions </li></ul><ul><li>Advocacy has many forms </li></ul><ul><li>While the method of your advocacy may transform over time, one fact will remain the same: </li></ul><ul><ul><li>As future health professionals you have identified a major problem and/or challenge within your communities. </li></ul></ul>
  3. 3. The question remains: <ul><li>What solution to this problem do you propose? </li></ul><ul><li>How can you work together to have an impact on the policies and programs that will address the problem? </li></ul><ul><li>*** </li></ul><ul><li>Our common framework moving forward: 10 Steps to Advocacy </li></ul>
  4. 4. A few reminders: <ul><li>Advocacy is the process of putting forward one’s views to the public and decision makers </li></ul><ul><li>Advocacy is positive action to make change, not just criticism </li></ul><ul><li>It’s goal is to educate, engage and change </li></ul><ul><ul><li>When moving forward with our advocacy, we have to focus on all three of these aspects! </li></ul></ul>
  5. 5. 10 Key Steps in Advocacy <ul><li>Bring like-minded people together </li></ul><ul><li>Identify the problem </li></ul><ul><li>Identify your strategic objective </li></ul><ul><li>Get the facts ! </li></ul><ul><li>Identify your target (the “decision maker”) </li></ul><ul><li>Determine the decision(s) that can be influenced </li></ul><ul><li>Identify allies </li></ul><ul><li>Determine your methods </li></ul><ul><li>Repeat and review </li></ul><ul><li>Celebrate success! </li></ul>
  6. 6. Step 1: Bring people together <ul><li>People with common concerns are the most effective when brought together to work towards one objective </li></ul><ul><li>However, diversity of experience and perspective helps to make your coalition dynamic </li></ul><ul><li>Reach out to an inclusive group of people: medical, nursing, clinical officer, paramedical students, faculty, administration, civil society </li></ul>
  7. 7. Step 2: Identify the problem <ul><li>The “problem” is a broad area of concern, such as: </li></ul><ul><ul><li>A health workforce shortage in your country </li></ul></ul><ul><ul><li>Unavailable essential medicines at your facility </li></ul></ul><ul><ul><li>Limited resources at your university </li></ul></ul><ul><li>Problems can also be considered challenges </li></ul><ul><li>You’ve already identified the major challenges facing the health sector in your countries </li></ul>
  8. 8. Step 3: Develop your strategic objective <ul><li>An “objective” is a solution, or partial solution, to the problem you’ve identified </li></ul><ul><li>It should be clearly linked to the programmatic or policy change necessary to address the problem (in your opinion!) </li></ul><ul><li>In this way, whatever method you choose to achieve your objective, you will be working to address the systemic causes of the problem </li></ul>
  9. 9. Objectives, cont’d <ul><li>A problem: There is a ministry policy to provide PEP at all facilities, but for some reason it is not available at your health facility </li></ul><ul><li>An objective: Ensure continuous access to PEP at your facility </li></ul><ul><ul><li>Clearly linked to a policy or program </li></ul></ul><ul><ul><li>There are many different ways to make this objective happen </li></ul></ul>
  10. 10. Step 4: Get the facts <ul><li>With the right (and accurate!) facts, you can make a strong case for the achievement of your objective </li></ul><ul><li>Analyze all the aspects of the situation </li></ul><ul><ul><li>What are the facts that will make your argument strongest? </li></ul></ul><ul><ul><li>How does the problem impact you as health professionals? </li></ul></ul><ul><ul><li>How does the problem impact the community? </li></ul></ul>
  11. 11. Get the facts, cont’d <ul><li>Identify facts that will make the biggest impact on your allies and opponents </li></ul><ul><li>Identify which facts are missing, and where you may need to undertake some research </li></ul><ul><li>Use your coalition partners and allies to gather the most comprehensive, up-to-date and accurate facts as possible </li></ul>
  12. 12. Step 5: Identify your target <ul><li>The “target” of your advocacy is the person who has the power to make the change happen </li></ul><ul><li>Questions to address: </li></ul><ul><ul><li>Who are the decision-makers who affect you on campus? </li></ul></ul><ul><ul><li>Who are the decision-makers who affect you in your future professions? </li></ul></ul>
  13. 13. Step 6: Identify the decision to be influenced <ul><li>Key is to identify the actual decision you need to influence </li></ul><ul><ul><li>Understand the context and constraints on your target (the decision-maker) </li></ul></ul><ul><ul><li>Understand the timing of the decision </li></ul></ul><ul><ul><li>Focus on a particular decision at a particular time </li></ul></ul>
  14. 14. Step 7: Identify your allies & build a coalition <ul><li>You are likely to achieve the best results when working together </li></ul><ul><ul><li>Joint objectives create a wide base of support </li></ul></ul><ul><ul><li>Different perspectives enhance diversity and demonstrate wide support </li></ul></ul><ul><li>Remember: an alliance can and should respect differences (you don’t need to be the same to work together effectively) </li></ul>
  15. 15. What could an advocacy alliance look like? <ul><li>Among students: </li></ul><ul><ul><li>Medical students, nursing students, pharmacy students, dental students, students studying to be clinical officers, peers at other universities, etc </li></ul></ul><ul><li>Throughout the university: </li></ul><ul><ul><li>Students, administrators, professors, counselors </li></ul></ul><ul><li>Throughout the community: </li></ul><ul><ul><li>Professional associations, PLWHA groups, women’s groups, patients groups </li></ul></ul><ul><li>Throughout the country/region? </li></ul>
  16. 16. Step 8: Determine your method <ul><li>The full spectrum of activities that you implement is your “method” of advocacy </li></ul><ul><li>It is often the most visible part of a campaign </li></ul><ul><ul><li>But that DOES NOT mean it is the most important </li></ul></ul><ul><li>Analyze which activities will have the greatest effect on your target, and which will help you achieve your objective </li></ul>
  17. 17. Possible actions <ul><li>These actions have the potential to: </li></ul><ul><ul><li>Influence your target </li></ul></ul><ul><ul><li>Affect their decision </li></ul></ul><ul><ul><li>Bring you closer to your objective </li></ul></ul><ul><ul><li>Contribute to solving the major problem </li></ul></ul><ul><li>Remember: This is the 8 th step within a much larger process! </li></ul>
  18. 18. Possible actions, cont’d <ul><li>Research </li></ul><ul><li>Policy briefs </li></ul><ul><li>Meetings/Forums </li></ul><ul><li>Media Outreach </li></ul><ul><li>Public Education </li></ul><ul><li>Debates </li></ul><ul><li>Monitoring and Reporting </li></ul><ul><li>Sign on Letters </li></ul><ul><li>Budget analysis </li></ul>
  19. 19. Step 9: Review, evaluate and adjust <ul><li>As advocacy efforts proceed, review the challenges, the objectives (your solution), your target and your method of reaching them </li></ul><ul><li>Meet and discuss regularly so that your group stays together and addresses new concerns </li></ul>
  20. 20. Step 10: Celebrate successes <ul><li>Advocacy is a process , not one single activity or one single result </li></ul><ul><li>Advocacy is positive , and brings people together for a common cause </li></ul><ul><li>Advocacy should be inspirational—you have the passion and the drive to engage others and make people listen . </li></ul><ul><li>Advocacy is individual passion transformed into group action. </li></ul>
  21. 21. Moving forward <ul><li>Remember that advocacy is a process, not just an activity </li></ul><ul><li>Develop and deepen our skills in several key steps: </li></ul><ul><ul><li>Creating a strong objective </li></ul></ul><ul><ul><li>Building your coalition (leadership development) </li></ul></ul><ul><ul><li>Identifying targets (power mapping) </li></ul></ul><ul><ul><li>Choosing your method (working with the media) </li></ul></ul><ul><ul><li>Online Organizing </li></ul></ul>

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