ObamaNation - Lessons from the Front Lines of Social Media

BAMANATION Lessons from the Front Lines of Social TEAM Media

Team 5

Five Powerful Ideas Change the Rules  Simplify the Message, Sell the Vision  Create Asynchronous Conversations  Use Technology to Scale Horizontally  Measure for Immediate Impact 

Change the Rules Unknown Product  Unknown Brand  Limited Distribution  Preconceived  Expectations Under Capitalized 

Change the Rules Win Iowa!!  Visible Endorsements  Build Active  Communities People’s Candidate  Online Funding 

Change the Rules - Distribution

Change the Rules - Revenues 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online

Simplify the Message

Sell the Vision MY story. YOUR story. OUR story.

Create Asynchronous Discussions

Create Asynchronous Discussions  People discuss the  Brand People modify the  Brand People own the Brand  Encourage the  Discussion Facilitate the  Discussion

Use Technology to Scale Horizontally 1/10th the Cost  Ubiquitous Content  Multiple Channels  Mine & Reuse the Data  Distribute Data to the  Edges

Measure for Immediate Impact

Avoid the Pitfalls Stale Messaging  Lack of Authenticity  Lack of Consistency  Misalignment with  Targets Failure to Convert 

Five Powerful Ideas (Your Company) Change the Rules  Simplify the Message, Sell the Vision  Create Asynchronous Conversations  Use Technology to Scale Horizontally  Measure for Immediate Impact 

Closing Credits “The Social Pulpit” (Edelman, 2008)  “The Barack Obama Campaign”  (SocialMedia8, 2009) “The Kid who made Obama” (Fast Company,  April 2009) “Obama’s Seven Lessons for Radical  Innovation” (Harvard Business Press - Edge Economy, Nov.2008

BAMANATION Lessons from the Front Lines of Social TEAM Media

ObamaNation - Lessons from the Front Lines of Social Media

by bgracely on Apr 18, 2009

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ObamaNation - Lessons from the Front Lines of Social Media — Presentation Transcript