Adex Ppt Overview V1
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    Adex Ppt Overview V1 Adex Ppt Overview V1 Presentation Transcript

    • Investor Presentation Scott Rewick 408-605-0855 scott@adex.com
    • Safe Harbor Statement This presentation contains “forward-looking statements” within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, which are intended to be covered by the safe harbor created thereby. You can identify forward-looking statements by words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” and similar expressions. Specifically, statements regarding AdEx Media’s future business, including any revenue projections, costs, earnings or other financial items, as well as statements relating to the objectives of management and other business plans, including anticipated new products and investments, are forward looking statements. These forward-looking statements are not guarantees of future performance but are rather based upon management's current expectations and assumptions as to future events that may not prove to be accurate. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: the demand for personal computers; the growth of the markets addressed by our products and our customers' products; the demand for and market acceptance of our products; our ability to successfully compete in the markets in which we do business; our ability to successfully address the cost structure of our products; the ability to develop and implement new technologies and to obtain protection for the related intellectual property; and our ability to realize financial and strategic benefits of past and future transactions. Other factors that could cause actual results to differ materially from those described in the forward-looking statements include other economic, business, competitive and/or regulatory factors affecting AdEx Media’s business generally. These risks and uncertainties, and others, that relate to AdEx Media’s business and financial condition are detailed from time to time in AdEx Media’s Securities and Exchange Commission filings. These forward-looking statements are made only as of the date indicated, and AdEx Media disclaims any obligation to update or revise the information contained in any forward-looking statements, whether as a result of new information, future events or otherwise. 2
    • Who We Are  AdEx is a Pay-for-Performance lead generation and commerce platform, which leverages our proprietary technology to buy worldwide media on behalf of its strategic partners.  The AdEx Think Platform allows for real time data exchange and provides us with the roadmap of profitable strategic partnerships.  Offices in Mountain View, California and Boulder, Colorado  41 Full Time Employees  Traded as ADXM on the OTC:BB AdEx is the Future of Online Lead Generation and Commerce 3
    • Business Model Pay Per Performance Advertising 1. Use reach to drive high volume with select high quality advertisers 2. Use technology to test 1,000’s of offers with limited exposure 3. Identify high performing offers and move upstream in the value chain Develop Strategic Partnerships 1. Build deep levels of Integration with advertiser and publisher 2. Provide end to end transparency 3. Be the advertiser, the affiliate, and touch the consumer Leverage Our Technology Platform 1. To explore new verticals 2. Maximize ROI 3. Scale more rapidly 4
    • Online Advertising Landscape Performance-Based advertising grows Large despite recent downturn Data Marketers must sift through massive amounts of data to remain competitive Intensive Too many middlemen take bites, advertisers pay too much, and publishers earn too little, Fragmented and networks could earn more Performance Based Advertising Continues to Outperform 5
    • Industry Today Advertisers Affiliate Networks Publisher Middlemen 99% don’t work Very Crowded Small Margins Cant scale Can’t Scale No Defensibility Lack transparency AdEx… Brings Together the Highest Converting Ad 6
    • Overview AdEx Technology Platform  Proprietary Technology  Allows for Real Time Optimization AdEx Strategic Partners  Select Partners in Key Verticals  Exclusive Relationships, Deep Integration AdEx Leads  Proprietary Lead Generation Distribution System  Finance Vertical, Expanding 7
    • Value Chain  100,000+ Affiliates  Pay For Performance $8 Affiliate  Continuous Testing Through Think  Direct Advertiser Relationship $10  Landing Page Integration Direct  Proprietary System $12  Data Validation and Verification Lead Generation  Exclusive Relationship $32  Total Backend Support Strategic Partners 8
    • Volume and Value Volume Strategic Partners Lead Generation Direct Affiliate Value Strategic Partners Lead to Increased Value and Higher Returns 9
    • Think Reporting  Proprietary Tracking, Testing and Forecasting Tool  Launched in January 2009  Generates 100,000+ of Data Entries  Tracks 1000+ of Online Campaigns  Allows for Real Time Decision Making Exportable to the Web  Can Do Real Time ROI Optimization  Tracks Both Publisher and Advertiser Worldwide 10
    • Technology Flow CPA Offers Networks Offers Direct Price Conversion Offers Publishers Strategic Partnerships Takes The Goes Direct Pest Performing To The Channel Offers 11
    • Technology Platform  Dashboard Style Reporting  Daily Profit/Loss  Trending  Heuristics 12
    • Technology Platform  Campaign Reporting  Creative Level  Next Level – Two Way 13
    • Data Driven Decisions Adex Total Adex Display Adex Search Date Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin% 8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7% Real Time Reporting 8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4% 8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5% 8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2% 8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%  Gives us a high-level 8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1% 8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5% 8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9% overview of every 8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9% 8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9% business unit 8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2% 8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6% 8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4% 8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7% 8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5% 8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6% 8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8% 8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9% 8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2% 8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9% 8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9% 8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0% 8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2% 8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9% 8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3% 8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6% 8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0% 8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6% 8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0% 8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6% 8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4% Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32% Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43 $5,154.08 $4,522.16 $631.92 12.3% $4,625.28 $4,616.40 $8.88 0.2% $4,138.88 $4,740.49 $(601.61) -14.5% $3,636.89 $3,556.55 $80.34 2.2% Real Time Decisions $4,578.51 $3,583.73 $994.78 21.7% $4,090.86 $3,440.38 $650.48 15.9%  Allows us to spot trends, opportunities, problems $17,859.82 $11,150.07 $6,709.75 37.6% $14,617.77 $9,964.19 $4,653.58 31.8% $17,369.01 $11,745.39 $5,623.62 32.4% 14
    • Strategic Partners Overview “One Stop Marketing Platform”  Customer Service  Creative  Online Distribution  Merchant Account  Landing Page - Banner  Call Center  Optimization - Search  Fulfillment - Email  Shipping - Social Media  Billing  Worldwide Platform  Radio/Television 15
    • Strategic Partners  Exclusive Distribution Rights  Backend Participation  Growing Verticals  Overnight Genius: A comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others  Rising Star Learning: A math and language arts educational product for children  Debt Snap: An audio seminar designed to help consumers manage their debt and restore credit standing  Lucky At Love: A relationship strategy product  EasyWhite Labs: A teeth whitening product  Acai Alive: A dietary supplement 16
    • Strategic Partner Example  High volume, continuity product  Quickly growing health and beauty vertical  Provide customer service, fulfillment, billing and more Current Proposed Display - Domestic Display - International Search - Domestic/International Email - Domestic/International Mobile - Domestic/International Other - Television, radio, retail 17
    • We Offer Global Reach  We purchase online advertising on a worldwide basis  We track the performance of each piece of creative on a real time basis  We build defensibility through volume and partner diversification 18
    • AdEx Leads  Proprietary Lead Generation Exchange  Integrated into AdEx Think  Finance Vertical, Expanding  Call Center, Guide, Local Advisor 19
    • Free Consumer Guides  Collect Personal Information  Delivers Leads to Advisors  Cost per Action  Geography Based 20
    • AdEx Lead Tracking  Incoming Leads are Sold to Individual Advisors  Unsold Go to Drains  Applicable to New Verticals 21
    • AdEx Affiliates  Global Affiliate Media Buying  Test 1,000’s of CPA Offers  Helps us Find Strategic Partners  Builds Out New Distribution Channels 22
    • 2009 Road Map  Launch New Strategic Partners 1st Quarter  Roll Out New Technology Platform 2009  Pursue New Forms of Distribution 2nd  Scale Strategic Partners Quarter 2009  Complete Rollout of Technology Platform 3rd  Expansion Internationally Quarter 2009  Expand Product Line 4th  Continue Acquisitions Quarter  Revenue Expansion 2009 23
    • Summary  Experienced Team in Rapidly Growing Industry  Sophisticated Real Time Data Driven Technology  Diversified Strategic Partnerships  Diversified and Growing Media Reach 24
    • Thank You Scott Rewick, CEO 408-605-0855 scott@adex.com www.adex.com