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Brand safety is no longer an option: but how do you choose the technology provider?...

Brand safety is no longer an option: but how do you choose the technology provider?
Brand safety is now a requirement, not an option. The question is, how do you choose the right technology provider?

In this session we will discuss how to consider the important aspects of any brand protection technology provider, such as classification accuracy, speed and performance, scalability, customizability and usability in today's multi-lingual marketplace.

How do you judge the accuracy of a classification? Which metrics are used to determine the classification? How recent is the data being used? How do I know if the technology is scalable?

Brian Golbere, ADSOVO CTO specializing in semantic technologies and machine learning algorithms, will take on these questions, amongst others, to discuss how to choose the right technology provider for you and your clients in today's brand safety landscape.