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  • Welcome to: Why we should adopt Smart boards in Lake County.
  • Incorporation of SMART Board in Lake County schools.
  • In this slide here, we present why Lake County should adopt SMART Technologies SMART Board.The Research and Development Process:In this slide we present the need, research, manufacturing, and the fact that SMART Technologies is a privately held company.The need was how to communicate to the audience effectively. Research: the founders had a feeling, an epiphany. The idea that there must be a way to communicate more effectively with an audience. At the time, SMART Technologies manufactured projectors and they are a privately held company.
  • On this next slide, we have the history, a timeline, of Smartboard.Slide 5 presents a timeline of the inception stages of Smart Technologies interactive white board. In 1991 the persuasion stage of the innovation starts when the first touch control white board was introduced. It was developed by President and CEO of SMART TECHNOLOGIES, David Martin. His vision and fortitude provided a new learning experience combining the touch control of computer applications and annotation over standard Microsoft Windows applications. David funded and built the first prototype.In order to spread the word of Mr. Martin’s innovation the communication channel applied was Cosmopolite or outside the typical social system. The next date in the timeline is 1992, and discusses the element of persuasion. Smart Technologies formed a strategic alliance with Intel Corporation in order to gain a financial advantage as well as a hardware advantage to secure market share. Although Smart Technologies had no competition, the idea was to improve on the innovation, gain acceptance by the technology giants at large and of course gain confidence in the adopter audience which was aimed at education as its secondary market of business boardrooms. Next we have 2004, which is labeled as decision. Due to the mass adoption by the 25 largest U.S. k-12 school districts this area of the timeline was dedicated to the decision of the adoption this innovation. The communication channel selected to reach this large education sector is mass media.In 2005, labeled Implementation, Smart Technologies launched its database of K-12 interactive lesson activities correlated to U.S. state standards. Again Smart Technologies made use of mass communication channels to make this announcement.This takes us to the end of the timeline with 2010 or confirmation stage, in which tech savvy students and pressures to increase students learning are incorporating instructional technology into the classroom. Literature and studies on instructional technologies extol the potential for increasing student learning and satisfaction when incorporating the Smart board into the daily curriculum.
  • This slide is devoted to an S-Curve of adoption. We can see on the X-axis the years 2002 through 2009 and on the Y-axis units sold to educational institutions in the United States, broken down into increments of 100,000. From 2002, we have an adoption rate of 3.7% or Innovators, next we see 17.1% or Early Adopters, followed by 40.8% or the Early Majority. Next is 21.1 % or the Late majority and finally 17.4% or the Laggards. The S-Curve basically depicts a slow adoption rate in the first three years of the innovation followed by a second S-Shaped curve which may be attributed to the reinvention of the innovation, newer technology as well as a major cut in price may have influenced the Early Majority adoption upswing of 40.8% in the years of 2005-2007. In the second half of 2007 sales dropped. An upturn in 2008 and 2009 can be seen but upon closer examination sales seem less robust which is typical as the laggards come aboard and adopt in the latter part of an innovation’s life. On a positive note, Smart again reinvents itself, using wireless technologies and price cuts. Originally a Smart board sold for $20,000. Today a unit may be purchased for around $1,100. Due to the fantastic price point, service, and database of state standards lesson plans, now is the time to purchase this great innovation.
  • Adopters and Attributes of Smart board innovationInnovators and early adoptersUniversities and affluent K-12 districts. These are areas which embrace technology. To convince them A Visual demonstration of the innovation, convincing a need exists is necessary in order to make this sale.Laggards: Would be considered less affluent K-12 school districts. Technologically impoverished areas are less likely to adopt. Monetary incentives and training will encourage adoption along with a demonstration of the innovation.
  • Attributes:Relative AdvantageThe ratio of cost benefit to education is minimal in consideration of the advantage provided to education. The fact all modalities are involved in the use of the innovation should more than justify the cost. The use of grant monies and a slight adjustment in lab fees will more than cover the costs.Compatibility The consistency of the innovation is compatible with education since education has moved forward toward the 21st century classroom. The Smart Board is an interactive demonstrative device which provides enrichment utilizing all the modalities of learning.
  • Change Agents and Their rolesCTE or Career and Technical Educators have been selected as change agents. The CTE department chair from each campus shall be trained by Smart Technologies and each chair shall train their department. This was the logical choice since CTE initiates change by: Developing a need for a change Establishing an information exchange relationship Diagnosing problems Creating an intent to change in the client Translating an intent into action Stabilizing adoption and prevents discontinuance Achieving a terminal relationship
  • CTE creates change through motivation and excitement about technological innovations, such as the Smartboard. Through this process we create and manage interest in change and in the innovation itself.CTE will make recommendations based on needs. A call to action will convince to support the innovation. Everyone will not have the same Smart Board needs. They will be similar though, which is why we have decided to implement the Smart Board using the CTE department.
  • The adoption process needs reinforcement to stabilize the change process. This will be accomplished using e-mail, praise of Smartboard, along with establishing a direct e-mail account to address any issues or concerns the new adopters may have. To establish self-sufficiency on the part of the new adopter and relinquish control from the CTE department, we will teach self-reliance. And using the built in search and help directory, we will have the new adopters take control of their learning within 6 to 8 months.
  • Critical Mass.According to Rogers, once critical mass is achieved, which is between 5 and 20 percent adoption of an innovation, it becomes self-sustaining. Smart Technologies interactive whiteboard reached this mark in 2004 when educational sales reached 20.8 percent, which you can see below.
  • This slide is defining the need. Why are we doing this now? Recently we have seen that our bulbs are blowing out in our overhead LCD projectors.The replacement costs are estimated at between $289.00-$450.00 per bulb. An LCD projector is static, it does nothing. All it does is project an image. These costs are substantial and are placing a burden, not to mention the fact the paperwork, the time management, and the time down for the teacher in the classroom.
  • LCD projectors are not in every classroom, but are planned to be purchased right now. Purchasing projectors will cost $3,000 per class via the Perkins grant allocation. The price that I am quoting, of course, does not include the installation, running cable, the ceiling bracket. You need, of course, a power box run to the fuse box, various extraneous cable…
  • Here, we are defining the need. Why Smart Technologies Interactive Whiteboard?The name says it all, “Interactive Whiteboard”. The interactive whiteboard connects to the internet. You can write on it, interacting with lesson plan content. Touch screen capabilities. Database of lesson plans.
  • The cost per classroom is going to be $3,000 per classroom. If we purchase in bulk, we can drive the price lower. The $3,000 includes a projector. I’ve researched and found the replacement bulbs are less than $189. We need new projectors and bulbs, we need new technologies which teach to all the modalities of learning.The future is SMART…this is why we need Smart Technology
  • Who Shall Guide UsCTECareer Technical EducationEvery cause, every technology integration needs:A guide or a “Champion” to set an agenda.Our guide shall be the future of our studentsOur challenge is to fight for changeOur goal is to initiate an innovation
  • The innovation is one which shall stimulate learningEvery modality shall be engaged through this new technologyPlease take a moment and watch this video.
  • The ChampionsI believe we need two champions on this. I suggest we use, again, our CTE Department Chair and our former CTE Department Chair. The two champions selected are necessary in order to have a clear vision. To carry this vision out, the Department Chair has a vision of how the future of education technology is changing. The Ex. Department Chair is an educator who has the respect of every educator and has been in the trenches helping train educators, teach students, and implement innovations for over 15 years. These two will deliver a clear vision, a cohesive plan, and steadfast direction to follow. This is a team effort and these are the coaches.
  • A final thought for you today before we adjourn: not so long ago we learned through the art of oral tradition, generation to generation. Then we moved to stone tablets. From stone tablets we move to chalkboards. From chalkboards we move to white boards now we have the opportunity to move into the interactive era. A classroom where learning is no longer static, where students can take charge of their leaning and interact with media. Our student can be SMART.Thank you for your time today. All the references from this PowerPoint can be sent to you via email at bradley.gogan@waldenu.edu that’s b r a d l e y . G o g a n @ waldenu.edu again thank you.

Final_Project_BGogan Final_Project_BGogan Presentation Transcript

  • Incorporation of
    SMART Board in
    Lake County Schools
  • Research Development Process
    • Need: How to communicate to audience effectively
    • Research: The founders of the company had a feeling
    • Manufacturing: Projectors
    • Privately Held Company
  • Persuasion: In 1992 SMART formed a strategic alliance with U.S. computer giant Intel Corporation. The equity investment helped SMART push forward in both its hardware and software development activities. Perhaps just as importantly, SMART staff felt something akin to a “seal of approval” for all of the pioneering efforts that it had undertaken with the SMART Board interactive whiteboard and in trying to help people achieve better results in classrooms and meeting rooms. Communication Channel: Interpersonal.
    Knowledge: SMART introduced the first SMART Board interactive whiteboard in 1991. It was the first interactive whiteboard to provide touch control of computer applications and annotation over standard Microsoft Windows applications. Communication Channel: Cosmopolite.
    Implementation: September 6, 2005 - SMART Technologies Inc. announces the immediate availability of its new searchable database of interactive K–12 lesson activities correlated to U.S. state standards. Communication Channel: Mass Media.
    Decision: June 16, 2004 – SMART Technologies Inc. announces that SMART Board™ interactive whiteboards are installed in classrooms in each of the 25 largest school districts in the U.S., each serving hundreds of thousands of K–12 students. Communication Channel: Mass Media
    Confirmation: Responding to demands from tech-savvy students and pressures to increase student learning, faculty are incorporating instructional technology into their classrooms. Literature on instructional technology widely touts its potential for increasing student learning, satisfaction, and performance. Communication Channel: Print Source, Scholarly Journal.
    2005
    1992
    1991
    2004
    2010
  • Smart Technologies is a privately held company which began production of the Smart Board in 1991. Since this is a privately held Canadian concerns very little information exists before 2002. Depicted above is a double S-shaped curve. There is a slow adoption rate in the first three years of the innovation. The second S-shaped curve may be due to reinvention of the innovation. Newer technology integration as well as major price cuts are some of the factors to consider when purchasing this innovation. The first units sold for $20,000 in 1991. Today a unit may be purchased for around $1500. Due to the fantastic price point, service, and database of state standards lesson plans, now is the time to purchase this great innovation.
  • Adopters and Attributes of Smart Board Innovation
    Innovators-Early Adopters:
    Universities and affluent K-12 districts. These are areas which embrace technology. A Visual demonstration of the innovation, convincing a need exists is necessary to make this sale.
    2. Laggards:
    Less affluent K-12 school districts. Technologically impoverished areas are less likely to adopt. Monetary incentives and training will encourage adoption along with a demonstration of the innovation.
  • Adopters and Attributes of Smart Board Innovation
    3. Attributes:
    Relative Advantage
    • The ratio of cost benefit to education is minimal in consideration of the advantage provided to education. The fact all modalities are involved in the use of the innovation should more than justify the cost. The use of grant monies and a slight adjustment in lab fees will more than cover the costs.
    Compatibility
    • The consistency of the innovation is compatible with education since education has moved forward toward the 21st century
    classroom. The Smart Board is an interactive demonstrative
    device which provides enrichment utilizing all the modalities
    of learning.
  • Change Agents and Their Roles
    CTE or Career and Technical Educators have been selected as change agents. The CTE department chair from each campus shall be trained by Smart Technologies and each chair shall train their department. This was the logical choice since CTE initiates change by:
    Developing a need for a change
    Establishing an information exchange relationship
    Diagnosing problems
    Creating an intent to change in the client
    Translating an intent into action
    Stabilizing adoption and prevents discontinuance
    Achieving a terminal relationship
  • Change Agents and Their Roles
    • CTE creates change through motivation and excitement about technological
    innovations. Through this process we create and manage interest in
    change and in the innovation itself.
    • CTE will make recommendations based
    on needs. A call to action will
    convince to support the innovation.
    Everyone will not have the same
    Smart Board needs. They will be similar
    though, which is why we have decided
    to implement the Smart Board using the
    CTE department.
  • Change Agents and Their Roles
    • The adoption process needs reinforcement to stabilize the change process.
    This will be accomplished through daily e-mails praises of the Smart Board
    along with establishing a direct email account to address any issues or
    concerns the new adopters may have.
    • To establish self-sufficiency on the part of the new adopters and relinquish
    control from the CTE department by teaching self-reliance and using the
    built-in search and help directory we will have the new adopters take
    control of their learning with-in a 6-8 month period of time.
  • Critical Mass
    According to Rogers, once critical mass is achieved between 5-20% adoption of an innovation it becomes self-sustaining. The Smart Technologies interactive white board reached this mark in 2004 when educational sales reached 20.8% as seen below.
  • Define the Need
    Why now?
    • Recently, several LCD projector bulbs have blown out
    • Replacement costs are $289.00-$450.00 per bulb (LCD projectors were
    purchased at different times)
    • An LCD projector is static
    • All an LCD projector does is project an image
  • Define the Need
    Why now?
    • LCD projectors are not in every classroom and are a planned purchased.
    • Purchasing projectors will cost $3,000.000 per class (price excludes
    installation, cables, ceiling bracket, power box, cables etc.)
    • Prices based on grant monies allocated for Mitsubishi LCD projectors
  • Define the Need
    Why Smart Technologies Interactive Whiteboard
    • The interactive board connects to the internet
    • Can be written on, interacting with lesson plan content
    • Touch screen capabilities
    • Database of lesson plans available
  • Define the Need
    Why Smart Technologies Interactive Whiteboard
    • The cost is $3,000 per classroom
    • Purchased in bulk, we can drive the price lower
    • We need new projectors and bulbs, we need new technologies which teach
    to all the modalities of learning.
    The future is…
  • Who Shall Guide Us
    CTE
    Career Technical Education
    Every cause, every technology integration needs:
    • A guide or a “Champion” to set an agenda.
    • Our guide shall be the future of our students
    • Our challenge is to fight for change
    • Our goal is to initiate an innovation
  • Who Shall Guide Us
    CTE
    Career Technical Education
    • The innovation is one which shall stimulate learning
    • Every modality shall be engaged through this new technology
    Take a brief movement and watch the following:
    http://www.youtube.com/watch?v=ywsNjTep1JI&NR=1
  • Smart Trainer
    CTE Dept. Chairs
    Smart Trainer
    Former CTE Dept. Chairs
    Champions
    Two Champions are better than one
    Adopters
    Adopters
    The two champions selected are necessary in order to have a clear vision. The Department Chair has a vision of how the future of education technology is changing. The Ex. Department Chair is an educator who has the respect of every educator on campus, and has been in the trenches helping train educators, teach students, and implement innovations for over 15 years. These two will deliver a clear vision, a cohesive plan, and steadfast direction to follow. This is a team effort and these are the coaches.
  • History
    How grandparents
    Learned !
    How parents learned !
    How children should learn !
    The 21st century classroom
    should be an interactive one.
    It should be SMART !
  • References
    Slide 1:
    1.http://education.smarttech.com/ste/en-US/News+and+research/Commitment+to+Education.htm
    2. http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Kits/Corporate+Media+Kit/History.htm
    3.http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2004+Media+Releases.htm?guid=%7BF79B6C0F-106C-4753-8526-06F4D1CEFF5D%7D
    4. http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2005+Media+Releases.htm?guid={86061655-7D0E-4BE5-8C31-781F7B865B76}
    5.http://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=32007930&site=ehost-live&scope=site
  • References
    Slide 2:
    2009 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2010+Media+Releases.htm?guid={7DF096CD-39F0-4900-9A6C-551ABE1CB94
     
    2008 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2010+Media+Releases.htm?guid={7DF096CD-39F0-4900-9A6C-551ABE1CB947
     
    2007 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2007+Media+Releases.htm?guid={8BB4AEF0-281F-4325-92D9-423EACFAB625
     
    2006 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2006+Media+Releases.htm?guid={6A66593C-7E66-437E-A95E-606F43370EC5
  • References
    Slide 2 Continued:
    2005 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2005+Media+Releases.htm?guid={E7176AF5-B05D-4385-8728-13FB42FAE91C
     
    2004 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2004+Media+Releases.htm?guid={E9DEE830-3D14-47D6-8C6B-0DA16021652D
     
    2003 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2003+Media+Releases.htm?guid={CF4B67F3-B925-4185-BA48-54B797A97A2D
     
    2002 Smart Board Unit Sales
    http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2002+Media+Releases.htm?guid={63D55192-BB67-430A-B0D2-2E4A33E53A33
  • References
    Slide 7:
    Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press
    Additional References:
    (E. Geronazzo, personal communication, April 4, 2010)
    Extraordinary futures http://www.teachertube.com/viewVideo.php?title=Extraordinary_Futures&video_id=36065
    Extraordinary moments contest winner http://www.youtube.com/watch?v=R9oQZD7rpUc&NR=1
    Get smart http://vimeo.com/1075565 (L. Womack, personal communication, May 5, 2010)
    Smart Classrooms http://www.youtube.com/watch?v=ywsNjTep1JI&NR=1
    Teacher adds a 3-D virtual environment to her Smart board http://www.youtube.com/watch?v=2LN5JRl8_sU&feature=related