Ratish Web 2.0

Slide 1: Are Indian Marketers leveraging Web 2.0 well? CONFIDENTIAL 1

Slide 2: Offline Ad CONFIDENTIAL 2

Slide 3: Facebook App CONFIDENTIAL 3

Slide 4: Each question (total 5 questions) has a “score” for your “RQ” CONFIDENTIAL 4

Slide 5: Submit your entry! CONFIDENTIAL 5

Slide 6: Know your RQ! Ex: “You are the blue-eyed child”. CONFIDENTIAL 6

Slide 7: One click viral invites! CONFIDENTIAL 7

Slide 8: Promoting the App via Social Media Beacon ads CONFIDENTIAL 8

Slide 9: What are Beacon social ads? • Social Ads leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business. • The ads can also be shownte the Swhose friends n abo ve the No to users o c ial Ac tio have recently engaged with your Facebook App HDFC S LI ad. S ays “XYZ is a FAN o f – Social Ads are more likely to influence users when they appear next to a story about a friend's interaction with your business. PRODUCT ABC” afte r XYZ us e d • Facebook Social Ads allow your businesses to become part of people's daily conversations. the Fac e bo o k App. S CIENTIFIC , WOM VIRALS – The social stories, such as a friend's becoming a fan of your Facebook Application or Page make your ad more interesting and more relevant. Social Ads areWEB in highly visible parts of the site without interrupting US ING placed 2.0! the user experience on Facebook. CONFIDENTIAL 9

Slide 10: Advantages for HDFC SLI • Next Generation Social media advertising – Pairs their targeted ad with related actions from a user's friends. – Attach friend-to-friend interactions to their ads. – Blends traditional WOM and Web 2.0 – Instant viral marketing with scientific measurability – HDFC SLI ads get noticed, not skipped. CONFIDENTIAL 10

Slide 11: Daily click volumes jump 300% AFTER Be ac o n Daily c lic k vo lume in Fac e bo o k be fo re Be ac o n CONFIDENTIAL 11

Slide 12: Leveraging Widgets For Bookmyshow CONFIDENTIAL 12

Slide 13: The Difference Is Measure & Reporting Social & In-banner Syndication CONFIDENTIAL 13

Slide 14: Google Gadget Application Rajshri Gadget distributed via UGC, Social Media & Paid Placements CONFIDENTIAL 14

Slide 15: Colgate Game as a viral application in Facebook CONFIDENTIAL 15

Slide 16: ICICI Credit Card On Facebook CONFIDENTIAL 16