Ratish Web 2.0

Are Indian Marketers leveraging Web 2.0 well?

Offline Ad

Facebook App

Each question (total 5 questions) has a “score” for your “RQ”

Submit your entry!

Know your RQ! Ex: “You are the blue-eyed child”.

One click viral invites!

Promoting the App via Social Media Beacon ads

What are Beacon social ads?
Social Ads leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business.
The ads can also be shown to users whose friends have recently engaged with your Facebook App
Social Ads are more likely to influence users when they appear next to a story about a friend's interaction with your business.
Facebook Social Ads allow your businesses to become part of people's daily conversations.
The social stories, such as a friend's becoming a fan of your Facebook Application or Page make your ad more interesting and more relevant. Social Ads are placed in highly visible parts of the site without interrupting the user experience on Facebook.
Note the Social Action above the HDFC SLI ad. Says “XYZ is a FAN of PRODUCT ABC” after XYZ used the Facebook App. SCIENTIFIC , WOM VIRALS USING WEB 2.0!

Advantages for HDFC SLI
Next Generation Social media advertising
Pairs their targeted ad with related actions from a user's friends.
Attach friend-to-friend interactions to their ads.
Blends traditional WOM and Web 2.0
Instant viral marketing with scientific measurability
HDFC SLI ads get noticed, not skipped.

Daily click volumes jump 300% Daily click volume in Facebook before Beacon AFTER Beacon

Leveraging Widgets For Bookmyshow

The Difference Is Measure & Reporting Social & In-banner Syndication

Google Gadget Application Rajshri Gadget distributed via UGC, Social Media & Paid Placements

Colgate Game as a viral application in Facebook

ICICI Credit Card On Facebook

Ratish Web 2.0

by BG Mahesh on Mar 19, 2008

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Ratish Web 2.0 — Presentation Transcript