Social Ads leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business.
The ads can also be shown to users whose friends have recently engaged with your Facebook App
Social Ads are more likely to influence users when they appear next to a story about a friend's interaction with your business.
Facebook Social Ads allow your businesses to become part of people's daily conversations.
The social stories, such as a friend's becoming a fan of your Facebook Application or Page make your ad more interesting and more relevant. Social Ads are placed in highly visible parts of the site without interrupting the user experience on Facebook.
Note the Social Action above the HDFC SLI ad. Says “XYZ is a FAN of PRODUCT ABC” after XYZ used the Facebook App. SCIENTIFIC , WOM VIRALS USING WEB 2.0!