Are India Media and Brands leveraging web 2.0 well? Presented by Alok Kejriwal – Founder and CEO On 14 th March – e4m conclave - Bangalore

Yes!!

By creating content and destinations that are 2.0

What is web 2.0? Very participative for consumers ( UGC/Interactivity) Transparent and open (Rate/like/dislike) Involving (commenting engine) Always on (RSS/Feeds) Portable!!! Allows content to travel with you (embed) Very community centric

Very participative for consumers ( UGC/Interactivity)

Transparent and open (Rate/like/dislike)

Involving (commenting engine)

Always on (RSS/Feeds)

Portable!!! Allows content to travel with you (embed)

Very community centric

Scrabulous Created by Agarwalla brothers from Calcutta – housed on facebook 700,000 average plays a day 25,000 -50,000 US$ monthly advertising income Violator of IP – will revert to original owners

Created by Agarwalla brothers from Calcutta – housed on facebook

700,000 average plays a day

25,000 -50,000 US$ monthly advertising income

Violator of IP – will revert to original owners

iRead Started up by Harish Abbott (Stanford Business School) and his friend from IIT Krishna Mutukuri. Users review, rate and comment about books. They also discover new books based on their likes and reading patterns and at this point they can also buy these books. 1,000,000+ installations on Facebook with 30,000 daily active users. Where active users = prospective buyers.

Started up by Harish Abbott (Stanford Business School) and his friend from IIT Krishna Mutukuri.

Users review, rate and comment about books. They also discover new books based on their likes and reading patterns and at this point they can also buy these books.

1,000,000+ installations on Facebook with 30,000 daily active users. Where active users = prospective buyers.

Rediff iShare Rediff recognized the importance of User Generated Content and introduced a Video, Music and Photo sharing platform. This has greatly increased the average time spent on their site and also the consumption of more content.

Rediff recognized the importance of User Generated Content and introduced a Video, Music and Photo sharing platform.

This has greatly increased the average time spent on their site and also the consumption of more content.

Games2win.com We receive 2+ million visitors per month from over 200 countries We have become destination ‘agnostic’ We encourage our visitors to shoplift our content

We receive 2+ million visitors per month from over 200 countries

We have become destination ‘agnostic’

We encourage our visitors to shoplift our content

Contests2win.com 3000+ contests been created by users themselves in 60 days of 2.0 launch Hangman App one of the few Indian apps to release on the Orkut open social launch globally

3000+ contests been created by users themselves in 60 days of 2.0 launch

Hangman App one of the few Indian apps to release on the Orkut open social launch globally

ZOHO Launched by Sridhar Vembu based in Chennai – 600 engineers team 40 million per annum business with 1 million per month profit! Competes with Microsoft office and salesforce.com

Launched by Sridhar Vembu based in Chennai – 600 engineers team

40 million per annum business with 1 million per month profit!

Competes with Microsoft office and salesforce.com

Thanks. alok@games2win.com