Kickstarter equation presentation v5.2

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Kickstarter equation presentation v5.2

  1. 1. What is Kickstarter? ©bikegotham.com
  2. 2. What is Kickstarter? CATEGORIES Art Games Comics Music Dance Photography Design Publishing Fashion TechnologyFilm & Video Theater Food ©bikegotham.com
  3. 3. What is Kickstarter? Project ExamplesMusic Albums Games Theater Productions Food Films Physical Products ©bikegotham.com
  4. 4. What is Kickstarter? Set a Project Goal ©bikegotham.com
  5. 5. What is Kickstarter? Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  6. 6. What is Kickstarter? Number of Backers Total Amount Pledged Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  7. 7. What is Kickstarter? ≠ ©bikegotham.com
  8. 8. Why did we choose Kickstarter? ©bikegotham.com
  9. 9. Why did we choose Kickstarter? DE- ©bikegotham.com
  10. 10. The Story ©bikegotham.com
  11. 11. The Story ©bikegotham.com
  12. 12. The Story ©bikegotham.com
  13. 13. The Story Simple ©bikegotham.com
  14. 14. The Story Simple Emotional ©bikegotham.com
  15. 15. 3 Key Video Elements LightingSound Framing ©bikegotham.com
  16. 16. Lighting• Avoid overhead lights (pixability has GREAT video tips) ©bikegotham.com
  17. 17. Lighting• Avoid overhead lights• Avoid backlighting ©bikegotham.com
  18. 18. Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light ©bikegotham.com
  19. 19. Framing• Rule of thirds ©bikegotham.com
  20. 20. Framing• Rule of thirds ©bikegotham.com
  21. 21. Framing• Rule of thirds ©bikegotham.com
  22. 22. Framing• Rule of thirds ©bikegotham.com
  23. 23. Framing ©bikegotham.com
  24. 24. Sound• Avoid using the built in mic on your camera ©bikegotham.com
  25. 25. Sound• Avoid using the built in mic on your camera• Try voice overs ©bikegotham.com
  26. 26. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking ©bikegotham.com
  27. 27. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking• A little background music covers a lot ©bikegotham.com
  28. 28. Friends ©bikegotham.com
  29. 29. Friends ©bikegotham.com
  30. 30. Casual Supporter ©bikegotham.com
  31. 31. Customers ©bikegotham.com
  32. 32. Early Evangelists ©bikegotham.com
  33. 33. Cater your Rewards to Each GroupCasual Supporters Lower value rewards, non-core product Customers Your core product Early Evangelist Special or unique product ©bikegotham.com
  34. 34. Histogram of Rewards ©bikegotham.com
  35. 35. Iterating Rewards ©bikegotham.com
  36. 36. Media ©bikegotham.com
  37. 37. Media ©bikegotham.com
  38. 38. Customer Development ©bikegotham.com
  39. 39. Customer Development ©bikegotham.com
  40. 40. Customer Development83% Forget ©bikegotham.com
  41. 41. Product PrototypePrototype Prototype ©bikegotham.com
  42. 42. Want to learn more?Well be posting updates so stay in touch: @bikeGOTHAM facebook.com/bikeGOTHAM

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