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Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
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Kickstarter equation presentation v5.2

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Transcript

  • 1. What is Kickstarter? ©bikegotham.com
  • 2. What is Kickstarter? CATEGORIES Art Games Comics Music Dance Photography Design Publishing Fashion TechnologyFilm & Video Theater Food ©bikegotham.com
  • 3. What is Kickstarter? Project ExamplesMusic Albums Games Theater Productions Food Films Physical Products ©bikegotham.com
  • 4. What is Kickstarter? Set a Project Goal ©bikegotham.com
  • 5. What is Kickstarter? Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  • 6. What is Kickstarter? Number of Backers Total Amount Pledged Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  • 7. What is Kickstarter? ≠ ©bikegotham.com
  • 8. Why did we choose Kickstarter? ©bikegotham.com
  • 9. Why did we choose Kickstarter? DE- ©bikegotham.com
  • 10. The Story ©bikegotham.com
  • 11. The Story ©bikegotham.com
  • 12. The Story ©bikegotham.com
  • 13. The Story Simple ©bikegotham.com
  • 14. The Story Simple Emotional ©bikegotham.com
  • 15. 3 Key Video Elements LightingSound Framing ©bikegotham.com
  • 16. Lighting• Avoid overhead lights (pixability has GREAT video tips) ©bikegotham.com
  • 17. Lighting• Avoid overhead lights• Avoid backlighting ©bikegotham.com
  • 18. Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light ©bikegotham.com
  • 19. Framing• Rule of thirds ©bikegotham.com
  • 20. Framing• Rule of thirds ©bikegotham.com
  • 21. Framing• Rule of thirds ©bikegotham.com
  • 22. Framing• Rule of thirds ©bikegotham.com
  • 23. Framing ©bikegotham.com
  • 24. Sound• Avoid using the built in mic on your camera ©bikegotham.com
  • 25. Sound• Avoid using the built in mic on your camera• Try voice overs ©bikegotham.com
  • 26. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking ©bikegotham.com
  • 27. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking• A little background music covers a lot ©bikegotham.com
  • 28. Friends ©bikegotham.com
  • 29. Friends ©bikegotham.com
  • 30. Casual Supporter ©bikegotham.com
  • 31. Customers ©bikegotham.com
  • 32. Early Evangelists ©bikegotham.com
  • 33. Cater your Rewards to Each GroupCasual Supporters Lower value rewards, non-core product Customers Your core product Early Evangelist Special or unique product ©bikegotham.com
  • 34. Histogram of Rewards ©bikegotham.com
  • 35. Iterating Rewards ©bikegotham.com
  • 36. Media ©bikegotham.com
  • 37. Media ©bikegotham.com
  • 38. Customer Development ©bikegotham.com
  • 39. Customer Development ©bikegotham.com
  • 40. Customer Development83% Forget ©bikegotham.com
  • 41. Product PrototypePrototype Prototype ©bikegotham.com
  • 42. Want to learn more?Well be posting updates so stay in touch: @bikeGOTHAM facebook.com/bikeGOTHAM

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