Kickstarter equation presentation v5.2

What is Kickstarter? ©bikegotham.com

What is Kickstarter? CATEGORIES Art Games Comics Music Dance Photography Design Publishing Fashion TechnologyFilm & Video Theater Food ©bikegotham.com

What is Kickstarter? Project ExamplesMusic Albums Games Theater Productions Food Films Physical Products ©bikegotham.com

What is Kickstarter? Set a Project Goal ©bikegotham.com

What is Kickstarter? Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com

What is Kickstarter? Number of Backers Total Amount Pledged Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com

What is Kickstarter? ≠ ©bikegotham.com

Why did we choose Kickstarter? ©bikegotham.com

Why did we choose Kickstarter? DE- ©bikegotham.com

The Story ©bikegotham.com

The Story Simple ©bikegotham.com

The Story Simple Emotional ©bikegotham.com

3 Key Video Elements LightingSound Framing ©bikegotham.com

Lighting• Avoid overhead lights (pixability has GREAT video tips) ©bikegotham.com

Lighting• Avoid overhead lights• Avoid backlighting ©bikegotham.com

Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light ©bikegotham.com

Framing• Rule of thirds ©bikegotham.com

Framing ©bikegotham.com

Sound• Avoid using the built in mic on your camera ©bikegotham.com

Sound• Avoid using the built in mic on your camera• Try voice overs ©bikegotham.com

Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking ©bikegotham.com

Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking• A little background music covers a lot ©bikegotham.com

Friends ©bikegotham.com

Cater your Rewards to Each GroupCasual Supporters Lower value rewards, non-core product Customers Your core product Early Evangelist Special or unique product ©bikegotham.com

Want to learn more?Well be posting updates so stay in touch: @bikeGOTHAM facebook.com/bikeGOTHAM

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Kickstarter equation presentation v5.2

by bgeswein on Apr 08, 2012

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