What is Kickstarter?                       ©bikegotham.com
What is Kickstarter?      CATEGORIES          Art   Games     Comics     Music      Dance     Photography      Design    P...
What is Kickstarter?                  Project ExamplesMusic Albums                           Games   Theater Productions  ...
What is Kickstarter?            Set a Project Goal                                 ©bikegotham.com
What is Kickstarter?            Set a Project Goal            Set the Length of Your Campaign                 (Maximum of ...
What is Kickstarter?            Number of Backers            Total Amount Pledged            Set a Project Goal           ...
What is Kickstarter?      ≠                       ©bikegotham.com
Why did we choose Kickstarter?                           ©bikegotham.com
Why did we choose Kickstarter?       DE-                           ©bikegotham.com
The Story            ©bikegotham.com
The Story            ©bikegotham.com
The Story            ©bikegotham.com
The Story      Simple               ©bikegotham.com
The Story      Simple      Emotional               ©bikegotham.com
3 Key Video Elements          LightingSound                Framing                               ©bikegotham.com
Lighting• Avoid overhead lights             (pixability has GREAT video tips)                                             ...
Lighting• Avoid overhead lights• Avoid backlighting                            ©bikegotham.com
Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light                            ©bikegotham.com
Framing• Rule of thirds                             ©bikegotham.com
Framing• Rule of thirds                             ©bikegotham.com
Framing• Rule of thirds                             ©bikegotham.com
Framing• Rule of thirds                             ©bikegotham.com
Framing          ©bikegotham.com
Sound• Avoid using the built in mic on your camera                                        ©bikegotham.com
Sound• Avoid using the built in mic on your camera• Try voice overs                                        ©bikegotham.com
Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in  – does it ec...
Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in  – does it ec...
Friends          ©bikegotham.com
Friends          ©bikegotham.com
Casual Supporter                   ©bikegotham.com
Customers            ©bikegotham.com
Early Evangelists                    ©bikegotham.com
Cater your Rewards to Each GroupCasual Supporters                    Lower value rewards, non-core product   Customers    ...
Histogram of Rewards                       ©bikegotham.com
Iterating Rewards                    ©bikegotham.com
Media        ©bikegotham.com
Media        ©bikegotham.com
Customer Development                       ©bikegotham.com
Customer Development                       ©bikegotham.com
Customer Development83% Forget                       ©bikegotham.com
Product                 PrototypePrototype                             Prototype                                         ©...
Want to learn more?Well be posting updates so stay in touch:            @bikeGOTHAM      facebook.com/bikeGOTHAM
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
Kickstarter equation presentation v5.2
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Kickstarter equation presentation v5.2

  1. 1. What is Kickstarter? ©bikegotham.com
  2. 2. What is Kickstarter? CATEGORIES Art Games Comics Music Dance Photography Design Publishing Fashion TechnologyFilm & Video Theater Food ©bikegotham.com
  3. 3. What is Kickstarter? Project ExamplesMusic Albums Games Theater Productions Food Films Physical Products ©bikegotham.com
  4. 4. What is Kickstarter? Set a Project Goal ©bikegotham.com
  5. 5. What is Kickstarter? Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  6. 6. What is Kickstarter? Number of Backers Total Amount Pledged Set a Project Goal Set the Length of Your Campaign (Maximum of 60 Day) ©bikegotham.com
  7. 7. What is Kickstarter? ≠ ©bikegotham.com
  8. 8. Why did we choose Kickstarter? ©bikegotham.com
  9. 9. Why did we choose Kickstarter? DE- ©bikegotham.com
  10. 10. The Story ©bikegotham.com
  11. 11. The Story ©bikegotham.com
  12. 12. The Story ©bikegotham.com
  13. 13. The Story Simple ©bikegotham.com
  14. 14. The Story Simple Emotional ©bikegotham.com
  15. 15. 3 Key Video Elements LightingSound Framing ©bikegotham.com
  16. 16. Lighting• Avoid overhead lights (pixability has GREAT video tips) ©bikegotham.com
  17. 17. Lighting• Avoid overhead lights• Avoid backlighting ©bikegotham.com
  18. 18. Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light ©bikegotham.com
  19. 19. Framing• Rule of thirds ©bikegotham.com
  20. 20. Framing• Rule of thirds ©bikegotham.com
  21. 21. Framing• Rule of thirds ©bikegotham.com
  22. 22. Framing• Rule of thirds ©bikegotham.com
  23. 23. Framing ©bikegotham.com
  24. 24. Sound• Avoid using the built in mic on your camera ©bikegotham.com
  25. 25. Sound• Avoid using the built in mic on your camera• Try voice overs ©bikegotham.com
  26. 26. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking ©bikegotham.com
  27. 27. Sound• Avoid using the built in mic on your camera• Try voice overs• Listen to the room you are recording in – does it echo like a bathroom? – Is the HVAC loud? – Can you hear other people talking• A little background music covers a lot ©bikegotham.com
  28. 28. Friends ©bikegotham.com
  29. 29. Friends ©bikegotham.com
  30. 30. Casual Supporter ©bikegotham.com
  31. 31. Customers ©bikegotham.com
  32. 32. Early Evangelists ©bikegotham.com
  33. 33. Cater your Rewards to Each GroupCasual Supporters Lower value rewards, non-core product Customers Your core product Early Evangelist Special or unique product ©bikegotham.com
  34. 34. Histogram of Rewards ©bikegotham.com
  35. 35. Iterating Rewards ©bikegotham.com
  36. 36. Media ©bikegotham.com
  37. 37. Media ©bikegotham.com
  38. 38. Customer Development ©bikegotham.com
  39. 39. Customer Development ©bikegotham.com
  40. 40. Customer Development83% Forget ©bikegotham.com
  41. 41. Product PrototypePrototype Prototype ©bikegotham.com
  42. 42. Want to learn more?Well be posting updates so stay in touch: @bikeGOTHAM facebook.com/bikeGOTHAM
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