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Portfolio1a Portfolio1a Presentation Transcript

  • GERBERCREATIVE
  • APPLE COMPUTER COLLATERAL PIECESCOLLATERAL TO COLLEGE STUDENTS COLLATERAL TO COLLEGE ENGLISH PROFESSORSThis small booklet on various ways to use a computer This curriculum guide for English professors demonstratedin college, had to be relevant and somewhat irreverent. ways to use a computer in daily class lessons, includedIt was illustrated by Matt Groening, creator of The Simpsons, testimonials from professors across the country and listedand launched a very successful autumn semester of sales. software available for the Mac for many English courses.
  • CERIDIAN SPEC CREATIVE – WON THE ACCOUNTThe pitch for this Human Resources and Payroll Managementcompany included four business to business print ads, directmail and a dimensional mailer.The vote among seven decision makers was unanimous andimmediate.
  • PRIVATE LABEL SALT PACKAGE DESIGNCompass Minerals needed a quick turnaround for a privatelabel line of premium salt products in a variety of sizes.They had to stand out on the retail shelf and create anupscale look and feel.
  • MOTOROLA CAMPAIGNOne of a series of ads for computer chips that were in productsfrom cameras to cars to computers. Concepted, art directedand wrote the headline. Clio finalist.
  • RED SHOW SHINDIG DIRECT MAIL BOOKLETEvery year Ronald McDonald House Charities stages a fundraising night of fun, silent auctions and dancing,encouraging everyone to wear their red shoes as Ronald wears his red pair. This direct mail invitation high-lights red shoes worn throughout history including Garrison Keillor’s hightops and Dorothy’s ruby slippers.
  • BED BUG AND DUST MITE INSECTICIDEAt a time when the news media was full of stories aboutthe infestation of bed bugs in hotels around the country,Sprayway needed to spread the word that their productGood Night would kill them. The colored spec in themiddle of the two full page ads is a photo of a bed bug,actual size. Wrote all three headlines.
  • BUSINESS TO BUSINESS AD FOR USSISoftware has no form, so the visual for this USSI productfor ATM networks is a James Yang illustration that brings lifeto the ad, and pays off the headline beautifully.
  • WAYSIDE WAIFS PRO BONOThe billboard visual plea, above, was simple, clean andreally needed no copy. It launched a campaign to help thepet haven raise funds to redo and expand the shelter. Thetwo-color ad, right, briefly explained the need for fundsand adoptions.The “Save Our Shelter” billboard was selectedfor the Communication Arts (CA) Advertising Annual.
  • THE TERRACES AT BONITA SPRINGS WEBSITEAs designer for this upscale Florida retirement communityin their development phases, I was responsible for the design,color scheme, fonts, photo style, all print materials andwebsite template.
  • LOGO DESIGNS THE TERRACES A logo for a remodeled retirement community that included beautiful new landscaping and gardens. PRISTIVA A subsidiary of Compass Minerals, this company makes a line of products INCORPORATED for salt water swimming pools. A Compass Minerals Company WHEELER AUDIO A well known Kansas City audio studio moved into new suites and needed new business cards, along with a new logo.WHEELER AUDIO SNEAKERS DESIGN An art director and designer needed some income-supplementing design freelance work early in her advertising career. Thus the name.
  • WHEN WE WORK THE FALLOUT IN THIS NECK OF THE WOODS, IT LEAVES OUR COMPETITION JUST ONE LITTLE REASON WE MAKE ROADS WE PULVERIZE, AIN’T PRETTY THE ANNUAL KICKASS CHILI COOK-OFF A DEEP SHADE OF GREEN. SMOOTHER THAN ANYONE ELSE. POUND AND PAVE BETTER THAN ANYONE IN THE INDUSTRY. INCORPORATED Milling contractors not only expect high productivity, they demand it. And in the competitive world of paving equipment, there is no better milling machinery than Caterpillar.® A Compass Minerals Company The PM200 offers a choice of cutting widths that will out produce all other machines. And in this landscape, time is money. It also is built with ACERT® Technology, which means fuel economy and lower emissions. So this proven technology builds better roads efficiently and makes turning a profit easier. The result in more green in your pockets and a greener environment. Like all Cat equipment, it’s rugged and dependable. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna diam nonummy nibh euismod tincidunt ut laoreet dolore magna Whichever Caterpillar fits your needs, we offer the best service, training and support to go with it. aliquam erat volutpat. aliquam erat volutpat. A worldwide dealer network second to none leaves our competitors a pretty shade of forest green. We have more Cat Cold Planers to show off at your local Cat Dealer. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. www.cat.com Duis autem vel eum iriure dolor in hendrerit in vulputate velit Duis autem vel eum iriure dolor in hendrerit in vulputate velit CERIDIAN SPEC CREATIVE – WON THE ACCOUNT Tyson POS esse molestie consequat, vel illum dolore eu feugiat nulla facilisis esse molestie consequat, vel illum dolore eu feugiat nulla facilisis ©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product at vero eros et accumsan et iusto odio dignissim qui blandit at vero eros et accumsan et iusto odio dignissim qui blandit identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved. praesent luptatum zzril delenit augue duis dolore te feugait praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil WHEELER AUDIO Nam liber tempor cum soluta nobis eleifend option congue nihil CAT PAVING SPEC CREATIVE imperdiet doming id quod mazim placerat facer possim assum. www.cat.com imperdiet doming id quod mazim placerat facer possim assum. www.cat.com It’s the hottest Chili Cook-off in the state, right here. January 25th. Sign up sheet is at the front desk, so all you need to supply ©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product ©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product is a crockpot full of a winning chili recipe, and the guts to serve it. identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved. identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved. Tums and Beano provided. You’ve been warned. Agency Fun Poster Success now comes in a convenient wallet size. IT CRUSHES, POUNDS AND PACKS. I’m 24. He’s 26. Logo Designs THIS IS HOW The years roll on, but A PAVING that never changes. CONTRACTOR Step into your dreams. At Redstone. THEN WE DO THE SAME For 20 years now we’ve helped more senior living communities achieve their goals than any other agency in our field. Here’s to the beginning of a SEES THE WORLD.Are you ready to think differently about retirement living? www.RedstoneLiving.org TO THE COMPETITION. beatuiful relationship. www.glynndevins.com Discovery Center: 1959-A Huntington Drive • Alhambra, CA 91801 • 626-270-3800 Redstone is a legacy of LoremP.E.O. Home, a leading provider of senior residences and healthcare for 75 years. In addition to residential living apartments, Redstone will offer assisted living California ipsum dolor sit amet, consectetuer adipiscing elit, sed and memory support suites. City approval is pending and an application has been filed with the California Department of Social Services for approval to accept reservation deposits. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis Redstone Ad Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisisAgency Ad at vero eros et accumsan et iusto odio dignissim qui blandit at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. imperdiet doming id quod mazim placerat facer possim assum. www.cat.com www.cat.com ©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved. ©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved. Tyson Foodservice Newsletter Package Design for Compass Minerals Tyson Foodservice Ad Ceridian Pitch adsASSORTED PRINT SAMPLES
  • Not the kind of souvenir you want to come home with. Citgo Gas Pump Topper Ronald McDonald Charity Overland Park Convention Event Direct Mail Fundraiser Invitation Last year, hotels across the country discovered an increase in bed bug problems. And the blood suckers can easily hop into your luggage. Not the kind of problem you want to take home. Sprayway’s Good Night kills dust mites and bed bugs. And you can get it by going to www.killthosebloodsuckers.com. Seems kind of simple, doesn’t it? You say tomato. I say tomato. ¯ ˘ Simply put, we believe our products are the best in the world. TM And we think you will, too. It would be pretty boring if everyone had the same way of expressing themselves. Or had the same goals, interests or ideas. Because each person is different – and because we sure don’t want to be boring – we offer plenty of choices to help you design a retirement lifestyle that’s just right for you. Choices in financial plans, apartment locations and layouts, and customizing options. A good selection of menus and venues. Social, cultural, recreational and educational opportunities everywhere you turn. Wide-ranging services and amenities. Dozens ofSprayway Good Night Consumer Ad creative and fun ways to stay healthy and strong. Here’s the thing: At The Terraces, life can be whatever you want it to be. You certainly won’t be giving up any of the things you like about your current lifestyle. You’ll just be enhancing it with more convenience, peace of mind, and free time to express yourself in your own unique way. Now that’s a pretty nice idea, wouldn’t you say? Don’t worry, be happy. Did you notice we included peace of mind in the description of all the freedom and choices we offer? That’s because it’s a big part of a truly fulfilling retirement lifestyle, and one we take very seriously here at The Terraces. It’s funny. I wasn’t an As a resident of Fresno’s only true continuing care retirement community, you’ll have peace of mind art major in college, on many fronts. Our one-time entrance fee is 90% refundable if you ever leave The Terraces for any but I turned out to be reason. So it’s great estate protection for you and your family. Our monthly service fee is affordable, an art major in life. The Terraces predictable, and covers just about everything you could want or need. With our energizing lifestyle, you could easily remain Sales Brochure fit as a fiddle from this point on. But if you ever need assisted living, memory support or skilled nursing, Become the person you you’ll get first-rate, on-site care, provided by people you know and trust. So don’t worry. Be happy. were made to be. At The Terraces, we’ve got you covered. At Redstone. Are you ready to think differently about retirement living? www.RedstoneLiving.org Discovery Center: 1959-A Huntington Drive • Alhambra, CA 91801 • 626-270-3800 Redstone is a legacy of California P.E.O. Home, a leading provider of senior residences and healthcare for 75 years. In addition to residential living apartments, Redstone will offer assisted living and memory support suites. City approval is pending and an application has been filed with the California Department of Social Services for approval to accept reservation deposits. Redstone AdCellular One Consumer Ad GlynnDevins Weekly Newsletter Wayside Waif Save Our Shelter Pro Bono Billboard ASSORTED PRINT SAMPLES
  • Apple Student Sales Brochure Blue Bunny AdLearjet Consumer Ad Lee Denim Day Cause MarketingSafelite AutoGlass Image Brochure Apple Professor Guide USSI B2B Motorola Print ASSORTED PRINT SAMPLES
  • Milnot Coupon Tyson Foodservice Ad Blue Bunny Ad Tyson Direct Mail Blue Bunny Outdoor Tyson Direct Mail Newsletter Tyson (unbranded) RestaurantASSORTED FOOD SAMPLES Table Tent
  • Experienced? You bet. From on-strategy concepting and art direction to headline writing for everything from direct mail, print, broadcast, web design to new business pitches, I am at the top of my problem-solving game. I apply my marketing skills with a passion, a collaborative spirit and with a great attitude – a value to any company. EXPERIENCE GlynnDevins Advertising, Overland Park, Kansas, Senior Art Director GERBER Baby boomer and senior marketing projects including John Knox Village Corporate Communications Group, Overland Park, Kansas, Creative Director CREATIVE Black & Veatch, Baltimore Community Foundation, Stewart Funeral Enterprises Barkley, Kansas City, Missouri, Vice President, Group Creative Director Blue Bunny, Lee Jeans, Learjet, Missouri Lottery, Pearle Vision, Citgo My strength is a dedication University of Kansas, Lawrence, Kansas, Pro tem Instructor to creating quality work. Corporate Identity, Advertising Design Driven to that end with an Noble & Associates, Springfield, Missouri, Senior Art Director attention to detail and Honeysuckle White Turkey, Tyson Chicken, Jimenez Mexican Products a do-what-it-takes positive BBDO Advertising, Palo Alto, California, Senior Art Director attitude. A healthy dose Apple Computer, Motorola of enthusiasm, humor, Apple Computer, Creative Services, Cupertino, California, Group Leadergreat problem-solving ability, K-12 and Higher Education Marketing strategic conceptual skills Other agency experience includes working on these national accounts: and a solid sense of good design goes into my work, Mobay/Bayer Chemical, Hallmark Cards, Pizza Hut, Sprint along with a thoroughunderstanding of the power AWARDS of effective branding. My work has been noted in shows from Omaha to San Jose, from Kansas City to San Francisco. National shows that include: New York Art Director’s Annual; BRAND DEVELOPMENT One Show, Clio Finalist, and Communication Arts Advertising Annual. LOGO & IDENTITY PRINT ADVERTISING This award winning advertising and design was done for clients like Sprint, B2B/B2C Mobay/Bayer Chemical, Hallmark Cards, Pizza Hut, Motorola, Apple Computer, WEB DESIGN Lee Jeans, Blue Bunny Ice Cream and Wayside Waifs. Awards aside, results are DIRECT MAIL the true success stories. The cause marketing effort for Lee Denim Day has raised OUTDOOR millions for breast cancer research, and Blue Bunny posted double-digit volume BROADCAST sales increases three years in a row the years I was assigned to that account. TRAINING VIDEOS NEW BUSINESS PITCHES EDUCATION BFA, University of Nebraska, Design and English major Milton Glaser Summer Workshop, School of Visual Arts, New York BARBARA GERBER Tom Monahan Creative Workshop bgerber @kc.rr.com Additional learning: Marketing courses, Mac classes, presentation seminars, team building and management workshops. Proficiencies: Adobe Creative Suite, Quark, Word and completed Web Design and Social Media courses.