<ul><li>Documenting the Growth and Acceptance of eBooks in America’s Urban Public Libraries </li></ul><ul><li>Milan 2009 <...
The eBook in US Public Libraries <ul><li>netLibrary introduced at ALA Chicago 1999 </li></ul><ul><li>Downloadable content ...
Current Environment Leads to eBook  Acceptance by US Public Libraries <ul><li>Greater availability of internet access and ...
The Survey <ul><li>A ‘snapshot’ of  the ‘current state’ American Public  Library  Collection practice in early Spring 2009...
The 41 Public Libraries:  The Populations They Serve
How Many Locations Served (41 libraries reported) <ul><li>1  location =  2 libraries  </li></ul><ul><li>2-5  locations =  ...
Annual Materials Budgets  (all formats; expressed in USD)
Offer eBooks/downloadables ?
What types of formats offered?  (Multiple formats reported)
Does the Library Participate in a  Consortium License for eBooks? <ul><li>YES  = 17 libraries (41.5%) </li></ul><ul><li>NO...
Year Reporting Libraries Began their eBook Collections
How many eBook/Downloadable items currently held? ( a snapshot) <ul><li>33  libraries reported their holdings </li></ul><u...
What CIRC Model Is Used Now?
What CIRC Model is Preferred?
CIRC INTERVALS
Maximum # Items Allowed per Library Customer at one time
May a Library User Place a “HOLD” on a Specific Title? <ul><li>YES  = 37 libraries  (90.2%) </li></ul><ul><li>NO  =  4 lib...
Offer Non-circulating eBooks?
What age-levels are represented in Public Library eBooks collections?
Does the Library Reallocate Funds from other Formats to eBooks?
How are eBooks/Downloadables Represented in Library’s budget?
What Vendor(s)Used When Library Began an eBooks collection <ul><li>Audible & Books 24/7 = 1 library </li></ul><ul><li>NetL...
What vendors are used today?  (Most reported multiple vendors)
Libraries reported their MOST POSITIVE vendor experience
What is Valued Most in an eBook Vendor?( 3 Reponses per Library)
Does the Library Offer Any Devices for Circulation?
Can Library Users Download Content to a Device in the library?
CIRCULATION  GROWTH of  eBooks/ Downloadables  over last 3 years
% of Growth Varies by Library (26 libraries reporting- over 2+ years) <ul><li>Spectacular growth =  1200% @ Hennepin Co. P...
How Does Library Report Use of eBooks/Downloadables
Does the Library offer Training on eBooks/devices for Library Users?  <ul><li>YES = 58.5% (24 libraries) </li></ul><ul><li...
Has Library Offered Events/ Programs to Publicize eBooks? <ul><li>YES = 53.7% (22 libraries) </li></ul><ul><li>NO  = 31.7%...
Geometric Change continues… <ul><li>OverDriv e inaugurated iPod compatible content in Spring 2009 </li></ul><ul><li>Baker ...
Geometric Change continues… <ul><li>OCLC  announced 190K titles in  NetLibrary  Catalog and new iPod compatibility </li></...
To Sum Up… In US Public Libraries EBooks are a True Success Story! <ul><li>Growing in demand (Holds) </li></ul><ul><li>Gro...
<ul><li>Thank you!  </li></ul><ul><li>Full survey and narrative are available on the IFLA site for this program slot </li>...
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It’S Been Geometric! Genco Ppt For Ifla Session212 Final

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Presentation at IFLA , August 2009. in Milan, Italy. Summarizes research on adoption of eBooks in American Public Libraries.

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  • Hello My name is Barbara Genco I am an independent Library c consult nt and an editor for Collection Management at Library Journal. I am here today to talk with you about the Growth and Acceptance of eBooks in American’s Urban Public Libraries.
  • Overview of the eBook in US Public Libraries 1. netLibrary introduced at ALA Chicago 1999 2. Downloadable content was new, revolutionary! 3. 1 st generation eBook readers—Glass Book, Rocket Bok, etc others Inflexible and only could read their content on their dedicated reading devices 1 st wave for EBooks. A time for “proof of concept” What we REALLY needed was a far MORE FLEXIBLE format that could be used on a variety of platforms
  • Today’s Current Environment Trends and practice have . Combined. Leads to eBook Acceptance by US Public Libraries … and their patrons! Greater availability of internet and broadband access and the ubiquitous, portable MP3 players and smart phones The ability to download to the Apple IPod is now available from key public library vendors Increased acceptance publishers (confidence in DRM) Wider variety of titles and formats (eBooks, eAudiobooks, etc.) available for public library license
  • This is meant to be only a ‘snapshot’ of the ‘current state’ American Public Library Collection practice in early Spring 2009 Survey developed by presenter and Michael Santangelo of Brooklyn Public Library in Brooklyn NY Sent to the Urban Libraries Council (ULC) and the American Library Association’s Public Library Association (PLA) Collection Development Managers Lists in March April 2009 41 Libraries Responded
  • The Public Libraries: The Populations They Serve Of the 41 Libraries that Responded  , the majority serve larger populations. 13 libraries (31.7%) Serving 1M+ 16 libraries(39%) Serving 500K + 7 libraries(17.1%) Serving 250K+ 3 libraries(7.3%) Serving 100K+ 1 libraries(2.4%) Serving 50K+ 1 libraries (2.4%) Serving 25K+
  • How Many Locations Served (41 libraries reported) 1 location = 2 libraries 2-5 locations = 2 libraries 6-10 locations = 6 libraries 11-20 locations = 9 libraries 21-30 locations = 15 libraries 31-40 locations = 1 library 41-50 locations = 2 libraries 51-60 locations = 2 libraries 61-90 locations = 3 libraries
  • TOTAL Annual Materials Budgets for the 41 libraries (all formats; expressed in USD) 3 libraries have $15M budgets(7.3%) 3 libraries have $10M-$14.99M budgets(3%) 3 libraries have $8M-$9.99M (3%) 5 libraries have = $6M-$7.99M (12.2%) 9 libraries have$4M-$5.99M (22%) 9 libraries have $2M-$3.99M (22%) 6 libraries have $900K-$1.99M ($14.6%) 1 library has$700K-$899K (2.4%) 2 libraries have $100K-299K (4.9%)
  • Of the 41 libraries responding 40 libraries (97.6%) have eBooks Collections Only 1 library responding (2.4% ) did not have a eBooks Collection …
  • What types of eContent formats are offered by the libraries who responded to the survey? Adobe Reader is offered by 34 libraries (82.9%) MobiPocket is offered by 21 libraries (51.2%) eAudio books are offered by 36 libraries (87.8%) ePubis is offered by 9 libraries (22%) Downloadable Music is held by f24 libraries (58.5%) Downloadable Video is offered by 29 libraries (70.7%) *Note: Many libraries offer multiple formats
  • Does the Library Participate in a Consortium License for eBooks? 17 libraries (41.5%) say YES Libraries (48.8%) say NO while only 4 libraries said “We Used To”
  • 2 libraries = 1997-99 (4.9%) 13 libraries = 2000-02 (31.7%) 6 libraries = 2003-05 (14.6%) 19 libraries = 2006-08 (46.3%) 1 library = 2009 (2.4%)
  • A SNAPSHOT of the 33 libraries that reported their holdings 438,513 = Total # holdings in the 41 libraries 13,288 = Average # ho ldings per library A great start for small collections
  • 1 library = 1 day ( 2.4%) 2 libraries = 7 days ( 4.9%) 18 libraries = 14 days (43.9%) 19 libraries = 21 days (46.3%) 1 library = 28 days ( 2.4%)
  • What CIRC Intervals are offered to library users? 1 library allows 1 day ( 2.4%) 2 libraries allows 7 days ( 4.9%) 18 libraries allow 14 days (43.9%) 19 libraries allow 21 days (46.3%) 1 library allows 28 days ( 2.4%)
  • What about the maximum # of items a patron is allowed to borrow at one time? 2 libraries allow 2-3 items ( 4.9%) 6 libraries allow 4-5 items (14.6%) 18 libraries allow 5-10 items (43.9%) 15 libraries allow 10+ items (36.65%)
  • A popular feature of circulating libraries— the ability to place an item on hold is also offered by most of the libraries surveyed 90%
  • More than a few libraries have expanded their eBooks offering to include eReference books 24 libraries offer them (58.5%) 16 libraries do not (39%) while 1 library (2.4%) is considering
  • What age levels are represented? Happily the collections are pleasingly consistent 41 libraries (100%) include Adult materials 38 libraries (92.7%) include YA 34 libraries (82.9%) include Children’s materials * Many libraries reported multiple ages represented in their collections
  • Does the library/has the library reallocated funds from other formats to build and support their new eBooks collections? Many libraries must accommodate these new formats and FLAT or SHRINKING Budgets by reallocating funds previously assigned to other formats 19 libraries (46.3%) report this action. 15 libraries (36.6%) do not do this currently yet 8 libraries (19.5%) are considering making this change.
  • 4.9% have a Budget line for eBooks ONLY (2 libraries) 46.3% have a Budget line for ALL Downloadable (eBooks, eVideo, eMusic, eAudio, etc.) (19 libraries) 46.3% Include eBooks in their eResources Budget (19 libraries) 7.3% Include eBooks in their Print Budget (Fiction, Best Sellers, etc) (3 libraries) 7.3% include eContent in their Media Budget (Audiobooks, CDs, DVDs) (3 Libraries) 7.3% use a mix of methods
  • As a starting point…we thought we’d like to know what vendors each library used when the launched/inaugurated their eBooks collections. Audible &amp; Books 24/7 = 1 library NetLibrary = 19 libraries NetLibrary &amp; B&amp;T = 1 library NetLibrary &amp; OverDrive = 7 libraries NetLibrary &amp; Recorded = 2 libraries OverDrive = 6 libraries Recorded Books = 1 Library Rocket eBook &amp; NetLibrary = 1 library
  • What vendors are libraries using today? Audible.com used by 4.9% (2 libraries) Baker &amp; Taylor used by 2.4% (1 library) Cengaege(Gale) used by 48% (20 libraries) berry used by 2.4% (1 library) Ingram used by 12.2% (5 libraries) MyLibraryDV used by 12.2% (5 libraries) NetLibrary used by 73.2% (30 libraries) OverDrive used by 92.2% (37 libraries) NOTE: No libraries reported using Amazon/Kindle, ITunes, or Sony reader.
  • Most Positive Vendor Experience TOP 4 My Library DV 2.4% (1 library) netLibrary 9.8% (4 Libraries) OverDrive 78 % (32 libraries) Other 9.8% (4 libraries)
  • What DO Libraries Value most ? Ease of use by library customers = 60.5% (23 libraries) Multiple platforms (MP3 players, IPods,) = 57.9% (22 libraries) Ease of use administrative portal = 5.3% (2 libraries) Dedicated librarian selection portal = 5.3% (2 libraries) A unique, ‘branded’ portal for public use = 42.1% (16 libraries) Price point/cost = 5.3% (2 libraries) Customer service = 26.3% (10 libraries) MARC Records = 23.7% (9 libraries) Timely turnaround from order to delivery= 18.4% (7 libraries) Wide selection of titles and formats =42.1% (16 libraries) Marketing support = 5.3% (2 libraries)
  • Does the library offer any devices loaded with content for CIRC? NO library offers (preloaded w/content) = 0% No library offers Sony Readers (preloaded) = 0% 2 Libraries offer MP3 players(preleoaded w/eAudio) = 4.9% 14 libraries offer Playaway (self-contained, single title MP3 eAudiobooks) = 31.4% NO iPods (preloaded w/content) = 0% None; considering adding = 12.2% None; Not considering = 53.7%
  • Does the Library allow patrons to download content in the library on library computers? Many Collection development librarians feel that not allowing on-site downloads on library computers is a barrier to use by those who do not have fast, effective broadband at home. 14 libraries say YES = 34.1% 19 libraries say NO = 46.3% While 14 libraries are CONSIDERING = 19.5
  • What about CIRCULATION? INCREASED = 87.8% (36 libraries) DECREASED = 2.4% (1 library) SAME (no change) = 9.8%(1 library)
  • Spectacular growth = 1200% @ Hennepin Co. PL (MN) High growth = 100-300% reported by 10 libraries Average growth = between 31-99% reported by 8 libraries of this format grown over the last 3 years?   Low growth = between 5.4% and 30% reported by 7 libraries
  • Data is important to collection development staff; especially when budgets are tight. Data ‘proves’ or supports decisions to maintain or grow collections 16 libraries include in eContent usage reports= 39% 5 libraries Include in MEDIA CIRC reports = 12.2% 8 Libraries include in PRINT CIRC reports = 19.5% 11 libraries employ a Discrete eBooks CIRC report = 26.8% Do not include in reports = 2.4% (1 library)
  • Many collection development staffers are challenged to work with direct public service staff to offer training and introductions to these new formats. Digital natives and digital immigrants alike may need a little boost to try and even adopt. Does the Library offer Training on eBooks/devices for Library Users? YES = 58.5% (24 libraries) NO = 34.1% (14 libraries) CONSIDERING = 7.3% (3 libraries)
  • Has the offered Programs or events to publicize eBooks YES = 53.7% (22 libraries) NO = 31.7% (13 libraries) CONSIDERING =17.1% (7 libraries)
  • Since this survey was completed OverDriv e inaugurated iPod compatible content in Spring 2009 Baker &amp; Taylor announced partnership with OverDrive in May 2009; a ‘private label digital media library’ Ingram ramped up iPod compatibility and introduced a new service delivery model in July
  • OCLC announced 190K titles in NetLibrary Catalog and new iPod compatibility Daily weekly notices in library, publishing and general press
  • We leaned a great deal.. but to sum up Growing in demand (Holds) Growing in use (CIRC) Supplanting other formats (% of $) Popular with all ages (Teens &amp; 20s) Popular ways to attract tech savvy new and ‘former’ library patrons Cost effective choices (Loss rates, collection management) etc. It is no longer too early to tell. The verdict is in. eBooks are a success story in US Public Libraries eBooks are here to stayed…that is until the next iteration or innovation comes our way!
  • Transcript of "It’S Been Geometric! Genco Ppt For Ifla Session212 Final"

    1. 1. <ul><li>Documenting the Growth and Acceptance of eBooks in America’s Urban Public Libraries </li></ul><ul><li>Milan 2009 </li></ul>Barbara A. Genco Library Consultant & Editor, Collection Management, Library Journal [email_address]
    2. 2. The eBook in US Public Libraries <ul><li>netLibrary introduced at ALA Chicago 1999 </li></ul><ul><li>Downloadable content was new, revolutionary! </li></ul><ul><li>1 st generation eBook readers—Glass Book, Rocket Book, others </li></ul><ul><li>Inflexible; only ‘their’ content ‘worked’ </li></ul><ul><li>Time = 1 st wave; proof of concept </li></ul>
    3. 3. Current Environment Leads to eBook Acceptance by US Public Libraries <ul><li>Greater availability of internet access and portable MP3 players </li></ul><ul><li>Formerly not at all compatible– download to the Apple IPod is now available from key public library vendors </li></ul><ul><li>Increased acceptance publishers (confidence in DRM) </li></ul><ul><li>Wider variety of titles and formats (eBooks, eAudiobooks, etc.) available for public library license </li></ul>
    4. 4. The Survey <ul><li>A ‘snapshot’ of the ‘current state’ American Public Library Collection practice in early Spring 2009 </li></ul><ul><li>Sent to the Urban Libraries Council (ULC) and the American Library Association’s Public Library Association (PLA) Collection Development Managers Lists </li></ul><ul><li>41 Libraries Responded </li></ul>
    5. 5. The 41 Public Libraries: The Populations They Serve
    6. 6. How Many Locations Served (41 libraries reported) <ul><li>1 location = 2 libraries </li></ul><ul><li>2-5 locations = 2 libraries </li></ul><ul><li>6-10 locations = 6 libraries </li></ul><ul><li>11-20 locations = 9 libraries </li></ul><ul><li>21-30 locations = 15 libraries </li></ul><ul><li>31-40 locations = 1 library </li></ul><ul><li>41-50 locations = 2 libraries </li></ul><ul><li>51-60 locations = 2 libraries </li></ul><ul><li>61-90 locations = 3 libraries </li></ul>
    7. 7. Annual Materials Budgets (all formats; expressed in USD)
    8. 8. Offer eBooks/downloadables ?
    9. 9. What types of formats offered? (Multiple formats reported)
    10. 10. Does the Library Participate in a Consortium License for eBooks? <ul><li>YES = 17 libraries (41.5%) </li></ul><ul><li>NO = 20 libraries (48.8%) </li></ul><ul><li>“ We used to” = 4 libraries ( 9.8%) </li></ul>
    11. 11. Year Reporting Libraries Began their eBook Collections
    12. 12. How many eBook/Downloadable items currently held? ( a snapshot) <ul><li>33 libraries reported their holdings </li></ul><ul><li>438,513 = Total # holdings in the 41 libraries </li></ul><ul><li>13,288 = Average # ho ldings per library </li></ul>
    13. 13. What CIRC Model Is Used Now?
    14. 14. What CIRC Model is Preferred?
    15. 15. CIRC INTERVALS
    16. 16. Maximum # Items Allowed per Library Customer at one time
    17. 17. May a Library User Place a “HOLD” on a Specific Title? <ul><li>YES = 37 libraries (90.2%) </li></ul><ul><li>NO = 4 libraries ( 9.8%) </li></ul>
    18. 18. Offer Non-circulating eBooks?
    19. 19. What age-levels are represented in Public Library eBooks collections?
    20. 20. Does the Library Reallocate Funds from other Formats to eBooks?
    21. 21. How are eBooks/Downloadables Represented in Library’s budget?
    22. 22. What Vendor(s)Used When Library Began an eBooks collection <ul><li>Audible & Books 24/7 = 1 library </li></ul><ul><li>NetLibrary = 19 libraries </li></ul><ul><li>NetLibrary & B&T = 1 library </li></ul><ul><li>NetLibrary & OverDrive = 7 libraries </li></ul><ul><li>NetLibrary & Recorded = 2 libraries </li></ul><ul><li>OverDrive = 6 libraries </li></ul><ul><li>Recorded Books = 1 Library </li></ul><ul><li>Rocket eBook & NetLibrary = 1 library </li></ul>
    23. 23. What vendors are used today? (Most reported multiple vendors)
    24. 24. Libraries reported their MOST POSITIVE vendor experience
    25. 25. What is Valued Most in an eBook Vendor?( 3 Reponses per Library)
    26. 26. Does the Library Offer Any Devices for Circulation?
    27. 27. Can Library Users Download Content to a Device in the library?
    28. 28. CIRCULATION GROWTH of eBooks/ Downloadables over last 3 years
    29. 29. % of Growth Varies by Library (26 libraries reporting- over 2+ years) <ul><li>Spectacular growth = 1200% @ Hennepin Co. PL (MN) </li></ul><ul><li>High growth = 100-300% reported by 10 libraries </li></ul><ul><li>Average growth = between 31-99% reported by 8 libraries of this format grown over the last 3 years? </li></ul><ul><li>  Low growth = between 5.4% and 30% reported by 7 libraries </li></ul>
    30. 30. How Does Library Report Use of eBooks/Downloadables
    31. 31. Does the Library offer Training on eBooks/devices for Library Users? <ul><li>YES = 58.5% (24 libraries) </li></ul><ul><li>NO = 34.1% (14 libraries) </li></ul><ul><li>CONSIDERING = 7.3% (3 libraries) </li></ul>
    32. 32. Has Library Offered Events/ Programs to Publicize eBooks? <ul><li>YES = 53.7% (22 libraries) </li></ul><ul><li>NO = 31.7% (13 libraries) </li></ul><ul><li>CONSIDERING =17.1% (7 libraries) </li></ul>
    33. 33. Geometric Change continues… <ul><li>OverDriv e inaugurated iPod compatible content in Spring 2009 </li></ul><ul><li>Baker & Taylor announced partnership with OverDrive in May 2009; a ‘private label digital media library’ </li></ul><ul><li>Ingram ramped up iPod compatibility and introduced a new service delivery model in July </li></ul>
    34. 34. Geometric Change continues… <ul><li>OCLC announced 190K titles in NetLibrary Catalog and new iPod compatibility </li></ul><ul><li>Daily weekly notices in library, publishing and general press </li></ul><ul><li>Watch the web </li></ul>
    35. 35. To Sum Up… In US Public Libraries EBooks are a True Success Story! <ul><li>Growing in demand (Holds) </li></ul><ul><li>Growing in use (CIRC) </li></ul><ul><li>Supplanting other formats (% of $) </li></ul><ul><li>Popular with all ages (Teens & 20s) </li></ul><ul><li>Popular ways to attract tech savvy new and ‘former’ library patrons </li></ul><ul><li>Cost effective choices (Loss rates, collection management) etc. </li></ul>
    36. 36. <ul><li>Thank you! </li></ul><ul><li>Full survey and narrative are available on the IFLA site for this program slot </li></ul><ul><li>BAGencoConsulting@Gmail.com </li></ul>
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