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Measuring Online Success -- Bruce L Geisert
Forumone presentation at National Press Club on Measuring Web success.
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Slideshow Transcript
- Slide 1:Measuring Success BRUCE L. GEISERT IT CONSULTANT SEPTEMBER 26, 2007 B R U C E G E I S E R T @ M I N D S P R I N G . C O M
- Slide 2: Why do we measure stuff? Because it’s expected! Executive reports; Hits on site; Current Status of users; Identify trends over time; Validate User Activities; Success measurement; To get nice charts!
- Slide 3: What is Information “Information is the reduction of uncertainty.”
- Slide 4: Key Points Information for action, not for reports; Tie information into strategy; Keep it Simple; Review information on regular basis; Simple tools for data collection. Be realistic!
- Slide 5:Simple is better
- Slide 6: Planning your information Questions to Answer: Are we meeting our goals? Where are users going? How can we improve user experience
