Measuring Online Success -- Bruce L Geisert
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Measuring Online Success -- Bruce L Geisert

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Forumone presentation at National Press Club on Measuring Web success.

Forumone presentation at National Press Club on Measuring Web success.

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    Measuring Online Success -- Bruce L Geisert Measuring Online Success -- Bruce L Geisert Presentation Transcript

    • Measuring Success BRUCE L. GEISERT IT CONSULTANT SEPTEMBER 26, 2007 B R U C E G E I S E R T @ M I N D S P R I N G . C O M
    • Why do we measure stuff? Because it’s expected! Executive reports; Hits on site; Current Status of users; Identify trends over time; Validate User Activities; Success measurement; To get nice charts!
    • What is Information “Information is the reduction of uncertainty.”
    • Key Points Information for action, not for reports; Tie information into strategy; Keep it Simple; Review information on regular basis; Simple tools for data collection. Be realistic!
    • Simple is better