The Ideas Exchange: Philips Liveanomics

PHILIPS THE CHALLENGE:MAKE PHILIPS SYNONYMOUS WITH QUALITY OF LIFE IN CITIES

PHILIPS GOVERNMENT POLICYMAKERS ARCHITECTS & PLANNERS COMPANY DIRECTORSA N E W WAY T O L O O K AT Q U A L I T Y O F L I F E I N T H E C I T Y, A N D A T W H A T D R I V E S A C I T Y ’ S P R O D U C T I V I T Y.

GOVERNMENT POLICYMAKERS ARCHITECTS & PLANNERS COMPANY DIRECTORSWE BROUGHT IN TOP THINKERS TO SHARE THEIR IDEAS… AND TESTED THEM WITH A MUCH WIDER GROUP…

… I N S P I R I N G A C O L L E C T I O N O F H I G H LY C R E D I B L E C O N T E N T IN A NUMBER OF OUTPUTS.

THIS WAS LAUNCHED TO TOP OPINION FORMERS AT C O N F E R E N C E S I N L O N D O N & B R U S S E L S .

AND SPARKED A WIDER DISCUSSION WITH OPINION LEADERSAROUND THE WORLD.

@leesasoulodre: “Liveanomics study: challenges and opportunities for policymakers. Highly recommended reading.” RESULTS WHAT APPEALED TO YOU ABOUT THIS ADVERTISEMENT?CLICK-THROUGH RATE: “It was both asking for 0.32% and sharing ideas.” (Reading & Noting, Europe, June 2010)

The Ideas Exchange: Philips Liveanomics

by Darren Smith

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