Bulgaria in the Global Internet
Advertising Market:
Marvin Liao
October 15, 2008
Sofia, Bulgaria
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To connect people to their passions, their
communities, and the world’s knowledge.
To be the “Must Buy” and “Partner of Choice” for
the Top Advertisers and Agencies in the World.

Global Online Audience - Growth
Millions of Internet Users Worldwide
1,500
1,421
1,328
1,229
1,135
1,038
2005 2006 2007 2008 2009 2010
3
Source (left chart): eMarketer, May 2007 Source: 3 (August 2005) and US Census
Bureau, International Data Base

Internet Penetration and Growth in Central
and Eastern Europe
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Source: http://www.internetworldstats.com/stats4.htm

Broadband Penetration
25%
Global Internet Usage
20%
China
15%
South Korea Japan
US Canada
Brazil Mexico
10%
German y
France
UK
Russia
5%
India
W
%
m
M
C
d
p
u
n
o
s
y
a
k
e
t
i
l
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% Internet Users Broadband
Ipsos “The Face of the Web” 2005 &
Population Reference Bureau 2006 data
Size of circle represents total audience

Why Yahoo
Yahoo! reaches 500 million users everyday in 38 markets
and 30 languages
#1 Web destination in the
World UK Russia
580 million users monthly! Canada France Germany Japan
Italy China Korea
USA Spain India Hong Kong
#1 Start Page in the world:
Catalan Taiwan
Yahoo.com Mexico
South East Asia
#1 in Personalization Brazil
Australia
more online users personalize Argentina
their Start Page with Yahoo!
than with any other portal
CONFIDENTIAL YAHOO! Do not distribute
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Source: Yahoo! Internal Data.

Yahoo! Mail, Globally – Yahoo
mail.yahoo.com Screenshot of property
Place your graphic here and resize it to fit this box (and delete this gray box if it shows under
the graphic). If the graphic is a different shape than the box, please align your graphic to the
College educated. top and right corner of the this gray box.
Dedicated viewers.
Smart, affluent, tech and consumer
electronics savvy, mail is their means
for communicating, sharing photos,
building and storing memories.
The number one activity online, they
are completely dedicated to their Unique Users 256,919,000
accounts and visit accordingly. 76%
Page Views 43,036,000,000
shop online.
Time Per User 21.6 minutes per day
Source: comScore Media Metrix, August 2007 CONFIDENTIAL YAHOO! Do not distribute 7

Sample of Our Clients Across the World
CPG
Finance
Auto
Tech
Leisure
cosmetics
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Mail Service in Bulgaria
Bulgarian traffic by category
Source: Nielsen Online, April 2008
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Yahoo in Bulgaria
Source: Yahoo! Data.yahoo.com April 2008
• 1,345,000 monthly Bulgarian unique users in Yahoo Network
• 31,776, 000 monthly Bulgarian page views
• 40% men
• 60% women
Source: Yahoo! Data.yahoo.com September 2008
• 1,700,000 monthly Bulgarian unique users in Yahoo Network
• 903 000 Bulgarian unique users per month only for Yahoo Mail
13 - 24 age 25 - 34 age 35 - 44 age 45 - 54 age 55+ age
16% 37% 20% 14% 13%
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Our Proposition
Reach Relevancy Creativity Insights
23 world properties Behavioral and Make your brand Tools and reports to
in 15 languages, Demographical engaging, ensure that meeting
500 MM users Targeting memorable, even fun objectives is more
science than art
The Right Time The Right People The Right Ad

“If you don't like change, you're going to like
irrelevance even less” –Eric Shinseki