Iab Poland

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Role of IAB Poland in development of the interactive market.

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Iab Poland

  1. 1. Role of IAB Poland in development of the interactive market. Jarosław Sobolewski, General Director
  2. 2. Market overview <ul><li>15 million internet users (36 million citizens) </li></ul><ul><li>Low broadband penetration </li></ul><ul><li>Adspend of more than 200 million euros in 2008 * </li></ul><ul><li>Around 10% of all media adspend </li></ul><ul><li>Internet is medium nr.2 </li></ul><ul><li>Portals domination </li></ul><ul><li>No international competition on the market except Google (Ebay, MySpace) </li></ul><ul><li>* - 2003 – less than 1% of total adspend online </li></ul>
  3. 3. Our local mission The most important task for IAB team and members is to stimulate constant growth of interactive share in media spend.
  4. 4. We share the vision of all IABs
  5. 6. Members of IAB Poland <ul><li>Portals </li></ul><ul><li>Ad networks </li></ul><ul><li>Vortals </li></ul><ul><li>Classified&yellow pages sites </li></ul><ul><li>Media houses </li></ul><ul><li>Publishers </li></ul><ul><li>Broadcasters </li></ul><ul><li>Social platforms </li></ul><ul><li>Service providers </li></ul><ul><li>Interactive agencies </li></ul><ul><li>… but not yet Advertisers </li></ul>
  6. 7. Members 114 members now!
  7. 8. IAB Poland structure General Assembly – 13 members, fees 10-20K euros per year Onet.pl (TV holding - TVN) Wp.pl (Orange – France Telecom) Interia.pl (Bauer - publisher) Gazeta.pl/Agora (publisher) IDMNet (ad network) ARBO Interactive (ad network) Ad.Net (ad network) Redefine (TV – Polsat) Axel Springer (publisher) iTVP (national TV) PolskaPresse (Passauer Neue Presse – publisher) Gemius (research provider) Nasza-klasa.pl (social network)
  8. 9. IAB Poland team Jarek – General Director Patrycja – Project Manager Anna – Account Manager Jacek – Task Force Coordinator Ania – Education Projects Coordinator ??? – Office Assistant
  9. 10. Association landscape in Poland Number of Google links *: IAB Poland – 63.400 Chamber of commerce of press publishers – 32.900 Pro Marka (WFA) – 12.200 DMA – 6.760 Association of Advertising Agencies – 6.690 * Search done on Google.pl , May15 th 2009,16.00H
  10. 11. IAB Poland - activities IAB/PwC AdEx CreativeEx Forum IAB MIXX Awards IAB Conferences IAB Update IAB Showcase Partnership events: Mediatrendy, Impactor, IDG, Annual report and media activities
  11. 12. IAB Polska – taskforces <ul><li>Display standards </li></ul><ul><li>E-mail marketing </li></ul><ul><li>SEM </li></ul><ul><li>Interactive agencies </li></ul><ul><li>Performance marketing </li></ul><ul><li>Social networks </li></ul><ul><li>Behavioral targeting </li></ul><ul><li>WoMM </li></ul><ul><li>Video online </li></ul><ul><li>Usability </li></ul>Plans for2009: Advergaming, Classifieds & yellow pages, Reasearch, Adserving
  12. 13. IAB Polska – education projects University partnership programme: 3 years plan – 30 cooperated interactive marketing programmes
  13. 14. IAB Polska – communication <ul><li>www: iabpolska.pl </li></ul><ul><li>Microblog: iabpolska.blip.pl </li></ul><ul><li>Blog: blogiab.pl </li></ul><ul><li>Goldenline (local LinkedIn): IAB Polska </li></ul><ul><li>Youtube: youtube.com/user/IABPolska </li></ul><ul><ul><ul><ul><ul><li>Events websites: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>iabkonferencje.pl </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>iabupdate.pl </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>forumiab.pl </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>mixx-awards.pl </li></ul></ul></ul></ul></ul>
  14. 15. IAB Poland – cooperation <ul><li>Trade organisations we work close to: </li></ul><ul><li>Association of Advertising Agencies - Direct Marketing Association </li></ul><ul><li>International Advertising Association </li></ul><ul><li>Związek Stowarzyszeń Rada Reklamy – (EASA Alliance member) </li></ul><ul><li>- ProMarka – Advertisers Association </li></ul><ul><li>- Polskie Stowarzyszenie Producentów Kosmetyków i Środków Czystości „Czyste piękno” </li></ul>
  15. 16. IAB Polska – public affairs - Self-regulation process: Guidelines, Best practices and Standards - Lobbing and Legislation support: URT, Prawo Prasowe, UŚUDE (retencja)
  16. 17. Thank you. More information on IAB Poland at: www.iabpolska.pl iabpolska.blip.pl blogiab.pl iabkonferencje.pl iabupdate.pl forumiab.pl mixx-awards.pl And : IAB Polska on Goldenline.pl
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