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Iab Poland
 

Iab Poland

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Role of IAB Poland in development of the interactive market.

Role of IAB Poland in development of the interactive market.

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    Iab Poland Iab Poland Presentation Transcript

    • Role of IAB Poland in development of the interactive market. Jarosław Sobolewski, General Director
    • Market overview
      • 15 million internet users (36 million citizens)
      • Low broadband penetration
      • Adspend of more than 200 million euros in 2008 *
      • Around 10% of all media adspend
      • Internet is medium nr.2
      • Portals domination
      • No international competition on the market except Google (Ebay, MySpace)
      • * - 2003 – less than 1% of total adspend online
    • Our local mission The most important task for IAB team and members is to stimulate constant growth of interactive share in media spend.
    • We share the vision of all IABs
    •  
    • Members of IAB Poland
      • Portals
      • Ad networks
      • Vortals
      • Classified&yellow pages sites
      • Media houses
      • Publishers
      • Broadcasters
      • Social platforms
      • Service providers
      • Interactive agencies
      • … but not yet Advertisers
    • Members 114 members now!
    • IAB Poland structure General Assembly – 13 members, fees 10-20K euros per year Onet.pl (TV holding - TVN) Wp.pl (Orange – France Telecom) Interia.pl (Bauer - publisher) Gazeta.pl/Agora (publisher) IDMNet (ad network) ARBO Interactive (ad network) Ad.Net (ad network) Redefine (TV – Polsat) Axel Springer (publisher) iTVP (national TV) PolskaPresse (Passauer Neue Presse – publisher) Gemius (research provider) Nasza-klasa.pl (social network)
    • IAB Poland team Jarek – General Director Patrycja – Project Manager Anna – Account Manager Jacek – Task Force Coordinator Ania – Education Projects Coordinator ??? – Office Assistant
    • Association landscape in Poland Number of Google links *: IAB Poland – 63.400 Chamber of commerce of press publishers – 32.900 Pro Marka (WFA) – 12.200 DMA – 6.760 Association of Advertising Agencies – 6.690 * Search done on Google.pl , May15 th 2009,16.00H
    • IAB Poland - activities IAB/PwC AdEx CreativeEx Forum IAB MIXX Awards IAB Conferences IAB Update IAB Showcase Partnership events: Mediatrendy, Impactor, IDG, Annual report and media activities
    • IAB Polska – taskforces
      • Display standards
      • E-mail marketing
      • SEM
      • Interactive agencies
      • Performance marketing
      • Social networks
      • Behavioral targeting
      • WoMM
      • Video online
      • Usability
      Plans for2009: Advergaming, Classifieds & yellow pages, Reasearch, Adserving
    • IAB Polska – education projects University partnership programme: 3 years plan – 30 cooperated interactive marketing programmes
    • IAB Polska – communication
      • www: iabpolska.pl
      • Microblog: iabpolska.blip.pl
      • Blog: blogiab.pl
      • Goldenline (local LinkedIn): IAB Polska
      • Youtube: youtube.com/user/IABPolska
              • Events websites:
              • iabkonferencje.pl
              • iabupdate.pl
              • forumiab.pl
              • mixx-awards.pl
    • IAB Poland – cooperation
      • Trade organisations we work close to:
      • Association of Advertising Agencies - Direct Marketing Association
      • International Advertising Association
      • Związek Stowarzyszeń Rada Reklamy – (EASA Alliance member)
      • - ProMarka – Advertisers Association
      • - Polskie Stowarzyszenie Producentów Kosmetyków i Środków Czystości „Czyste piękno”
    • IAB Polska – public affairs - Self-regulation process: Guidelines, Best practices and Standards - Lobbing and Legislation support: URT, Prawo Prasowe, UŚUDE (retencja)
    • Thank you. More information on IAB Poland at: www.iabpolska.pl iabpolska.blip.pl blogiab.pl iabkonferencje.pl iabupdate.pl forumiab.pl mixx-awards.pl And : IAB Polska on Goldenline.pl