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The Facebook Era

The Facebook Era



A brief overview of Facebook

A brief overview of Facebook



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    The Facebook Era The Facebook Era Presentation Transcript

    • The Facebook EraAnd How You Can BenefitBy Bobby G. Barbour
      Copyright© The Bobby Barbour Group LLC Page 1
    • Topic’s To Be Covered
      • What is Facebook
      • Facebook demographic
      • Why should I create a Facebook account (how can it help me)
      • What is the difference between a profile and a page
      Copyright© The Bobby Barbour Group LLC Page 2
    • What is Facebook
      • Facebook is a Social Network site which was created in February 2004 by Mark Zuckerber with the the help of Dustin Moskovitz, Chris Hughes, and 2 other Harvard student
      • Innitally, the membership was restricted to students of Harvard University and subsequently expanded to other US and Canadian colleges then to European and Asian Colleges (email addresses with .edu)
      • Since September 11, 2006 is has been available for any e-mail address globally, however it only uses English interface
      • As of September 25th 2007 Facebook registered approximatly 42 million active user making face book the second largest social networking site globally after my space
      Copyright© The Bobby Barbour Group LLC Page 3
    • Facebook Demographic
      • Currently the majority of active facebookusere are from the United States and Canada The United States has approximatly 25 million Canada has approximatly 7 million. The closest compeditoran estimated number of active members of only 2.5 million
      • Facebook users nearly equaly distributed among all education levles 21% In High School 28% In College, 22% College Grads, 29% Undeclared
      • Among the active users 4 Million are between the ages of 13 and 18 14 Million are between the ages of 18 and 24, 3 Million are between the ages of 25 and 34 2 Million are between the ages 25 and 54 while less than 1 million are over the age of 55
      • Raleigh Durham which is one of Wired’s Top Tech Towns has just over 200 thousand face book users
      Copyright© The Bobby Barbour Group LLC Page 4
    • Why Should I Create a Facebook Profile
      • Facebook allows you to keep in touch with your old friends and meet new ones. It allows your private and public message options. As well as keep tabs on what your friends do via their news feed. You can find former classmates using the search feature. Allows user groups which let you discuss or chat with others who share your interest
      • Facebook helps you keep people informed about what you do by allowing you to update your status, share your pictures, blog messages and video. It also give you a free way to promote events you are organizing or planning to attend
      • Facebook does all of this while allowing you to maintain your privacy by allowing you to control what people or friends may see and read about you as well as what information they are able to see
      Copyright© The Bobby Barbour Group LLC Page 5
    • Facebook Profile v. Facebook PageThere is a Difference!
      • Facebook Profile: This is strictly for humans. Hey that’s you! You’re putting your “Face” on Facebook! It’s your picture! It’s your name! It’s your profile! Posting this information makes it easy for you to connect with your fiends. You’re posting your status updates, videos, pictures, sending messages, writing on walls, and socializing with the Facebook environment
      • Facebook Fan Page: Now that you have a Facebook profile use it to create a Fan Page for your business. This is where you can post business information: events videos, photos, specials, promos, and encourage your fans to post testimonials and help spread your business stories. A Facebook fan page can help a business find it’s best customers or prospect. The business can then energize its best customers or prospects to engage in word-of-mouth marketing. Further, a fan page can also be a place where customers and prospects can support each other.
      Copyright© The Bobby Barbour Group LLC Page 6
    • Facebook Profile v. Facebook PageThere is a Difference! Cont.
      • That alone is pretty powerful but wait There’s More! A Facebook fan page also let’s you track metrics , so that you’ll know the number of visitors to your fan page and the demographic data which allows you more effectively adapt to your target demographic market. You can also incorporate reviews, events, notifications and more into your Facebook Fan Page
      • A Facebook fan page may make a great deal of sense to your however it depends mostly on how ready your audience is to participate and your business objectives .
      Copyright© The Bobby Barbour Group LLC Page 7
    • Closing A Few Key Fact
      Did you Know!
      • More than 200 million active users
      • More than 20 million users update their status at least once each day
      • More than 850 million photos uploaded to the site each month
      • More than 8 Million videos uploaded each month
      • More than 1 Billion pieces of content (web links, news stories, blog post, notes, photos ect.) shared each week
      • More than 2.5 million events created each month
      • More than 25 million active user groups exist on the site
      Copyright© The Bobby Barbour Group LLC Page 8
    • Questions?
      Copyright© The Bobby Barbour Group LLC Page 9