The New Zealand Fitness Industry
To expand or not to expand...
That is the question...
Does New Zealand’s fitness industry
hold the key to Fit ‘N’ Well’s future?
By Brittany Gardner 1287779
The Background Info:
Three main factors to consider in New
Zealand’s society is:
Obesity Niche Membership
To gain an advantage in the fitness
industry is to offer something that no
other gym has to offer.
Such as exercises for Mothers and Babies or Housewives.
The Australian environment
is completely different to
the New Zealand lifestyle...
Many New Zealanders
work long hours and are
unmotivated or reluctant
to join a gym in their spare
Leading to images like...
Because of... As well as... In addition to...
Obesity: The BIG Issue
• New Zealand has a rate of obesity over 12% higher than the median
of all of the countries combined.
• One in three New Zealanders are overweight and one in four are
• In children, one in five are overweight and one in twelve are obese.
‘Mother and Child’
unique for a specific
Creating or improving a niche market
would be a valuable asset to any company.
Memberships and Competition
• The New Zealand fitness industry alone
has an annual turnover of over $250
• Only 8-10% of the population are
members of Fitness Centres.
• 178 fitness locations catering for
different needs in Auckland
• Bill and Shirley want to want to expand
into the New Zealand fitness industry.
But what should they do?
They have two choices. Either stay where they are or move
their company into unknown territory.
Does Fit ‘N’ Well expand into New Zealand? Or do they stay in
Australia for the time being?
I would advise against the move into New Zealand due to the many
hindering factors in the New Zealand society to date. To find out
more, read “THE NEW ZEALAND FITNESS INDUSTRY Business Report”