The history of public relations

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The history of public relations

  1. 1. “ The History of Public Relations”* Brad Gangnon PR Cases 2010 Sept 13 Ch. 2 Lattimore, Baskin, Heiman, and Toth Public Relations: Profession and Practice
  2. 2. Rhetoricians and Press Agents <ul><li>Rhetoricians/Public Speaking Teachers </li></ul><ul><ul><li>Gorgias </li></ul></ul><ul><ul><ul><li>“ foster persuasive skills” (p. 20) </li></ul></ul></ul><ul><li>Press Agentry </li></ul><ul><ul><li>P. T. Barnum </li></ul></ul><ul><ul><ul><li>P romoting through imagination in the mass media (originally newspapers printed on a press) </li></ul></ul></ul>
  3. 3. Propaganda <ul><li>17th Century </li></ul><ul><ul><li>Congregatio de Propaganda (congregation for propagating the faith) </li></ul></ul><ul><ul><li>Roman Catholic Church </li></ul></ul><ul><ul><li>Gave us the term propaganda </li></ul></ul><ul><ul><ul><li>Presenting one sided arguments to influence </li></ul></ul></ul>
  4. 4. Journalistic and Publicity Traditions <ul><li>George Michaelis — Boston </li></ul><ul><li>Ivy Ledbetter Lee — New York </li></ul><ul><li>Baer and Associates — Coal Miners </li></ul><ul><li>Not for profits and social movements </li></ul><ul><li>Early Corporate Communication Departments </li></ul><ul><ul><li>AT&T 1883 Theodore Vail </li></ul></ul>
  5. 5. Persuasive Campaign Tradition <ul><li>The Creel Committee </li></ul><ul><ul><li>Public Opinion and Propaganda </li></ul></ul><ul><ul><li>The Social Scientific Model </li></ul></ul><ul><ul><ul><li>Harold Lasswell </li></ul></ul></ul><ul><li>Edward Bernays </li></ul><ul><ul><li>Nephew of Sigmund Freud </li></ul></ul><ul><ul><li>Crystallizing Public Opinion </li></ul></ul><ul><ul><li>Creating circumstances and events </li></ul></ul>
  6. 6. Relationship Building/2 Way Communication <ul><li>Arthur Page </li></ul><ul><ul><li>6 Principles </li></ul></ul><ul><ul><ul><li>Truth, Proof in Action, Listen, Manage for tomorrow, act important, good sense of humor </li></ul></ul></ul><ul><li>Harold Burson </li></ul><ul><ul><li>4 Elements of an Agency </li></ul></ul><ul><ul><ul><li>D edicated employees, family atmosphere, corporate culture of growth, and leader in multimedia </li></ul></ul></ul>
  7. 7. The Global Information Society <ul><li>N ew Stakeholders </li></ul><ul><li>I n ternet </li></ul><ul><li>Global Communication Demands </li></ul><ul><li>Proliferating Communication Channels </li></ul>

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