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Survey Research
Survey Research
Survey Research
Survey Research
Survey Research
Survey Research
Survey Research
Survey Research
Survey Research
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Survey Research

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A guest lecture on doing survey based research to a senior level research course in Economics.

A guest lecture on doing survey based research to a senior level research course in Economics.

Published in: Education, Business, Technology
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Transcript

  • 1. Doing Survey Research Some Background and Suggestions
  • 2. Why do survey research?
    • To understand a phenomenon
      • Communication
        • Touch avoidance
        • Speech anxiety
      • Economics
        • Student budgeting behaviors
        • Credit card use
  • 3. Ways to prepare surveys
      • Reinard suggests three general ways to develop actual surveys
        • Using surveys from reference or resource works
          • Often costs associated
          • MBTI
        • Using surveys from (recently) published research
          • Touch Avoidance Measure
        • Generating surveys by one’s self
  • 4. Touch Research
    • RQ: Does sexual orientation effect same sex and cross sex touch avoidance?
      • Sexual orientation measured from a modified (abridged) sexual fantasy and experience scale
      • Touch Avoidance measured by modif ied Andersen’s Touch Avoidance Measure
  • 5. Advantages of touch research
    • All measures deemed valid and reliable at beginning of research
    • Supported by a nationally recognized scholar s at different institution s
    • Fairly simple statistical options: Correlation and/or analysis of variance
  • 6. Disadvantages of Touch Project
    • Supervision of revision of measures by University of Chicago
    • Cost for rights to conduct research
  • 7. Activism Research
    • Developed a survey from reading narrative accounts
    • Establishing face validity
    • Length issues
      • Split half-reliability
      • Forms A & B
  • 8. Demographic Issues of Bias
    • Do the demographic categories match the target population?
      • Marriage vs. Relationship Status
      • Age groupings
    • Are the categories meaningful to the respondents?
      • Asian and Pacific Islander
      • Protestant; Christian; Jew
  • 9. Construction issues of bias
    • Polarity and direction
      • All affirmatively worded questions would support hypothesis
    • Clumping of concepts
      • Perceived positive issues clumped together
      • The first half all agree; second half disagree

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