Survey Research

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A guest lecture on doing survey based research to a senior level research course in Economics.

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Survey Research

  1. 1. Doing Survey Research Some Background and Suggestions
  2. 2. Why do survey research? <ul><li>To understand a phenomenon </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><ul><li>Touch avoidance </li></ul></ul></ul><ul><ul><ul><li>Speech anxiety </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul><ul><ul><ul><li>Student budgeting behaviors </li></ul></ul></ul><ul><ul><ul><li>Credit card use </li></ul></ul></ul>
  3. 3. Ways to prepare surveys <ul><ul><li>Reinard suggests three general ways to develop actual surveys </li></ul></ul><ul><ul><ul><li>Using surveys from reference or resource works </li></ul></ul></ul><ul><ul><ul><ul><li>Often costs associated </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MBTI </li></ul></ul></ul></ul><ul><ul><ul><li>Using surveys from (recently) published research </li></ul></ul></ul><ul><ul><ul><ul><li>Touch Avoidance Measure </li></ul></ul></ul></ul><ul><ul><ul><li>Generating surveys by one’s self </li></ul></ul></ul>
  4. 4. Touch Research <ul><li>RQ: Does sexual orientation effect same sex and cross sex touch avoidance? </li></ul><ul><ul><li>Sexual orientation measured from a modified (abridged) sexual fantasy and experience scale </li></ul></ul><ul><ul><li>Touch Avoidance measured by modif ied Andersen’s Touch Avoidance Measure </li></ul></ul>
  5. 5. Advantages of touch research <ul><li>All measures deemed valid and reliable at beginning of research </li></ul><ul><li>Supported by a nationally recognized scholar s at different institution s </li></ul><ul><li>Fairly simple statistical options: Correlation and/or analysis of variance </li></ul>
  6. 6. Disadvantages of Touch Project <ul><li>Supervision of revision of measures by University of Chicago </li></ul><ul><li>Cost for rights to conduct research </li></ul>
  7. 7. Activism Research <ul><li>Developed a survey from reading narrative accounts </li></ul><ul><li>Establishing face validity </li></ul><ul><li>Length issues </li></ul><ul><ul><li>Split half-reliability </li></ul></ul><ul><ul><li>Forms A & B </li></ul></ul>
  8. 8. Demographic Issues of Bias <ul><li>Do the demographic categories match the target population? </li></ul><ul><ul><li>Marriage vs. Relationship Status </li></ul></ul><ul><ul><li>Age groupings </li></ul></ul><ul><li>Are the categories meaningful to the respondents? </li></ul><ul><ul><li>Asian and Pacific Islander </li></ul></ul><ul><ul><li>Protestant; Christian; Jew </li></ul></ul>
  9. 9. Construction issues of bias <ul><li>Polarity and direction </li></ul><ul><ul><li>All affirmatively worded questions would support hypothesis </li></ul></ul><ul><li>Clumping of concepts </li></ul><ul><ul><li>Perceived positive issues clumped together </li></ul></ul><ul><ul><li>The first half all agree; second half disagree </li></ul></ul>

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