Rhetoric In Popular Culture

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Presentation about rhetoric and popular culture for an undergraduate classroom.

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Rhetoric In Popular Culture

  1. 1. Rhetoric in Popular Culture Barry Brummett
  2. 2. Communication Models (212) <ul><li>Eurocentric Models </li></ul><ul><ul><li>Sender to receiver </li></ul></ul><ul><ul><li>Senders intention of meaning important </li></ul></ul><ul><ul><li>Shared process </li></ul></ul><ul><li>Afrocentric Models (Assante) </li></ul><ul><ul><li>Caller initiates act to chorus </li></ul></ul><ul><ul><li>Chorus helps create meaning of message </li></ul></ul><ul><ul><li>Unity between caller and listener(s) </li></ul></ul>
  3. 3. Definition of Rhetoric <ul><li>“the ways in which signs influence people” (4) </li></ul><ul><li>Rhetorical power-”the ability to control . . . meanings” (4) </li></ul><ul><li>“An ideology or consciousness is an interrelated system of meanings …” (25). </li></ul>
  4. 4. Tradition vs. Mass Media <ul><li>4 Features/Text </li></ul><ul><ul><li>Verbal </li></ul></ul><ul><ul><ul><li>Words dominate </li></ul></ul></ul><ul><ul><li>Expositional </li></ul></ul><ul><ul><ul><li>Linear argument </li></ul></ul></ul><ul><ul><li>Discrete </li></ul></ul><ul><ul><ul><li>Special time and place </li></ul></ul></ul><ul><ul><li>Hierarchical </li></ul></ul><ul><ul><ul><li>POWER to/of speaker </li></ul></ul></ul><ul><li>Mediated Texts </li></ul><ul><ul><li>Nonverbal </li></ul></ul><ul><ul><ul><li>Word and image </li></ul></ul></ul><ul><ul><li>Metonymic and narrative </li></ul></ul><ul><ul><ul><li>Reduction to key </li></ul></ul></ul><ul><ul><ul><li>story </li></ul></ul></ul><ul><ul><li>Diffuse texts </li></ul></ul><ul><ul><ul><li>Related together </li></ul></ul></ul><ul><ul><li>Democratic </li></ul></ul><ul><ul><ul><li>Multiple interpretations </li></ul></ul></ul>
  5. 5. The Theory of Signs <ul><li>According to C.S. Peirce, signs cause audiences to think of something other than the sign itself (Brummett 6) </li></ul><ul><li>Three big words </li></ul><ul><ul><li>Signifier—the placeholder (word; image) </li></ul></ul><ul><ul><li>Signifies—the referent </li></ul></ul><ul><ul><li>Signification—the process of meaning </li></ul></ul>
  6. 6. 3 Kinds of Signs <ul><li>Index </li></ul><ul><ul><li>Cause and association </li></ul></ul><ul><ul><li>Penis male; vagina female </li></ul></ul><ul><li>Iconic </li></ul><ul><ul><li>Resemblance </li></ul></ul><ul><ul><li>Dresses=female; tuxedo=male </li></ul></ul><ul><li>Symbolic </li></ul><ul><ul><li>Agreement </li></ul></ul><ul><ul><li>Feminine pronoun=she </li></ul></ul>
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