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Pr tactics
 

Pr tactics

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    Pr tactics Pr tactics Presentation Transcript

    • PR Tactics Brad Gangnon PR Cases 2010 Sept 20
    • 3 Categories of Tactics
      • Advertising (Paid Media)
        • Purchased space or time in external media outlet
      • Mediated Publicity (Free Media)
        • Information delivered through existing mass media channels
      • Direct Publicity
        • Information delivered in media created or controlled by the client or pr agency