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Persuasion Overview

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A quick overview to guide the transition from rhetorical (humanistic) approaches to psychosocial (social scientific) approaches to persuasion

A quick overview to guide the transition from rhetorical (humanistic) approaches to psychosocial (social scientific) approaches to persuasion


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Transcript

  • 1. Persuasion: Humanities vs. Social Sciences Interlude between Narrative and Social Judgment Theory 2009.11.24
  • 2. 7 Traditions of Communication
    • Rhetorical
    • Psychosocial
    • Semiotic
    • Socio-Cultural
    • Critical
    • Phenomenological
    • Cybernetic
  • 3. Humanities
    • The Rhetorical Tradition
      • Sophists
      • Aristotle
      • Roman
      • Belle Lettres
      • Elocution
    • The Semiotic Tradition
  • 4. Social Sciences
    • The Psychosocial Tradition
      • Psychology
        • Freud
        • Jung
      • Sociology
        • Weber
        • Lippman
    • The Cybernetic Tradition
  • 5. Persuasion Defined
    • “ It is the process of guiding people and oneself toward the adoption of an idea, attitude, or action by rational and symbolic ( … ) means. ” Persuasion-Wikipedia
  • 6. Rhetorical Studies v Psychosocial
    • F ocus on analysis of messages
    • Speakers
    • Types of Texts
    • Types of Proof
    • Focus on receivers of messages
    • Audience
    • Processing
    • Effects
  • 7. Rhetoric
    • Dramatism
      • Life is drama
      • Pentad: Act, Scene, Agent, Agency, Purpose
    • Narrative
      • People are storytellers
      • 2 main elements: Coherence and Fidelity
  • 8. Psychosocial
    • Social Judgment Theory
      • A cceptance, rejects, noncommitment
    • Elaboration Likelihood Method
      • Central and peripheral processing
    • Cognitive Dissonance Theory
      • B ehavior modification or attitude change