Minnesota Political Campaigns Blending Grassroots with Political Campaign Communication
The Open Society (Ch. 2) <ul><li>“The essence of democracy is that power is shared by a variety of citizens who are, at va...
Freedom  <ul><li>“Freedom’s just another word for nothing left to lose” (Kris Kristofferson “Me & Bobby McGee”) </li></ul>...
The Political Campaign  <ul><li>Pfau and Parrott </li></ul><ul><ul><li>Person oriented </li></ul></ul><ul><ul><ul><li>Cand...
The Grassroots Model  Fig. 9.1 p. 240 <ul><li>Research </li></ul><ul><li>Targeting </li></ul><ul><li>Sensitizing </li></ul...
Preprimary/Precaucus Stage  <ul><li>Preprimary </li></ul><ul><ul><li>Define image </li></ul></ul><ul><ul><li>Positions on ...
Primary/Endorsing Convention <ul><li>Strong Primary </li></ul><ul><ul><li>Engages opponents </li></ul></ul><ul><ul><li>Res...
Conventions/Weak Primary <ul><li>Conventions </li></ul><ul><ul><li>Rituals to legitimate </li></ul></ul><ul><ul><li>Affirm...
General Election <ul><li>Reinforce Image  </li></ul><ul><li>Contrast to opponent; compare to the people re: issues </li></...
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Minnesota Political Campaigns

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This powerpoint describes the caucus and convention process of political communication in MN. Draws contrasts to models often taught on a strong primary model.

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Minnesota Political Campaigns

  1. 1. Minnesota Political Campaigns Blending Grassroots with Political Campaign Communication
  2. 2. The Open Society (Ch. 2) <ul><li>“The essence of democracy is that power is shared by a variety of citizens who are, at various times, both the initiators and recipients of influence” (28). </li></ul><ul><ul><li>What is a citizen? </li></ul></ul><ul><ul><li>How have each of us initiated influence? </li></ul></ul>
  3. 3. Freedom <ul><li>“Freedom’s just another word for nothing left to lose” (Kris Kristofferson “Me & Bobby McGee”) </li></ul><ul><ul><li>Citizens make real choices </li></ul></ul><ul><ul><li>Free discussion, including dissent </li></ul></ul><ul><ul><li>Responds to public opinion </li></ul></ul><ul><ul><li>Freedom of Information Act </li></ul></ul>
  4. 4. The Political Campaign <ul><li>Pfau and Parrott </li></ul><ul><ul><li>Person oriented </li></ul></ul><ul><ul><ul><li>Candidate </li></ul></ul></ul><ul><ul><ul><li>Perhaps opponent </li></ul></ul></ul><ul><ul><li>Specific time frame </li></ul></ul><ul><ul><li>Multiple Media </li></ul></ul><ul><ul><ul><li>Speeches </li></ul></ul></ul><ul><ul><ul><li>Debates </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><li>Trent and Friedenberg </li></ul><ul><ul><li>The Presidential or Strong Primary Model </li></ul></ul><ul><ul><ul><li>Preprimary </li></ul></ul></ul><ul><ul><ul><li>Primary </li></ul></ul></ul><ul><ul><ul><li>Nominating Convention </li></ul></ul></ul><ul><ul><ul><li>General election </li></ul></ul></ul>
  5. 5. The Grassroots Model Fig. 9.1 p. 240 <ul><li>Research </li></ul><ul><li>Targeting </li></ul><ul><li>Sensitizing </li></ul><ul><li>Recruitment </li></ul><ul><li>Activation </li></ul><ul><li>Follow up/Maintenance </li></ul><ul><li>Public Referendum </li></ul>
  6. 6. Preprimary/Precaucus Stage <ul><li>Preprimary </li></ul><ul><ul><li>Define image </li></ul></ul><ul><ul><li>Positions on issues </li></ul></ul><ul><ul><li>Viability </li></ul></ul><ul><ul><li>Legitimacy </li></ul></ul><ul><li>Precaucus </li></ul><ul><ul><li>Targeting audiences </li></ul></ul><ul><ul><li>Sensitizing to issues </li></ul></ul><ul><ul><li>Legitimacy </li></ul></ul><ul><ul><li>Viability </li></ul></ul>
  7. 7. Primary/Endorsing Convention <ul><li>Strong Primary </li></ul><ul><ul><li>Engages opponents </li></ul></ul><ul><ul><li>Responds to attacks </li></ul></ul><ul><ul><li>Generate support </li></ul></ul><ul><ul><li>Motivate volunteers </li></ul></ul><ul><li>Endorsing Convention </li></ul><ul><ul><li>Rituals to legitimate </li></ul></ul><ul><ul><li>Affirmation of viability </li></ul></ul><ul><ul><li>Party unity </li></ul></ul>
  8. 8. Conventions/Weak Primary <ul><li>Conventions </li></ul><ul><ul><li>Rituals to legitimate </li></ul></ul><ul><ul><li>Affirmation of viability </li></ul></ul><ul><ul><li>Party unity </li></ul></ul><ul><li>Primary </li></ul><ul><ul><li>Engages opponents </li></ul></ul><ul><ul><li>Responds to attacks </li></ul></ul><ul><ul><li>Generate support </li></ul></ul><ul><ul><li>Motivate volunteers </li></ul></ul>
  9. 9. General Election <ul><li>Reinforce Image </li></ul><ul><li>Contrast to opponent; compare to the people re: issues </li></ul><ul><li>Respond to attacks </li></ul><ul><li>Motivation </li></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>GOTV </li></ul></ul>
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