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getting to
the try
    by Brandon Gadoci
   Senior UX Consultant
   Improving Enterprises
         June 1, 2012
I’VE
  Always
BEEN BADASS
BOOM
THIS OF COURSE
IS UNTRUE

Born 1978
RICHIE
SANCHO
I was good at

sports
8thME
 GRADE
 Height: 4’ 11” Weight: 105
I DRESSED UP LIKE
MICHAEL JACKSON
AND DANCED IN THE
TALENT SHOW.
I WANT TO MAKE STUFF
I MET HER &
EVERYTHING
    CHANGED
WEALTH
   MANAGEMENT   ME




I HIT EJECT
I BECAME
A DAD
I became a Dad again
this
is my
life
GET IN THE              LAUNCH WEB APP:
                        RATE & REVIEW
                                               ATTEND WEDDINGS
                                               TRAVEL
                        FINANCIAL ADVISORS VACATION
BEST SHAPE OF                                  DR APPOINTMENTS
                        SELF PUBLISH FREELANCE SUNDAY DINNERS
MY LIFE A BOOK                       FIVE BIG
                                     WEBSITES
                                               CHURCH
                                               LUNCHES
                                                   LAUNCH WEB APP:




                                         MARRIED
LAUNCH WEB APP:

WODSTACK
TRACK YOUR CROSSFIT WORKOUTS                       TASKK
                                                   TASK MANAGEMENT THAT TELLS
                  LEARN
LEARN CSS                      STAYJOB!            YOU WHAT TO DO NEXT




RUBY              Re-learn
                               & KEPT MY
                                                   QUIT DIPPING
ON RAILS          HTML                             TOBACCO
ILED
FABEETLE
    FA
BOOK500 COPIES SOLD IN LAST YEAR

                     1.5 years old



WODSTACK             3000+ Users
                     30k workouts recorded
                     10 signups a day
                     $0 Revenue


       2 months old



TASKK
       900 users (200 active)
       Plenty of Press
       Angel Investment
       Very close to revenue
70%                 Have not created revenue
                    generating business



84%       Have an idea




60%       Have not started
          working on it yet
                                               30%
                                               Have created
Excuses                                        revenue generating
                                               business
50%                    Not Enough Time

37%              Not sure where to start

37%              Not sure if good idea

25%          Scared

25%          Don’t have skills
‣ GETTING UNCOMFORTABLE
 TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY
 MANAGING YOUR TIME

‣ STAYING MOTIVATED
WAIT!
Write down your idea
GETTING
UNCOMFORTABLE
“It's about how hard you can
get hit and keep moving
forward. How much you can
take and keep moving forward.
That's how winning is done!“
oxDro CH ol
         CR
 ula


          GIG CH
           UN
    r




            BoxDr
        Sho
    InpSlar
             ACR
             ShUo
               p
        u
Cloud hop
                 Npo
             InS

                  Sho
                  o
  Neoc l


                                    p
                                               Filter ideas based on
    ACiou
       t ve d   hop                            actual market

                     a
                      poo
            Molsh                              opportunity.
          o Active

                          la
Clo udole         Mol                              ‣   # of potential customers

                      sh                           ‣   $ they spend

      Clou  doleo                                  ‣
                                                   ‣
                                                       Room for innovation?
                                                       Will they pay for it?

                    Warning: If your idea’s
              greatness depends on being
               first to market...don’t do it.

                                               ThisOneHQ.com
                                               This one has potential
Skills needed to start ThisOneHQ.com


Skills I have                         Skills I don’t have but need
HTML                                    Programming
CSS                                     Deploying a web application
Visual Design                           Raising money
                                        Linux
                                        Copywriting
                                        Javascript
Skills needed to start ThisOneHQ.com


Skills I have                           Skills I don’t have
                                        Things I will learn
HTML
CSS                                     Programming
Visual Design                           Deploying a web application
                                        Raising money
                                        Linux
                                        Copywriting
                                        Javascript
CODE SCHOOL
STACK EXCHANGE
Quora
DON’T BUILD
  A TEAM!
    Yet.
>
MOMENTUM IDEAS
PantsChair
Pants that become a chair
   when you sit down.




                Mentioned on The Office
      To be featured on QVC’s “Gag Gifts” segment
           Website has taken 1435 pre-orders
WODstack
Momentum
Momentum
    100
Time to Action




        75



        50



        25



            0          Momentum
                 1                3   4
Fabeetle   WODstack   Taskk


Potential?     Yes        No        Yes


Could I do
enough?        No         Yes       Yes


Momentum?      No         Yes       Yes


                                   Fingers
Status        Failed      Meh
                                   Crossed
‣ GETTING UNCOMFORTABLE
 & CREATING MOMENTUM

    1. Filter your ideas

    2. Challenge what you can do

    3. Evaluate potential momentum
‣ GETTING UNCOMFORTABLE
 TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY
 MANAGING YOUR TIME

‣ STAYING MOTIVATED
70%                Have not created revenue
                    generating business



 84%      Have an idea




 60%      Have not started
          working on itsurvey
                the yet
                                                30%
                [insert slide about how respondents to
                          said that they didn’t have
                                               Have created
Excuses
                enough time.]                  revenue generating
50%                 Not Enough Time             business

37%           Not sure where to start

37%           Not sure if good idea

25%        Scared

25%        Don’t have skills
Work expands so as
  to fill the time
 available for its
   completion.
      Parkinson’s Law
“We all have to feel we have
a full plate. If we didn’t feel
this way, then we would
have to admit that we’re
not willing to do more.”
Brandon Gadoci
The Magic List
Yea I just quoted myself.
“     BE HERE EARLY
      AND STAY LATE
Picture of Rick Wilcoxen
                           ”
Our human nature about work
  1. We will complicate our work
  2. We have to feel busy
  3. We think it’s the way to get ahead
  4. We have more to do than ever
The middle class is under siege like never before, and the future appears dismal.
People are no longer being taken care of—pensions are gone; 401(k)s have been
sliced in half; and it’s hard to see where to go from here. You might be the
hardworking secretary, the one with institutional knowledge, the person who has
given so much and deserves security and respect. And while you might deserve
these things, your tenure is no guarantee that you’re going to get them.


Suddenly, quite suddenly in the scheme of things, it seems
like the obedient worker bought into a sucker’s deal. The
educated, hardworking masses are still doing what they’re
told, but they’re no longer getting what they deserve. This
situation presents a wonderful opportunity.
Godin, Seth (2010-01-19). Linchpin: Are You Indispensable? (pp. 4-5). Penguin Group. Kindle Edition.
HOW TO FIGHT BACK
1. Work in where you can in productive,
   sessions on the right things
2. Have good tools
3. Be an jerk about your time
DAY PART                                DISTRACTION                           ACTUAL WORK TIME
7:00 AM Wake up                           Kids Crying / Answering Questions           None
8:00 AM Kids to school
8:30 AM Arrive at coffee shop                                                 Maybe 3 hours if lucky
                                            Incoming Emails and meetings



11:30 AM Take daughter to doctor                     Crying Kids                      None

1:00 PM Back to coffee shop/office                                             Maybe 3 hours if lucky
                                            Incoming Emails and meetings



4:30 PM Workout                                    Heavy Weights                      None

5:30 PM Dinner                            Kids Crying / Answering Questions           None

5:30 PM Park/Ice Cream                            Being a good dad                    None

7:30 PM Baths                             Kids Crying / Answering Questions           None

8:30 PM Books and Bed                             Being a good dad                    None

9:30 PM Potty and Bed                                                                30 mins

10:30 PM Bad Dreams                                  Kids Crying                     30 mins

11:30 PM Kids go to bed and dad works                                                2 hours
do work
 Insert crossfit pic of someone looking a the bar or picking it up




Progress over Perfection
HAVE GOOD
TOOLS
Campfire




Campfire
campfirenow.com
Skitch
 skitch.com
workflowy.com
taskk
How Taskk Works
  Users create lists and then add
time-estimated tasks to those lists
How Taskk Works
Users drag and drop lists and tasks in priority order


Lists

   Personal
                              List: Work
   Work
                                  File TPS Report
   Side Project
                                 Analyze Competition
   Education
                                 Create Flowchart
   Family Trip
                                 Redo Presentation
   Taxes
                                 Change Email Signature
   Wife’s Birthday

   Holiday Planning
How Taskk Works
                  This also established task.priority


Lists

   Personal            list.position = 1
                                           List: Work
   Work
                                               File TPS Report        task.position = 1
   Side Project        list.position = 3
                                              Analyze Competition
   Education           list.position = 4
                                              Create Flowchart        task.position = 3
   Family Trip         list.position = 5
                                              Redo Presentation       task.position = 4
   Taxes               list.position = 6
                                              Change Email Signature task.position = 5
   Wife’s Birthday     list.position = 7

   Holiday Planning    list.position = 8
How Taskk Works
This establishes an integrated task pipeline,
   across all lists, ordered by task.priority
                          Task Pipeline
          Write Thank you cards

          File TPS Report

          Analyze Competition

          Create Flow Chart

          Redo Presentation

          Open Twitter Account

          Create Flyers

          Buy Supplies

          Write Manifesto
How Taskk Works
Users then enter hours available to work
            on their Calendar
Keynote &
Keynote Kung Fu
   keynotekungfu.com
Google Hangout




Google Hangout
YOU
NEED
TO BE A
JERK
‣ GETTING UNCOMFORTABLE
 TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY
 MANAGING YOUR TIME

‣ STAYING MOTIVATED
Staying motivated
eat good
  food
   Eat Right
Sleep*
         Sleep
SUNLIGHT
Fitness
Relationships
Take
Chances
Hope
Wins
              Activity


Momentum   Progress
‣ GETTING UNCOMFORTABLE
 TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY
 MANAGING YOUR TIME

‣ STAYING MOTIVATED
Getting to the try
‣   Filter your ideas
‣   Challenge what you can do
‣   Evaluate Momentum
‣   Work in small productive sessions
‣   Have good tools
‣   Be a jerk
‣   Eat right
‣   Sleep, get sunlight and workout
‣   Take chances
‣   Build Hope
‣   Get quick wins

                                    Gadoci.me
@bgadoci

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Getting to-the-try

  • 1. getting to the try by Brandon Gadoci Senior UX Consultant Improving Enterprises June 1, 2012
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 9. THIS OF COURSE IS UNTRUE Born 1978
  • 11. I was good at sports
  • 12. 8thME GRADE Height: 4’ 11” Weight: 105
  • 13. I DRESSED UP LIKE MICHAEL JACKSON AND DANCED IN THE TALENT SHOW.
  • 14. I WANT TO MAKE STUFF
  • 15. I MET HER & EVERYTHING CHANGED
  • 16.
  • 17. WEALTH MANAGEMENT ME I HIT EJECT
  • 19. I became a Dad again
  • 21. GET IN THE LAUNCH WEB APP: RATE & REVIEW ATTEND WEDDINGS TRAVEL FINANCIAL ADVISORS VACATION BEST SHAPE OF DR APPOINTMENTS SELF PUBLISH FREELANCE SUNDAY DINNERS MY LIFE A BOOK FIVE BIG WEBSITES CHURCH LUNCHES LAUNCH WEB APP: MARRIED LAUNCH WEB APP: WODSTACK TRACK YOUR CROSSFIT WORKOUTS TASKK TASK MANAGEMENT THAT TELLS LEARN LEARN CSS STAYJOB! YOU WHAT TO DO NEXT RUBY Re-learn & KEPT MY QUIT DIPPING ON RAILS HTML TOBACCO
  • 22. ILED FABEETLE FA BOOK500 COPIES SOLD IN LAST YEAR 1.5 years old WODSTACK 3000+ Users 30k workouts recorded 10 signups a day $0 Revenue 2 months old TASKK 900 users (200 active) Plenty of Press Angel Investment Very close to revenue
  • 23. 70% Have not created revenue generating business 84% Have an idea 60% Have not started working on it yet 30% Have created Excuses revenue generating business 50% Not Enough Time 37% Not sure where to start 37% Not sure if good idea 25% Scared 25% Don’t have skills
  • 24. ‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED
  • 27. “It's about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That's how winning is done!“
  • 28. oxDro CH ol CR ula GIG CH UN r BoxDr Sho InpSlar ACR ShUo p u Cloud hop Npo InS Sho o Neoc l p Filter ideas based on ACiou t ve d hop actual market a poo Molsh opportunity. o Active la Clo udole Mol ‣ # of potential customers sh ‣ $ they spend Clou doleo ‣ ‣ Room for innovation? Will they pay for it? Warning: If your idea’s greatness depends on being first to market...don’t do it. ThisOneHQ.com This one has potential
  • 29. Skills needed to start ThisOneHQ.com Skills I have Skills I don’t have but need HTML Programming CSS Deploying a web application Visual Design Raising money Linux Copywriting Javascript
  • 30. Skills needed to start ThisOneHQ.com Skills I have Skills I don’t have Things I will learn HTML CSS Programming Visual Design Deploying a web application Raising money Linux Copywriting Javascript
  • 33. Quora
  • 34. DON’T BUILD A TEAM! Yet.
  • 36. PantsChair Pants that become a chair when you sit down. Mentioned on The Office To be featured on QVC’s “Gag Gifts” segment Website has taken 1435 pre-orders
  • 38.
  • 39. Momentum 100 Time to Action 75 50 25 0 Momentum 1 3 4
  • 40. Fabeetle WODstack Taskk Potential? Yes No Yes Could I do enough? No Yes Yes Momentum? No Yes Yes Fingers Status Failed Meh Crossed
  • 41. ‣ GETTING UNCOMFORTABLE & CREATING MOMENTUM 1. Filter your ideas 2. Challenge what you can do 3. Evaluate potential momentum
  • 42. ‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED
  • 43. 70% Have not created revenue generating business 84% Have an idea 60% Have not started working on itsurvey the yet 30% [insert slide about how respondents to said that they didn’t have Have created Excuses enough time.] revenue generating 50% Not Enough Time business 37% Not sure where to start 37% Not sure if good idea 25% Scared 25% Don’t have skills
  • 44. Work expands so as to fill the time available for its completion. Parkinson’s Law
  • 45. “We all have to feel we have a full plate. If we didn’t feel this way, then we would have to admit that we’re not willing to do more.” Brandon Gadoci The Magic List Yea I just quoted myself.
  • 46. BE HERE EARLY AND STAY LATE Picture of Rick Wilcoxen ”
  • 47.
  • 48. Our human nature about work 1. We will complicate our work 2. We have to feel busy 3. We think it’s the way to get ahead 4. We have more to do than ever
  • 49. The middle class is under siege like never before, and the future appears dismal. People are no longer being taken care of—pensions are gone; 401(k)s have been sliced in half; and it’s hard to see where to go from here. You might be the hardworking secretary, the one with institutional knowledge, the person who has given so much and deserves security and respect. And while you might deserve these things, your tenure is no guarantee that you’re going to get them. Suddenly, quite suddenly in the scheme of things, it seems like the obedient worker bought into a sucker’s deal. The educated, hardworking masses are still doing what they’re told, but they’re no longer getting what they deserve. This situation presents a wonderful opportunity. Godin, Seth (2010-01-19). Linchpin: Are You Indispensable? (pp. 4-5). Penguin Group. Kindle Edition.
  • 50. HOW TO FIGHT BACK 1. Work in where you can in productive, sessions on the right things 2. Have good tools 3. Be an jerk about your time
  • 51. DAY PART DISTRACTION ACTUAL WORK TIME 7:00 AM Wake up Kids Crying / Answering Questions None 8:00 AM Kids to school 8:30 AM Arrive at coffee shop Maybe 3 hours if lucky Incoming Emails and meetings 11:30 AM Take daughter to doctor Crying Kids None 1:00 PM Back to coffee shop/office Maybe 3 hours if lucky Incoming Emails and meetings 4:30 PM Workout Heavy Weights None 5:30 PM Dinner Kids Crying / Answering Questions None 5:30 PM Park/Ice Cream Being a good dad None 7:30 PM Baths Kids Crying / Answering Questions None 8:30 PM Books and Bed Being a good dad None 9:30 PM Potty and Bed 30 mins 10:30 PM Bad Dreams Kids Crying 30 mins 11:30 PM Kids go to bed and dad works 2 hours
  • 52. do work Insert crossfit pic of someone looking a the bar or picking it up Progress over Perfection
  • 54.
  • 58. taskk
  • 59. How Taskk Works Users create lists and then add time-estimated tasks to those lists
  • 60. How Taskk Works Users drag and drop lists and tasks in priority order Lists Personal List: Work Work File TPS Report Side Project Analyze Competition Education Create Flowchart Family Trip Redo Presentation Taxes Change Email Signature Wife’s Birthday Holiday Planning
  • 61. How Taskk Works This also established task.priority Lists Personal list.position = 1 List: Work Work File TPS Report task.position = 1 Side Project list.position = 3 Analyze Competition Education list.position = 4 Create Flowchart task.position = 3 Family Trip list.position = 5 Redo Presentation task.position = 4 Taxes list.position = 6 Change Email Signature task.position = 5 Wife’s Birthday list.position = 7 Holiday Planning list.position = 8
  • 62. How Taskk Works This establishes an integrated task pipeline, across all lists, ordered by task.priority Task Pipeline Write Thank you cards File TPS Report Analyze Competition Create Flow Chart Redo Presentation Open Twitter Account Create Flyers Buy Supplies Write Manifesto
  • 63. How Taskk Works Users then enter hours available to work on their Calendar
  • 64. Keynote & Keynote Kung Fu keynotekungfu.com
  • 66.
  • 67.
  • 69.
  • 70. ‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED
  • 72. eat good food Eat Right
  • 73. Sleep* Sleep
  • 78. Hope Wins Activity Momentum Progress
  • 79. ‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED
  • 80. Getting to the try ‣ Filter your ideas ‣ Challenge what you can do ‣ Evaluate Momentum ‣ Work in small productive sessions ‣ Have good tools ‣ Be a jerk ‣ Eat right ‣ Sleep, get sunlight and workout ‣ Take chances ‣ Build Hope ‣ Get quick wins Gadoci.me