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Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs.
This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless.
1) How to create trackable and reportable social networking campaigns
2) How to use that data for your forecasting, strategy, and testing planning
3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy