SOCIAL MEDIA: BENEFITSWe know social media’s a big deal today – but why? What benefitscan it bring to your business?•Increase Brand / Company Awareness•Modern Evolution•Touching Audiences Socially•Engaging with Communities•Database + Measuring + Understanding your AudiencesUsing these five points (with diligence) can prove to be most effectivein building your social media presence.
SOCIAL MEDIA: SUCCESSSocial media sites such as Twitter, Facebook, LinkedIn, and Instagram arecrucial in crowd sourcing and creating a network of followers.• Facebook has 1 billion active users, Twitter has 170 million active users, and Google+ has 100 million active users• 94% of corporations use social media and 85% say it’s given their business more exposure• 80% of businesses use social media sites to monitor/extract information relating to competitors• 55% of consumers share their purchases on Facebook, Twitter, Pinterest and other social sites• Every minute of every day: - 84,478 pieces of content are shared on Facebook - 10,000 pieces of content are shared on Twitter - 7,000 pieces of content are shared on LinkedIn - 3,600 photos are shared on Instagram
SOCIAL MEDIA: SOCIAL PERSONAModern technology calls for quick and easy accessible information:friends and businesses alike use social media tools for communication,information sourcing and recognition.Therefore, it’s important to make the most of your online presence bydeveloping a social persona – it’s not just about you , it’s about we. Giveyourself eyes, ears and a voice.Your company profile is meaningless if it doesn’t communicate to youraudience in a personable, relatable way.Remember: “businesses are people too.”
McDONALD’S SA / CUPPACAKE PROMOTIONObjectives• Generate Trial and Repeat sales• Be an innovative brand by developing an engaging and fun campaign• Establish an engaging web presence to reach local users• Create a community who interacts with the brand through social media• Use the campaign to generate ‘talkability’• Create awareness around events• Generate a highly engaging contest that drives participation• Engage ‘Friends of Cuppa Cake’ in an ongoing relationship with McDonald’s• Be cost effective in ad spend
McDONALD’S SA / CUPPACAKE PROMOTIONBuilding awareness with ‘friends’ and ‘likes’
WIN! Cuppa Cake Winner! - R10,000WIN! Fan Page WIN!
SOCIAL MEDIA TIPS• Promote new stories on your company’s social media sites - Direct links to your website, a ‘quick story,’ photo gallery, etc. - Posting new stories means you are actively participating• Take advantage of every opportunity to build your database and get “likes” by promoting your company / brand - New clients, projects, news, success stories, etc.• Use hashtags in your photo gallery (Instagram, Slideshare and Vimeo) - To broaden the scope of your audience• Ensure that your online profiles are 100% completed and filled with photo albums featuring your work - Make sure that posts are appropriately dated – this allows for easy site navigation and demonstrates organization
SOCIAL MEDIA TIPS• Create a company group and join other related groups - Stay active in both your groups and others to increase connectivity• Take advantage of thought leadership and thought sharing opportunities - Particularly in LinkedIn and press and blogs, by contributing to group discussions and sharing opinions• Make sure you are ‘aligned’ with your target audience - Be familiar with their “likes,” friends, companies, etc.• Provide social links on your company’s website - As well as the ability to “like” and “share” individual stories / photos on the site - This will encourage your audience to become more actively engaged in your social presence
SOCIAL MEDIA TIPS• Remain active: 3 key elements - Diligence - Constant monitoring - Maintenance - Staying on top of trends and social site updates - Interaction - Actively engaging, sharing and story telling - Post company news, interesting articles, photos, etc.
SOCIAL MEDIA: METRICS / ANALYTICSUsing analytics is an easy, effective way to monitor your social presenceand give you hard facts about your progress down the social path. •Most sites offer their own tools: - Facebook Insights (most in-depth of all) - LinkedIn Statistics - Vimeo Statistics •3rd party sites also offer tools for social sites: - Google Analytics - Hootsuite - Cyfe •Then there are the external / outwardly-facing sites: - Klout - Kred