According to AIIM’s Enterprise 2.0 Community: social networking is the dynamic "relationship" (friend, co-worker, family, employer, etc.) building, social networking is foremost about person-to-person connections, and not necessarily "community" or collaboration. Without being linked or integrated into a communication platform (e.g., discussion forum), the value of being able to use the established network is harder to achieve, as discussions are taken out of context into another channel. Facebook and LinkedIn are prime examples of consumer-facing Social Networking sites. Source: AIIM Enterprise 2.0 Wiki Glossary
How is your organization approaching social networking?
Adoption What is your organization's current approach to Social Technologies? Restricted Encouraged 10+ employees (656)
Comparing non-use between PERSONAL and BUSINESS life? Comparison – non-users Less Used All respondents (785)
Comparing Contributor-use between PERSONAL and BUSINESS life? Comparison - contributors Used More as a Contributor All respondents (785)
How important is social networking to your organization?
In your view, how critical is Enterprise 2.0 to your organization’s overall business goals and success? Importance of Enterprise 2.0 54% of organisations consider Enterprise 2.0 to be important Cf: 44% in 2008 10+ employees (656)
How would you describe the understanding of Enterprise 2.0 in your organization? Importance of Enterprise 2.0 25% of organisations are doing something about itup from 13% All respondents (785)
Why should your organization consider social networking?
Which THREE of the following would you say are the key drivers for Enterprise 2.0 in your organisation? Drivers for Enterprise 2.0 Knowledge share Collaboration Responsiveness 10+ employees (656)
In your organization, which departments are STRONG users of Enterprise 2.0 functionality? Drivers - departments The geeks are in the lead But 21% use it for viral marketing 10+ employees (656)
Which group is the PRIMARY driver of Enterprise 2.0 in your organization? Drivers – people Driven from bottom up not top down 10+ employees (656)
How ready is your organization for Social Networking Technologies?
Enterprise 2.0 Readiness Culture Propensity for success or failure Measuring change management (Business) Strategy Putting the E in Enterprise 2.0 ROI fundamentals Beyond a pilot Competitive edge Technology/Infrastructure Aligned with and support goals and objectives Bolsters culture Changes culture Technology Culture Strategy
Where should you start when considering Social Networking Technologies?
Getting Started Formulate a plan and business case Impact on productivity Impact on company’s reputation Research the marketplace Determine where to focus efforts Determine how you will measure your success/efforts and monitor Engagement – Building the community Engage the correct people in the organization Let your community do the talking Listen, observe and identify relevant content Develop policies Train organization on plan, tools and policies Get started
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Guidance from the AIIM Enterprise 2.0 Community on Planning and Implementing Social Networking Questions from Doculabs to ask your organization as you bring social technologies in Questions to ask your social technologies vendor as you choose the technologies you want to use …and more wisdom from the AIIM Enterprise 2.0 Community to help you … What will you find in this toolkit? http://www.aiim.org/premium
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