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Building relationships -_social_networking_toolkit

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Building and maintain relationships with our customers is critical to the success

Building and maintain relationships with our customers is critical to the success

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    • 1. Building Relationships Through Social Networking
      Betsy Fanning
      AIIM
    • 2. How are you building and maintaining relationships with your customers and colleagues?
    • 3. Customers are important to the success of our business…
    • 4. How can we foster those customer relationships?
    • 5. Social Networking Tools can help…
    • 6. What is Social Networking?
    • 7. According to AIIM’s Enterprise 2.0 Community:
      social networking is the dynamic "relationship" (friend, co-worker, family, employer, etc.) building, social networking is foremost about person-to-person connections, and not necessarily "community" or collaboration. Without being linked or integrated into a communication platform (e.g., discussion forum), the value of being able to use the established network is harder to achieve, as discussions are taken out of context into another channel. Facebook and LinkedIn are prime examples of consumer-facing Social Networking sites.
      Source: AIIM Enterprise 2.0 Wiki Glossary
    • 8. How is your organization approaching social networking?
    • 9. Adoption
      What is your organization's current approach to Social Technologies?
      Restricted
      Encouraged
      10+ employees (656)
    • 10. Comparing  non-use between PERSONAL and BUSINESS life?
      Comparison – non-users
      Less
      Used
      All respondents (785)
    • 11. Comparing  Contributor-use between PERSONAL and BUSINESS life?
      Comparison - contributors
      Used
      More
      as a
      Contributor
      All respondents (785)
    • 12. How important is social networking to your organization?
    • 13. In your view, how critical is Enterprise 2.0 to your organization’s overall business goals and success?
      Importance of Enterprise 2.0
      54% of organisations consider
      Enterprise 2.0
      to be important
      Cf: 44% in 2008
      10+ employees (656)
    • 14. How would you describe the understanding of Enterprise 2.0 in your organization?
      Importance of Enterprise 2.0
      25% of organisations are doing something about itup from 13%
      All respondents (785)
    • 15. Why should your organization consider social networking?
    • 16. Which THREE of the following would you say are the key drivers for Enterprise 2.0 in your organisation?
      Drivers for Enterprise 2.0
      Knowledge share
      Collaboration
      Responsiveness
      10+ employees (656)
    • 17. In your organization, which departments are STRONG users of Enterprise 2.0 functionality?
      Drivers - departments
      The geeks are in the lead
      But 21% use it for viral marketing
      10+ employees (656)
    • 18. Which group is the PRIMARY driver of Enterprise 2.0 in your organization?
      Drivers – people
      Driven from bottom up not top down
      10+ employees (656)
    • 19. How ready is your organization for Social Networking Technologies?
    • 20. Enterprise 2.0 Readiness
      Culture
      Propensity for success or failure
      Measuring change management
      (Business) Strategy
      Putting the E in Enterprise 2.0
      ROI fundamentals
      Beyond a pilot
      Competitive edge
      Technology/Infrastructure
      Aligned with and support goals and objectives
      Bolsters culture
      Changes culture
      Technology
      Culture
      Strategy
    • 21. Where should you start when considering Social Networking Technologies?
    • 22. Getting Started
      Formulate a plan and business case
      Impact on productivity
      Impact on company’s reputation
      Research the marketplace
      Determine where to focus efforts
      Determine how you will measure your success/efforts and monitor
      Engagement – Building the community
      Engage the correct people in the organization
      Let your community do the talking
      Listen, observe and identify relevant content
      Develop policies
      Train organization on plan, tools and policies
      Get started
    • 23. How will your organization embrace Social Technologies? When?
      http://www.aiim.org/premium
    • 24. AIIM is here to help you with Social Technologies…
      http://www.aiim.org/premium
    • 25. http://www.aiim.org/premium
    • 26. Why get the Social Technologies Toolkit?
      http://www.aiim.org/premium
    • 27. AIIM has done all the work for you. We have researched and gathered the best information into one document.
      http://www.aiim.org/premium
    • 28. Guidance from the AIIM Enterprise 2.0 Community on Planning and Implementing Social Networking
      Questions from Doculabs to ask your organization as you bring social technologies in
      Questions to ask your social technologies vendor as you choose the technologies you want to use
      …and more wisdom from the AIIM Enterprise 2.0 Community to help you …
      What will you find in this toolkit?
      http://www.aiim.org/premium
    • 29. How can you get this Social Technologies Toolkit?
      http://www.aiim.org/premium
    • 30. Are you an AIIM Professional Member?
      You get it free! Download your copy today at…..
      http://www.aiim.org/premium
    • 31. Not an AIIM Professional Member?
      You have two choices:
      Join AIIM as a Professional Member for $125 and receive the Social Technologies Toolkit and all the other toolkits and tools.
      Buy the Social Technologies Toolkit for $99.
      http://www.aiim.org/premium
    • 32. Visit http://www.aiim.org/premium and Join today to start receiving your AIIM membership benefits!
    • 33. What do you get for your annual $125 dues?
    • 34. Checklists, Guides, & Templates
      ECM Request for Proposal (RFP) Template
      How to Get the Most from Your RFP Guide
      OCR Checklist
      ECM Checklist
      Email ROI Calculator
      Discounts on AIIM Certificate Training Programs
      Specially Designed Free Essential Training Courses
      ECM Toolkits
      Social Technologies
      Records Management 2010
      Web 2.0
      Business Process Management
      Change Management
      Accelerating Compliance
      …many more….
      AIIM Professional Member Benefits
    • 35. We are looking forward to welcoming you as an AIIM Professional Member!