Livia Vadasz Demistifying the Metrics April 29 2010

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Livia Vadasz Demistifying the Metrics April 29 2010

  1. 1. demystify the metrics Livia Vadasz Marketing Manager April 2010 © 2008 Eyeblaster. All rights reserved
  2. 2. leech © 2008 Eyeblaster. All rights reserved
  3. 3. © 2008 Eyeblaster. All rights reserved
  4. 4. © 2008 Eyeblaster. All rights reserved
  5. 5. © 2008 Eyeblaster. All rights reserved
  6. 6. panic! © 2008 Eyeblaster. All rights reserved
  7. 7. 356060 © 2008 Eyeblaster. All rights reserved
  8. 8. © 2008 Eyeblaster. All rights reserved
  9. 9. registered trappers sites blogs1mburst CTR = + visits © 2008 Eyeblaster. All rights reserved
  10. 10. collaboration © 2008 Eyeblaster. All rights reserved
  11. 11. the
  12. 12. CPM = 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load 5 in every 1,000 CPC !! = 1 in every 1,000 © 2008 Eyeblaster. All rights reserved
  13. 13. bridging the silos © 2008 Eyeblaster. All rights reserved 30%
  14. 14. Difficulty: changing the train of thought © 2009 Eyeblaster. All rights reserved
  15. 15. 70KMPH © 2008 Eyeblaster. All rights reserved
  16. 16. 35FPS © 2008 Eyeblaster. All rights reserved
  17. 17. 2.7KMPH © 2008 Eyeblaster. All rights reserved
  18. 18. playful interaction Teachers / kids © 2008 Eyeblaster. All rights reserved
  19. 19. making sense © 2008 Eyeblaster. All rights reserved
  20. 20. You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch © 2008 Eyeblaster. All rights reserved
  21. 21. Adapting the Storyline © 2008 Eyeblaster. All rights reserved
  22. 22. MSN HP Sidekick 2 minutes dwell video rate fully played time © 2008 Eyeblaster. All rights reserved
  23. 23. dwell rate percentage of impressions engaged with by the user © 2008 Eyeblaster. All rights reserved
  24. 24. Global Research of all ads engaged with Eyeblaster Dwell Research © 2008 Eyeblaster. All rights reserved
  25. 25. Dwell Rate versus CTR © 2008 Eyeblaster. All rights reserved
  26. 26. dwell time is the average number of seconds a user engaged with an ad © 2008 Eyeblaster. All rights reserved
  27. 27. Hewlett Packard: 2008 “Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?” Digital Design Professional © 2008 Eyeblaster. All rights reserved
  28. 28. consumers show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved
  29. 29. size does matter? © 2008 Eyeblaster. All rights reserved
  30. 30. Double the value? © 2009 Eyeblaster. All rights reserved
  31. 31. Sony Make Believe © 2008 Eyeblaster. All rights reserved
  32. 32. Take two © 2009 Eyeblaster. All rights reserved
  33. 33. Measuring the difference ` ` ` © 2009 Eyeblaster. All rights reserved
  34. 34. Another little secret… ` © 2009 Eyeblaster. All rights reserved
  35. 35. standard ads need a little helping hand © 2008 Eyeblaster. All rights reserved
  36. 36. Location! © 2008 Eyeblaster. All rights reserved
  37. 37. Avatar DVD Release branding the user environment © 2008 Eyeblaster. All rights reserved
  38. 38. Nike Football © 2008 Eyeblaster. All rights reserved
  39. 39. data shows consumers engage with desktop adverts for longer © 2008 Eyeblaster. All rights reserved
  40. 40. 35% communicate eMail Instant Messenger © 2008 Eyeblaster. All rights reserved
  41. 41. grass roots infiltration word-of-mouth is the most powerful form of advertising © 2008 Eyeblaster. All rights reserved
  42. 42. Adapting the process On-site view through Regular banner flow (Rich or Standard) Viewing the ad see content = mass audience interact = deep connection Clicking on the advert Arrival at the web page buzz Start exploring creates Trailer eMail Social Sites View © 2008 Eyeblaster. All rights reserved
  43. 43. Twitter • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 © 2008 Eyeblaster. All rights reserved
  44. 44. Vodafone 360 © 2008 Eyeblaster. All rights reserved
  45. 45. understanding is the key © 2008 Eyeblaster. All rights reserved
  46. 46. not all who see Brand not immediate Response as post-view touch not all who touch Response in situation Response as search © 2008 Eyeblaster. All rights reserved click
  47. 47. Thank you Do you have any questions? We’d love to hear your thoughts... © 2009 Eyeblaster. All rights reserved
  48. 48. More Information mediamind.eyeblaster.com email: livia.vadasz@eyeblaster.com © 2009 Eyeblaster. All rights reserved

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