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Mark.man. report Mark.man. report Presentation Transcript

  • Educational Groups
    • Illiterates
    • High school drop outs
    • High school diplomas
    • College degrees
    • Professional degrees
  • In JAPAN 99% of the population is literate In UNITED STATES 10-15% illiterate, but 36% are college-educated citizens
  • EXAMPLE OF QUALITY UNIVERSITIES
    • HARVARD
    • name as a symbol of educational excellence and preeminence.
    • GEORGIA
    • defines itself as the “twenty- first- century technology university”.
    • CLARK
    • the smallest of the major research universities.
  • Household Patterns
    • Traditional Household
    • Married- couple Households
  • Traditional Household
    • It consists of husband, wife and children (sometimes grandparents)
    • 1 out of 8 households are: (each groups has distinctive needs & habits)
    • -diverse
    • -traditional
  • Married Couple Households
    • 1950’s 80% to around 50% today are:
    • Delaying marriage longer than ever, forming more same sex partnerships, living far longer and remarrying less after splitting up.
  • And by 2010
    • (forecast)
    • 30% of homes will be inhabited by someone who lives alone.
    • (now)
    • 33% are now born to single parents, many of them are unemployed mothers.
  • Based on research:
    • “ single is not necessarily alone”
    • Researchers interviewed hundreds of people between ages 25-60 and concluded that…..
    • “ friends are the new family”
  • friendster.com
    • Connects people for dating, making friends, business propositions, and plain old online voyeurism.
    • Users can browse through the profiles of their friends, friends' friends and so on in their network.
  • Geographical Shifts in Population
  • Population Movement
    • RURAL AREAS
    • URBAN AREAS
    • SUBURBAN AREAS
  • NAPLES, FLORIDA
    • - In 2001 the U.S census in the city was 21,000.
    • - acquiring young, single, college educated residents at a faster clip than ant other part of the U.S
    • - it has 333 days of sunshine a year and an average temperature of 75 degrees
  • Other Major Macroenvironments Economic Environment
  • INCOME DISTRIBUTION
    • TYPES OF INDUSTRIAL STRUCTURES
    • Subsistence Economies
    • few opportunities for the marketers
    • Raw-Material-Exporting Economies
    • exporting like copper
    • Industrializing Economies
    • like India, Philippines,
  • Different income-distribution Patterns
    • Very low incomes
    • Mostly low incomes
    • Very low, very high incomes
    • Low, medium, high incomes
    • Mostly medium incomes
  • THE END REPORTED BY: BEVERLY JEAN C. GOMBA BSBM 301 Reference- principles of marketing by (Philip Kotler)