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Educational Groups <ul><li>Illiterates  </li></ul><ul><li>High school drop outs </li></ul><ul><li>High school diplomas </l...
In JAPAN 99% of the population is literate In UNITED STATES 10-15% illiterate, but  36% are college-educated  citizens
EXAMPLE OF QUALITY UNIVERSITIES <ul><li>HARVARD </li></ul><ul><li>name as a symbol of educational excellence  and preemine...
Household Patterns <ul><li>Traditional Household </li></ul><ul><li>Married- couple Households </li></ul>
Traditional Household <ul><li>It consists of husband, wife and children  (sometimes grandparents) </li></ul><ul><li>1 out ...
Married Couple Households <ul><li>1950’s 80% to around 50% today are: </li></ul><ul><li>Delaying marriage longer than ever...
And by 2010 <ul><li>(forecast) </li></ul><ul><li>30% of homes will be inhabited by someone who lives alone. </li></ul><ul>...
Based on research: <ul><li>“ single is not necessarily alone” </li></ul><ul><li>Researchers interviewed hundreds of people...
friendster.com <ul><li>Connects people for dating, making friends, business propositions, and plain old online voyeurism. ...
Geographical Shifts in Population
Population Movement <ul><li>RURAL AREAS </li></ul><ul><li>URBAN AREAS </li></ul><ul><li>SUBURBAN AREAS </li></ul>
NAPLES, FLORIDA <ul><li>- In 2001 the U.S census in the city was 21,000. </li></ul><ul><li>- acquiring young, single, coll...
Other Major Macroenvironments Economic Environment
INCOME DISTRIBUTION <ul><li>TYPES OF INDUSTRIAL STRUCTURES </li></ul><ul><li>Subsistence Economies </li></ul><ul><li>few o...
Different income-distribution Patterns <ul><li>Very low incomes </li></ul><ul><li>Mostly low incomes </li></ul><ul><li>Ver...
THE END REPORTED BY: BEVERLY JEAN C. GOMBA BSBM 301 Reference- principles of marketing  by (Philip Kotler)
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Mark.man. report

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Transcript of "Mark.man. report"

  1. 1. Educational Groups <ul><li>Illiterates </li></ul><ul><li>High school drop outs </li></ul><ul><li>High school diplomas </li></ul><ul><li>College degrees </li></ul><ul><li>Professional degrees </li></ul>
  2. 2. In JAPAN 99% of the population is literate In UNITED STATES 10-15% illiterate, but 36% are college-educated citizens
  3. 3. EXAMPLE OF QUALITY UNIVERSITIES <ul><li>HARVARD </li></ul><ul><li>name as a symbol of educational excellence and preeminence. </li></ul><ul><li>GEORGIA </li></ul><ul><li>defines itself as the “twenty- first- century technology university”. </li></ul><ul><li>CLARK </li></ul><ul><li>the smallest of the major research universities. </li></ul>
  4. 4. Household Patterns <ul><li>Traditional Household </li></ul><ul><li>Married- couple Households </li></ul>
  5. 5. Traditional Household <ul><li>It consists of husband, wife and children (sometimes grandparents) </li></ul><ul><li>1 out of 8 households are: (each groups has distinctive needs & habits) </li></ul><ul><li>-diverse </li></ul><ul><li>-traditional </li></ul>
  6. 6. Married Couple Households <ul><li>1950’s 80% to around 50% today are: </li></ul><ul><li>Delaying marriage longer than ever, forming more same sex partnerships, living far longer and remarrying less after splitting up. </li></ul>
  7. 7. And by 2010 <ul><li>(forecast) </li></ul><ul><li>30% of homes will be inhabited by someone who lives alone. </li></ul><ul><li>(now) </li></ul><ul><li>33% are now born to single parents, many of them are unemployed mothers. </li></ul>
  8. 8. Based on research: <ul><li>“ single is not necessarily alone” </li></ul><ul><li>Researchers interviewed hundreds of people between ages 25-60 and concluded that….. </li></ul><ul><li>“ friends are the new family” </li></ul>
  9. 9. friendster.com <ul><li>Connects people for dating, making friends, business propositions, and plain old online voyeurism. </li></ul><ul><li>Users can browse through the profiles of their friends, friends' friends and so on in their network. </li></ul>
  10. 10. Geographical Shifts in Population
  11. 11. Population Movement <ul><li>RURAL AREAS </li></ul><ul><li>URBAN AREAS </li></ul><ul><li>SUBURBAN AREAS </li></ul>
  12. 12. NAPLES, FLORIDA <ul><li>- In 2001 the U.S census in the city was 21,000. </li></ul><ul><li>- acquiring young, single, college educated residents at a faster clip than ant other part of the U.S </li></ul><ul><li>- it has 333 days of sunshine a year and an average temperature of 75 degrees </li></ul>
  13. 13. Other Major Macroenvironments Economic Environment
  14. 14. INCOME DISTRIBUTION <ul><li>TYPES OF INDUSTRIAL STRUCTURES </li></ul><ul><li>Subsistence Economies </li></ul><ul><li>few opportunities for the marketers </li></ul><ul><li>Raw-Material-Exporting Economies </li></ul><ul><li>exporting like copper </li></ul><ul><li>Industrializing Economies </li></ul><ul><li>like India, Philippines, </li></ul>
  15. 15. Different income-distribution Patterns <ul><li>Very low incomes </li></ul><ul><li>Mostly low incomes </li></ul><ul><li>Very low, very high incomes </li></ul><ul><li>Low, medium, high incomes </li></ul><ul><li>Mostly medium incomes </li></ul>
  16. 16. THE END REPORTED BY: BEVERLY JEAN C. GOMBA BSBM 301 Reference- principles of marketing by (Philip Kotler)
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