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Submitted by: BSBM 401Beverly Jean GombaSubmitted to:Mr.ChristianUmlas
Health (Care) Marketing is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection
Example: The current drive in Kenya is to promote circumcision among communities that do not customarily circumcise. Medical researchers have recently documented that circumcision is 65% effective in preventing HIV infection among men.
The marketing strategy would follow the traditional 4 "P's" of marketing namely: The "product" in question in this cases the surgical procedure. The "place" which refers to the access to this procedure. "Promotion" refers to creating awareness and hence demands. "Price" refers to the cost of the procedure e.g. money, time, reputation etc.
Health Promotion "It is the process of enabling people to increase control over their health and its determinants, and thereby improve their health".
FIVE ACTION AREAS OF HEALTH PROMOTION Build healthy public policy Create supportive environments Strengthen community action Develop personal skills Reorient health services