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Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
Health (care) marketing
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Health (care) marketing

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  1. Health (care) Marketing<br /> <br />Submitted by: BSBM 401Beverly Jean GombaSubmitted to:Mr.ChristianUmlas<br />
  2. Health (Care) Marketing<br /> is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection<br />
  3. Example:<br /> The current drive in Kenya is to promote circumcision among communities that do not customarily circumcise. Medical researchers have recently documented that circumcision is 65% effective in preventing HIV infection among men.<br />
  4. The marketing strategy would follow the traditional 4 "P's" of marketing namely:<br />The "product" in question in this cases the surgical procedure.<br />The "place" which refers to the access to this procedure.<br />"Promotion" refers to creating awareness and hence demands.<br />"Price" refers to the cost of the procedure e.g. money, time, reputation etc.<br />
  5. Health Promotion<br />"It is the process of enabling people to increase control over their health and its determinants, and thereby improve their health".<br />
  6. FIVE ACTION AREAS OF HEALTH PROMOTION<br />Build healthy public policy<br />Create supportive environments<br />Strengthen community action<br />Develop personal skills<br />Reorient health services<br />
  7. -END-353 :D<br />
  8. QUIZ <br />
  9. 1. is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection<br />
  10. 2-5. GIVE ATLEAST 4 ACTION AREAS OF HEALTH PROMOTION<br />

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