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The Most Social Retail Brands in India

by on Jan 26, 2012

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The Most Social Retail Brands in India is an attempt to map all the online conversations in terms of brand ...

The Most Social Retail Brands in India is an attempt to map all the online conversations in terms of brand
mentions and analytically rank the Brands in terms of their mentions, sentiments and demographics. The research was carried out by collecting online mentions for the brand from India.

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http://www.buzzom.com 119850
http://simplify360.com 845
http://translate.googleusercontent.com 435
http://www.twylah.com 23
http://webcache.googleusercontent.com 18
http://www.buzzom.com.sharedcopy.com 7
http://staging.inxero.com 6
http://translate.google.it 3
http://172.27.88.26:82 3
http://translate.google.com.mx 3
http://74.6.238.254 2
http://www.google.co.uk 2
http://apps1.simplify360.com 2
http://app.brandwatch.com 1
http://tweets.peterdehaas.net 1
http://pinterest.com 1
http://tweets.socialmediapathways.com 1
https://si0.twimg.com 1
http://www.linkedin.com 1
http://translate.google.com.tr 1
http://translate.google.com.br 1
http://10.10.206.44 1
http://s6-us2.ixquick-proxy.com 1
http://xslt.alexa.com 1
http://www.copyscape.com 1
http://uk.images.search.yahoo.com 1
http://kartikel.com&_=1328670926036 HTTP 1
http://213.8.145.174:82 1
http://www.buzzom.com HTTP 1
http://translate.google.com 1
http://www.pinterest.com 1
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12 of 2 previous next

  • leplan Bhupendra Khanal, CEO at Simplify360 Sumit, Thanks for your comment and the questions. The data is collected from the Social Networks, Micro-blogs, blogs, news, forums etc. The listening is done using the listening tool - Simplify360 that collects the data as per the given keyword combination or Boolean queries.

    The data taken is for Indian brands and from India. The research methodology is used is relative and there is no specific benchmark defined. If brand 1 has a score of x and brand 2 has y, and is x > y, then brand 1 is better than brand 2.

    In this mechanism, it is difficult to say now good is brand1 from brand2. It just ranks the brands on the basis of score.

    The assumtions taken for scoring are:
    1. More buzz is always better
    2. positive buzz is better and negative buzz is worse
    3. consistency of brand buzz over time or channels is good.

    Hope this answers your query.
    1 year ago
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  • sumitkroy Sumit Roy, Online Branding at Healthcare Industry can this be elaborated.. whats the data source and whats the benchmarks on this the s.ocial score has been computed .while compiling the scores i guess facebook fan pages ( india based) tweet analysis for the market in India have been used.. Can this research methodology be measured ? 1 year ago
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The Most Social Retail Brands in India The Most Social Retail Brands in India Presentation Transcript