Tao is used symbolically in its sense of 'way' as the 'right' or 'proper' way of existence ....
Source : Wikipedia
Social Media Monitoring requires time and knowledge to extract real value, otherwise you’re likely to get dodgy data and simply confirm your assumptions.
Source : Zach Hofer-Shall from Forrester
Listening looks easy, but it's not simple. Every head is a world. - Cuban Proverb
There is no such thing as a worthless conversation, provided you know what to listen for. - James Nathan Miller
So how do you get started with your Social Media Monitoring?
They are like Twins with different characters.
In SEO, you look how people search for information and then optimize your website.
In Social Media, you look how people talk and monitor relevant keywords.
But the goal is same, reaching out to
Organize your monitored data
into actionable groups.
Prepare actionable Items and Strategies:
Planned replies for unsatisfied customers.
Informative landing page for new leads.
Technical and Support materials for help.
Referral system for people to spread your word
And many more.
Understand the dynamicsof
Don’t piss off people.
Understand your brand influencers
Understand their views.
Engage with them as a participants.
Take your relationshipsbeyond platforms.
Build trust and respect.
Image Source : influencersfilm.com
Don’t forget to manage
the data flow among your team.
Track team activities in social media for good collaboration.
So are you ready to start your
Social Media Monitoring?