Social Media Usage in India

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This presentation shows the social media usage trend in India - the survey was conducted for a period of 1 month in June 2011

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Social Media Usage in India

  1. 1. © InRev Systems 2011
  2. 2. FACEBOOK WINS THE HEART OFTHE INDIAN SOCIAL MEDIA USERS –97% OF THE RESPONDENTS TAKING THE SURVEY USE FACEBOOK © InRev Systems 2011
  3. 3. Can you mention the social networking sites that you haveactually used in the past 3 months? © InRev Systems 2011
  4. 4. MAJORITY OF THE USERS ARE ACTIVELY ENGAGE IN SOCIALMEDIA FOR 1-2 HOURS IN A DAY © InRev Systems 2011
  5. 5. On an average, how many hours do you spend per dayACTIVELY on Social Networking Sites? © InRev Systems 2011
  6. 6. THE ATTRIBUTES RESPONSIBLE FOR THE USAGE OF SOCIAL MEDIA IN INDIA CAN BECATEGORIZED INTO FOUR FACTORS NAMELY – SHARING MOMENTS, KNOWLEDGE BANK,ENTERTAINMENT AND FORMAL WORKPLACE © InRev Systems 2011
  7. 7. What do you use the Social Networking Sites for? (Rate 1star for least importance and 5 stars for most importance) SHARING MOMENTS “Sharing Pictures, & Videos, Viewing Pictures & Videos” KNOWLEDGE BANK FORMAL WORKPLACE “News and Searching “Finding Jobs and for Information” Networking with new people” FACTOR ANALYSIS PERFORMED TO “Chatting and Playing REDUCE ATTRIBUTES ENTERTAINMENT Games” INTO FEW FACTORS © InRev Systems 2011
  8. 8. PEOPLE ACCESS SOCIAL NETWORKING SITES MAINLY FROM BROADBAND (HOME). INTERESTINGLY, MOBILE ISTHE 3RD MOST POPULAR SOURCE FOR SOCIAL NETWORKING SITES ACCESS JUST BELOW OFFICE © InRev Systems 2011
  9. 9. From where do you access Social Networking Sites? (Giveranking only to those you have used and rank them in theorder of frequency of your usage) Item Total Score1 Overall Rank Broadband - Home 361 1 Office 259 2 Mobile 233 3 USB Modem Stick 85 4 Cyber Cafe 37 5 Others 36 6 Dial Up - Home 31 7 Total Respondents: 1 Score is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of © InRev Systems 2011 all weighted rank counts.
  10. 10. FACEBOOK IS CLEARLY THE LEADER AS FAR AS THE APPLICATION OF SOCIAL MEDIA IS CONCERN © InRev Systems 2011
  11. 11. What is the best Social Networking Site for each of thefollowing application? Applications Winner Chatting with Friends Facebook Sharing & Viewing Pictures Facebook Sharing & Viewing Videos YouTube Updating myself with News Facebook, Twitter Looking for Jobs LinkedIn Searching for Information Twitter Catching up with Friends and Families Facebook Playing Games Facebook Shopping Online Don’t Use Networking with New People Facebook, LinkedIn © InRev Systems 2011
  12. 12. INTERNET IS THE LARGELY FOLLOWEDINDUSTRY IN SOCIAL NETWORKING SITES FOLLOWED BY ADVERTISING WHILEFORESTRY/AGRICULTURE/FISHING IS THEINDUSTRY WHICH PEOPLE FOLLOWING IT ARE MOSTLY DISSATISFIED WITH © InRev Systems 2011
  13. 13. The survey was collected for a period of 1 month in themonth of June 2011 21.5% 6.3% 1.6% 1.6% 13-17 78.5% 29.7% 18-24 25-34 60.9% 35-45 Over 45 years (65 respondents in total) Sampling Method Judgmental Sampling © InRev Systems 2011
  14. 14. Research conducted by Simplify360 teamStart Using Simplify360 Today Or Send a Mail to -For Details, Visit - david@in-rev.comhttp://simplify360.com/http://simplify360.com/blog/ VP - Sales, InRev Systems http://www.facebook.com/simplify360 Images Courtesy - @simplify360 officeimg.vo.msecnd.net © InRev Systems 2011

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