Social Media & Indian Airline Industry

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This presentation shows how Airlines can leverage the power of Social Media to grow their business

This presentation shows how Airlines can leverage the power of Social Media to grow their business

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  • 1. AIRLINES INDUSTRY IN INDIA
    HOW AIRLINES CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS
    ©InRev Systems 2011
  • 2. AGENDA
    © InRev Systems 2011
    B
    1
    INDUSTRY OVERVIEW
    1.
    B
    2
    SOCIAL MEDIA INDEX
    1.
    B
    3
    RESEARCH FINDINGS
    1.
    B
    4
    SIMPLIFY360
    1.
  • 3. INDUSTRY OVERVIEW (1/3)
    © InRev Systems 2011
    The Indian airlines industry grew by 9% in 2009 to reach a value of $7 billion and by 35.5% in 2009 to reach a volume of 73.8million passengers
    The domestic segment is the largest segment of the airlines industry in India, accounting for 75% of the industry's total volume
    Source: Data Monitor
  • 4. INDUSTRY OVERVIEW (2/3)
    © InRev Systems 2011
    LEADING COMPANIES
    Awarded 5-STAR AIRLINE' by Skytrax for the 3rd consecutive year, the airline has 66 fleets operating in India and the globe
    With its first flight in 1993, Jet Airways now connects 24 international destinations and operating flights to and from 51 destinations in India
    The company recorded revenues of approximately $1069.8 million in the fiscal year ended March 2010. Its net loss was $347.7 million in fiscal 2010
    The company recorded revenues of $2,413 million in the fiscal year ending March 2009, a decrease of 21.7% compared to fiscal 2008. Its net loss was $54 million in fiscal 2009, compared to a net income of $118 million in the preceding year
    Source: Data Monitor
  • 5. INDUSTRY OVERVIEW (3/3)
    Rivalry is increased by the presence of low-cost carriers in the market. Price war occurs. Switching costs for buyers are low. Overall attractiveness: LOW
    Industry
    Rivalry
    Strong entry barriers like lack of easy access to capital and
    infrastructure bottleneck keeps down the level of new entrant. Regulation forms an additional barrier. Overall attractiveness: HIGH
    Threat of New Entrants
    There are very few aircraft
    suppliers and quality of planes
    is highly important increasing their
    bargaining power. The number of aviation fuel supplier is also few. Overall attractiveness: LOW
    Supplier Power
    Overall, the attractiveness of the industry is MEDIUM
    India’s huge market size, its booming economy, rising disposable income, huge & fast growing middle class with demand outpacing supply, the pricing power is returning to the sector. However price sensitivity is high and switching cost is negligible strengthening buyers power. Overall attractiveness: MEDIUM
    Buyer Power
    There are large no of substitutes available such as roads, railways, etc. However, the comfort and time saving especially for business travellers makes it very attractive over its counterparts. Overall attractiveness : MODERATE
    Threat of Substitute
    © InRev Systems 2011
  • 6. SOCIAL MEDIA INDEX (1/6)
    LinkedIn has over 100 MILLION users and adds about 1 MILLION new users to its service every week. The median age of LinkedIn users is 41, and the average user has 60 connections. 20 percent of its members are in the service industry
    Twitter has more than 145 MILLION users and adds about 6 MILLION new users a month. On average 140 million tweets are sent a day. More than 460,000 new account have been added every day . The median age of a Twitter user is 35 years old and the average user has 70 followers
    Facebook currently has over500 MILLION active users around the globe and 50% of these active users log on to Facebook in any given day. Facebook's median age is 31 and its average user has 130 friends and is connected to 80 community pages, groups or events while average user creates 90 pieces of content each month
    YouTube has 2 BILLIONviews per day, and 24 hours of video is uploaded every minute. YouTube achieved for the first time the milestone of 100 videos watched per user last year
    © InRev Systems 2011
  • 7. SOCIAL MEDIA INDEX (2/6)
    © InRev Systems 2011
    Jet Airways adopt different social media channels as a means of engaging with customers
    JET AIRWAYS Facebook Page
    JET AIRWAYS engaging with customers in Facebook
  • 8. SOCIAL MEDIA INDEX (3/6)
    © InRev Systems 2011
    Jet Airways in Flickr – a very good approach of portraying to the world what Jet Airways is all about
    Jet Airways use Twitter as an agent for both engaging wit customers and giving announcement
  • 9. SOCIAL MEDIA INDEX (4/6)
    © InRev Systems 2011
    SOCIAL MEDIA GRADES is calculated based on the interactivity level of the Airlines in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the Airlines are in the social media space
    No of Channels represents the number of social networking sites an Airline is present in
    Indian Airlines
    Foreign Airlines
  • 10. SOCIAL MEDIA INDEX (5/6)
    © InRev Systems 2011
    Social Engagement Graph: Interaction Plot of India basedAirlines in the Social Media Space
  • 11. SOCIAL MEDIA INDEX (6/6)
    © InRev Systems 2011
    Social Engagement Graph: Interaction Plot of Foreign based Airlines in the Social Media Space
  • 12. RESEARCH FINDINGS (1/5)
    © InRev Systems 2011
    BRAND AWARENESS
    Number of conversations across web
    Jet Airways is talked more about in the Social Networking Sites. There has been an average of 4000 conversations about Jet Airways within a time span of 2 weeks alone
  • 13. RESEARCH FINDINGS (2/5)
    © InRev Systems 2011
    BRAND HEALTH
    SENTIMENTS across web for different Airlines
    Even though Jet Airways is more popular in the social media space, its negative sentiment as a percentage of total talk is much higher than that of Kingfisher Airlines
  • 14. RESEARCH FINDINGS (3/5)
    © InRev Systems 2011
    DEMOGRAPHIC
    Demographic – Age Groups
    Twitter demographics shows that both Kingfisher Airlines and Jet Airways has the same age group of people patronizing them. It is essential for them to differentiate their service as much as possible for customer retention and attraction
  • 15. RESEARCH FINDINGS (4/5)
    © InRev Systems 2011
    DEMOGRAPHIC
    Both Kingfisher Airlines and Jet Airways are more or less represented in the same manner in India
    However, Kingfisher Airlines is talked about more in the international level and so Jet Airways need to increase its international brand image
    Demographic – Location
  • 16. RESEARCH FINDINGS (5/5)
    © InRev Systems 2011
    UNDERSTAND Industry Trend - TRACKspecific keywords to see what is happening in the industry
    Tracking the keyword “Flight Delay”
    • Southwest Airlines has got many negative comment about its flight being delayed. It should ACT accordingly
    • 17. 11.6% and 10.2% of air travellers who tweet about “flight-delay” also use iPhone and Blackberry respectively
  • SIMPLIFY360 (1/3)
    © InRev Systems 2011
    The Research is done using Social Media Monitoring Product, Simplify360
    Brand Monitoring & Sentiment Analysis
    Social Analytics Dashboard
    Schedule Messages and RSS Feed
    Personalized URL Tracking
    Download Data and Reports
    Creating Polls and Sharing
    Email Campaigns
    Team Collaboration and Work Assignment
    Email and Notification
    ALL THESE AND MORE IN SIMPLIFY360
  • 18. SIMPLIFY360 (2/3)
    © InRev Systems 2011
    Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence
    Simplify360provides an easy to use platform for tracking andlistening to what people are talking about your brand in social communities.
    With Simplify360 you can not only LISTENto what your customers are talking about your brand but alsoENGAGE with them!
    Simplify360 lets you ANALYSEthe social media presence of your brand by giving you actionable insights
  • 19. SIMPLIFY360 (3/3)
    © InRev Systems 2011
    People Talk a Lot About Companies.
    But tracking conversations happening online is easier said than done. With SIMPLIFY360, you can track what customers are talking about your airlines – good or bad feedback or even suggestion ……………
    Engage with such customer proactively with the help of SIMPLIFy360 engagement console tool
  • 20. © InRev Systems 2011
    Start Using Simplify360 Today
    For Details, Visit -
    http://simplify360.com/
    http://simplify360.com/blog/
    Or Send a Mail to -
    david@in-rev.com
    VP - Sales,
    InRev Systems
    http://www.facebook.com/simplify360
    @simplify360